Chapter 886: Double 11 ends with a bumper harvest
On the day of Double 11 in 1994, it can be called a shopping feast for Pangu computer fans.
Throughout the day, Pangu computer sales exceeded 650,000 units. Among them, Pangu Computer Co., Ltd. sold 310,000 units, and the rest of the share was contributed by Pangu compatible machine manufacturers. The Pangu computer camp contributed $500 million in sales to Tesco on the same day.
Among them, Pangu 9th generation computers, a single product sold 117,000 units, with a sales amount of more than 170 million US dollars.
Pangu computers are selling well, and other accessories are equally exciting. For example, the display also sold 500,000 units on the same day, with a sales amount of more than 260 million US dollars.
A variety of other accessories, such as CPUs, motherboards, hard disks, memory modules, graphics cards, keyboards and mice, headphones, speakers, USB flash drives, optical drives, CD-ROMs, routers, computer desks, office chairs, etc., sales amount is gratifying, with an order amount of nearly 2 million and a cumulative achievement amount of more than 200 million US dollars......
Plus during the Double 11 period, sales in offline channels. In just 11 days, the offline Pangu camp sold at least 10 million computers.
During the same period, due to the negative impact of Intel's chip bugs, the PC camp sold only 2 million computers in early November.
A large number of ordinary users, especially new users who were not fans of the PC camp before, when they first chose to buy a computer, many people chose the more cost-effective Pangu camp computer.
After all, today's PCs don't just have an advantage in performance, but also in price. In terms of entertainment functions such as game video and audio, it is even at a disadvantage across the board. Therefore, many users with entertainment needs still feel that Pangu computers are more worth buying.
Even if it is for work purposes, unless it is a tool software that can only be operated on a PC to complete the work, otherwise, there is no essential difference between the average user using a Pangu computer and a PC computer. Mainstream software vendors, basically, develop software programs, and will develop two versions: Pangu and PC.
Originally, relying on the policy of the U.S. domestic market, PC has always suppressed Pangu in sales.
But now the policy is still invincible to the market in the end, of course...... This is mainly because, before Clinton was elected, Lin Qi sponsored through the American branch. These sponsorships do not put forward any excessive conditions, but during Clinton's tenure, the products of the new entrepreneurial department can be sold unhindered in the US market and will not encounter policy barriers.
This help may seem insignificant, but in fact, it is a huge help to the Pangu camp. Assuming that the Pangu camp has not been able to sell in the United States during the critical period, then it is absolutely impossible to gain the upper hand in the competition with the PC.
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ON NOVEMBER 12, AFTER SEEING THE NEWS AND LEARNING ABOUT THE SALES OF PANGU COMPUTERS, IBM AND INTEL JOINTLY ANNOUNCED THAT THEY WOULD JOINTLY LAUNCH IBM PCS BASED ON PENTIUM 2 MULTI-CORE CHIPS, A NEW GENERATION OF PCS, THE MAIN FREQUENCY WILL BE INCREASED TO 300MHZ, AND THE PROCESS WILL ALSO USE 0.25 MICRON PROCESS.
Intel President Grove is very confident in declaring: "The performance of the Pentium 2 chip will exceed that of the Luban 3rd generation." Our competitor, Pangu 9th generation because the process is actually only 0.5 microns, the performance of the Luban 3rd generation has been excavated to the extreme, its official advice, do not overclock, it can be seen that the performance of the Luban 3rd generation chip is the official overclocking to achieve such a performance advantage. AND OUR PENTIUM 2 CHIP, 300MHZ FROM THE FACTORY, THE SINGLE-CORE PERFORMANCE IS DEFINITELY A RECORD, IN ADDITION, USERS CAN EVEN OVERCLOCK TO 400MHZ OR EVEN HIGHER......"
The president of IBM also announced: "IBM's new generation of PCs will be no less expensive than Pangu 9 in terms of performance, and in addition, the price will not be more expensive than Pangu 9 generation." In addition, we will give away a large number of genuine software for free, and some software is now at a market price that is even more expensive than the whole machine. ”
The sincere cooperation between IBM and Intel, which were originally inseparable, also proves how much pressure the Pangu camp puts on the PC camp.
Other compatible machine brands, it's a big deal to change to the production of Pangu compatible machines.
But...... At present, Intel Corporation, the core giant of the PC camp, has been tied to the PC camp, if the PC can't be sold, Intel's chips will not be sold, and the chip giant, which has a promising future, will also go bankrupt completely.
Although IBM has not put all its chips on the PC market, IBM is still the PC brand with the largest shipments, and PC accounts for nearly half of IBM's revenue. Unless it is reluctant to cut half of its revenue, IBM will have to work with Intel to save the market share of PC computers.
……
Tesco.com's record orders for Double 11 are not only Pangu computer-related products.
Basically all other products have hit new sales highs.
For example, Konka's flagship store statistics show that 56,000 TVs and 28,000 monitors1 were sold during Singles' Day, with sales exceeding $20 million. Many other TV manufacturers, for example, TCL, Changhong, and Panda have tasted the benefits of e-commerce, and the sales volume on the day of Double 11 exceeded 10,000 units, and hundreds of units were few.
Kirin mobile phone, the main cost performance, Kirin 1 generation mobile phone price has been reduced to 99 US dollars, even if the hardware performance of SOC is relatively chicken, as an Internet mobile phone is actually very unqualified. However, even if you only use this mobile phone for voice and SMS communication, it is also cost-effective. Since the launch of this mobile phone, the cumulative sales have exceeded 15 million units. During the Double 11 period, the Kirin 1st generation mobile phone sold 300,000 units, and the sales exceeded 30 million US dollars.
Kirin 2nd generation mobile phone, although the configuration is slightly higher, but it also takes the cost-effective route, and the price is only 199 US dollars. Since its launch, Kirin 2 generation mobile phones have sold more than 8 million units. During the Double 11 period in 94, 270,000 units were sold and sales exceeded 5,300 US dollars.
At present, the new communication company has also become the top 10 in the global telecommunications market by itself. And it is a very successful brand that sells communication base station equipment and terminal equipment. Although, at present, compared with European manufacturers that dominate the global 2G communication technology standards, such as Nokia, it is naturally very inferior. After all, in the era of 2G communication, it is essentially the EU technical standard, and it is normal for European manufacturers to rely on the advantages of technical standards to increase their market share to more than half.
After all, manufacturers outside the European market have to pay patent fees to European manufacturers, and it is impossible to compare with European manufacturers in terms of market competitiveness.
In this era, Qualcomm in the United States is waiting for 3G and 4G to reshuffle the technical standards.
Newly created communication companies, naturally, are also fighting for the day, silently accumulating strength, and waiting for the future industry reshuffle, is the period of eating meat and melons to get a bigger piece of market cake.
……
Throughout the 94 Double 11 period, a large number of merchants have tasted the Internet traffic dividend and order dividend. At present, there is no mainstream brand in the entire Tesco network that is not a happy number of orders, and the importance of online orders has been repeatedly improved. At the same time, to carry out promotions similar to Double 11, major manufacturers are expected to formulate more vigorous promotion plans.
And the biggest profit is undoubtedly Tesco itself.
On 11/11/94, more than 5 million users visited Tesco.com, and at the same time, about 2.7 million users submitted orders on the same day, and the number of global orders throughout the day hit a staggering 30 million.
At the same time, the transaction value of Double 11 exceeded the US$3.1 billion mark. Each customer contributed $1,111 per customer.
Although this data is a bit artificial, overall, the per capita consumption of more than $1,000 is still a news that shakes the global technology industry and the retail industry.
Of course, the average shopping amount of users is large, in addition to the order amount of expensive electronic products such as computers, televisions, and mobile phones. The more critical factor is a large number of Double 11 purchasing agents, which has stimulated the growth of sales.
Tesco.com's continuous advertising promotion has made many users begin to pay attention to the promotional activities of Double 11. However, in this era, many users do not go online, nor do they have an account registered on Tesco.com, and they want to enjoy the discount of the event. Therefore, I entrusted relatives and acquaintances to purchase on my behalf. On the surface, 2.7 million customers send orders, but in fact, real consumers may have more than 5 million, but some customers do not have accounts and purchase through acquaintances. In this way, it is easy to cause, and the per capita shopping amount blinds the eyes of countless onlookers.
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