Chen Yilong, the manager of the Hong Kong Lancôme cosmetics store, came to the company's store early in the morning and specially sent a clerk to pick up the newspaper of the day. He teamed up with several major cosmetics agents, and everyone made their own moves, bought the pages of newspapers, and published public relations advertorials, preparing to get rid of Pechoin first, and then they competed with each other.

In other rivals, it is impossible for these brands to cooperate with each other. However, Pechoin was acquired by Lin Qi, this opponent is too strong, and I am afraid that after he tastes the sweetness, he will continue to steal everyone's business on the largest scale, so after the major cosmetics agents reported to the brand company, the major brands gave advertorial subsidies. This makes all families united, first crowding out Pechoin, and not allowing it to stand firm.

The clerk came and went like the wind, and soon arrived at the store.

"Boss, Pechoin is afraid that it is going to suffer. The clerk was a little excited, they didn't know it, but they also saw the PR text questioning Pechoin.

"Is Pechoin plant extraction really harmful?"

Chen Yilong got the newspaper and felt that something was wrong, this was different from the arrangement, they used the staff of the newspaper, but the meaning was clear, why was it such a topic.

"That's not right. ”

The more he looked at it, the more wrong it became, and the article involved mainly the introduction of the extracted plants, but also cited some other precedents for use, and the language was pertinent and barely embellished.

Judging from the title, this article has a certain amount of confusion, and it seems that there is no kindness to Pechoin, but the content is to guide the good side.

Chen Yilong took out his mobile phone and dialed Zhou Changsheng's number.

"Editor-in-Chief Zhou, what's going on, it doesn't look right. ”

"Oh, it's Mr. Chen, you said today's article, wait for me to take a look......" Zhou Changsheng snorted, and then there was silence for a while, and after two minutes, he said: "It's not that the writing is okay, or the level of the person who writes the article is a little lacking." ”

Lacking in skills?

The meaning expressed is not the same as what he said at all!

Chen Yilong was very angry, hung up the phone after a perfunctory sentence, and dialed the editor-in-chief of the new newspaper again, but the answer he got was almost the same.

In Lin Qi's office, Xiao Chen and the others gathered around, waiting for the results, Cong arrived at ten o'clock in the morning, and there was still no sign of mutual warmth in the store, and there were three disturbances just in the morning.

"Wait another day, the flower shop is all arranged, right?" Lin Qi rubbed his brows.

"It's all arranged. Xiao Chen said, on this day, almost all the flower shops in Hong Kong have added calendula and other plants, although the ornamental is not high, but the use of people's curiosity.

There are not many plants that can be used in Hong Kong, and what Lin Qi uses is to push Pechoin to the forefront in a short period of time, as long as there is a breakthrough, it will be considered a win.

……

On the third day, Lin Qi hadn't gotten up from bed when he was woken up by a phone ringing.

"I'm sorry, Mr. Lin, I woke you up so early, the store began to open, and there was already a long queue outside the door, all of them were waiting to buy products. On the phone was Hathaway's excited voice.

Lin Qi's sleepiness disappeared, and he was a little happy in his heart, looking at Meng Xin, who was awakened and sleepy-eyed, he couldn't help but kiss him.

"I'm sorry, Mr. Lin, I'm bothering you, I'll get busy first. Hathaway sensed something was wrong and hurriedly hung up the phone.

"Wife, it's an employee of the company......"

As soon as Lin Qi raised his head, he looked at Meng Xin, whose eyes were wide open, and suddenly felt that it was not good, a woman's intuition was simply not too strong.

Meng Xin had a smug smile in his eyes, and pulled Lin Qi to his chest......

A good day starts with exercise......

In just two days, Pechoin turned around gorgeously and broke away from being questioned, which stunned Lancôme and other brands, they never thought that it would be such an ending.

"Boss, according to normal logic, this is a bit unscientific, why is this the result?"

In just one morning, the inventory of the store was almost sold out, and a few who were ready to continue to make trouble had already been squeezed out by the crowd.

Xiao Chen couldn't understand, although what Lin Qi said before made sense, but after all, Pechoin was still in doubt, there was no reason to win everyone's trust in an instant, and what bit of foundation in the 30s, after decades, the impact could be ignored.

Lin Qi was also unsure in his heart before, he knew that after public relations, there would definitely be a rebound, and his handling method was still inspired by a public relations of Pechoin in 2017.

At that time, out of the promotion and shaping of the brand, Pechoin frequently increased its advertising efforts and activities.

In the 21st century, it is already Ma Yun's world, and e-commerce is also in full swing, Pechoin will naturally not let go of the online platform, and it is very creative to withdraw from a one-shot advertisement, which has attracted a large number of readings, and in a short period of time, it has reached 30 million reads and forwards, and then the purchase conversion rate is less than 0.00008, which has been widely disseminated at this time, similar to this time, has aroused consumers' suspicion of the brand.

For similar public relations articles, on the surface, it seems to be a flood beast, and it is necessary to knock down the brand at one time, but in fact, it is not, and it is also a promotion of the brand invisibly.

The so-called good things don't go out, bad things spread thousands of miles, Pechoin after decades of accumulation and accumulation, in the 21st century again shine, but not everyone knows, but this incident, the introduction of wide spread.

But consumers also have brains, but when most people encounter problems, they will have a serious herd mentality, and will not do any evidence and in-depth understanding.

But it was hacked ruthlessly, and the back began to reverse, which will make the audience support this brand one-sidedly!

For example, to buy furniture in the furniture market, most of the salesmen will say, this is a little more expensive, this is imported wood, and the real situation is that the world's wood is about the same, the reason why it is imported wood, the reason is ridiculous, domestic economic development, environmental protection efforts have increased, wood prices have naturally risen.

Timber imported from Russia, Japan, Canada, and the United States is cheaper than domestic timber. That's why it's imported from overseas on a large scale. And not because foreign raw materials are better than domestic ones.

What Lin Qi saw was the herd mentality of the public, and while people claim to be high-level animals, they are often easily incited in some extremely simple things.

"Cosmetics are like Hollywood action movies and domestic feature films, which can attract people at a glance. On the other hand, if the story is told well, even if it can't be as eye-catching as a Hollywood movie at first, as long as the eyeballs are attracted and not as bad as imagined, it can still be a hit. After all, consumers' expectations for domestic production are not so high, so the standard can exceed consumers' expectations. Lin Qi explained, "Exceeding expectations means that the box office, sales and other results will exceed the normal level!"