On November 11, 1981, the new generation handheld platform "Palm Entertainment 1" of the new venture electronics company was officially launched in Hong Kong. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

At this year's press conference, more media were invited, not only in Hong Kong.

Even mainstream media from more than 20 countries and regions such as Chinese mainland, the United States, Japan, South Korea, Britain, France and Germany came to the press conference.

After all, at this time, the new venture electronics is no longer a nobody, but an industry leader in the field of handheld games. Although, in the overall game market, the position is still lower than Atari company. But the position of the second largest in the video game industry is already quite solid.

At present, the cumulative sales of the "China Cube" handheld machine, which has been on the market for one year, have approached more than 80 million units. This game alone has created a total of 1.6 billion US dollars in operating income for the new start-up electronics company, and the net profit is close to 1 billion Hong Kong dollars.

Of course, many of the company's R&D projects are money-burning, and at least 500 million Hong Kong dollars were burned in the year of the Chinese New Year. Although the CPU project is the largest part of the money, it is not the whole story.

The other projects of the new venture electronics company are not money-saving, and they continue to launch products. It means constantly burning money and accumulating technology.

At present, new start-up electronics companies continue to develop game software and hardware, but not only in terms of CPUs. In fact, including graphics cards, sound cards, memory, motherboards, optical drives, etc., the company has accumulated a bunch of technical patents.

The total number of international patents filed by all companies in Hong Kong in the past year is not as large as that of New Venture Electronics. After all, most Hong Kong companies are engaged in real estate and finance, and it is really difficult for them to invest in real estate industries, even industries with high technology content.

After the establishment of Xinchuang Electronics, it has also changed the status quo that it is difficult to find a good job after graduating from science and engineering in Hong Kong. In the past, Hong Kong students mainly studied in finance, medicine, law and other majors, and it was easy to find decent jobs after graduation. As for the science and engineering subjects in the Hong Kong education system, a group of top Chinese scientists have been invited to teach, and then few of the talents they have cultivated have stayed in Hong Kong, and most of them have gone to other countries to find jobs after graduation. However, after the establishment of the new venture electronics company, it began to leave a large number of jobs for many science and engineering talents, which caused the new venture electronics to become the most favored candidate for fresh graduates of science and engineering in Hong Kong. In general, the process of finding a job is to try your luck with a new venture electronics company, and then go to the next home if you don't want a new venture electronics company.

At the same time, many manufacturers that provide the most basic electronic components to new start-up electronics companies have also set up factories to produce the most basic components such as resistors, capacitors, inductors, diodes, and transistors because of the stimulus of orders. You know, even in the 21st century, the most basic and most used components in the electronics industry are still these low-tech components.

Although these changes are not obvious yet, with the upgrading of the entire industrial chain driven by new start-up electronics companies, Hong Kong and Shenzhen have gradually formed an entrepreneurial ecology similar to Silicon Valley.

Most of the senior executives of the company are in Shenzhen, so the product platform was replaced by Li Ruoxi, vice president of the company.

Li Ruoxi, who is only 26 years old, is the fourth employee number of the new venture electronics company. Although, the company does not talk about first-come, first-served qualifications, only by making real achievements, can we share huge returns. Li Ruoxi's team, although only designing the appearance of various products, has swept the world with the popularity of various products, and the appearance of its design has also been rated as a classic by the industry.

……

The product launch began shortly after.

In the constant flashing of the spotlight, Li Ruoxi appeared calmly, in fact, she was quite nervous, but she rehearsed many times before going on stage, so she overcame her psychological discomfort.

"Hello everyone, as the vice president of New Venture Electronics and the chief designer of the exterior design team, I am honored to represent the company and launch this year's product. Li Ruoxi said, "First of all, Wang Po sells herself and boasts, and its appearance design comes from our own team." ”

There was instant applause.

The handheld machine raised by Li Ruoxi has a simpler appearance design than before. The whole is white, with a few buttons in red. Originally, it was supposed to belong to Nintendo's D-pad design, but it was occupied in advance by the 1st generation of Zhangyu.

The appearance of this new handheld is more fashionable than ever.

“…… Palm Entertainment 1 generation, this is a new platform-based handheld. Compared to the previous generation of "Chinese Cubes" handheld with non-replaceable game cartridges, it is a new open platform. The list goes on and on. ”

"First of all, it uses our self-developed CPU, XRM 8-bit CPU, although it is an 8-bit CPU, it is a compact CPU, and it can reach more than 1.5 million floating-point operations per second. Compared with our previous "Chinese Cube" handheld computer based on the 6502 chip, its CPU performance has been improved by 5 times. ”

“…… The innovation of the cross key comes from our boss Lin Qi, when he played the "Chinese Cube" handheld, he proposed to divide the up, down, left and right into four buttons, which was not very flexible and affected the game body. Then, stubbornness required us to design better keys, and eventually, a more dexterous D-pad was invented, which only required one finger to operate up and down, left and right......"

"The second point is that as a mature product, the feature of the 1st generation of Zhangyu is undoubtedly that the game cartridge can be replaced. The Chinese Cube handheld is certainly the most classic of handhelds, and it is also the most suitable game for handheld platforms of all time. But if there is only one game, then players will also be aesthetically fatigued. At the beginning, we provided a game cartridge, "Chinese Cube", "Gomoku", and "Earth Defense", three gamers can choose one of the three as the initial gift. ”

"Thirdly, the Palm Entertainment 1st generation platform will be open to third-party game developers, and developers who are interested in developing games on the Palm Entertainment 1st generation platform can contact our company, and we will provide training and development tools. Of course, the flood of junk games on the Atari 2600 platform makes players very cautious and hesitant to buy games, which is a warning to us. Therefore, every game of the first generation of Palm Entertainment needs to be strictly reviewed when it is listed, and only works with playability, innovation and sincerity can pass the review. We don't aim for tens of thousands of games, but try to avoid buying junk games as much as possible. Ten games and nine garbage, that kind of thing will not happen on our Zhangyu 1st generation platform. ”

“…… The terminal price of the 1st generation of Zhangyu is also very close to the people. The first preferential price in Hong Kong is HK$198 per unit. Overseas products will be released for around $39. The price of the game cartridge is HK$58 per game cartridge in Hong Kong and US$10 per new game cartridge overseas......"

The scene burst into thunderous applause.

On the one hand, the media is excited about the news of new products, and on the other hand, the industry has begun to develop associations.

Palm Entertainment Generation, an open platform, can accept games provided by third-party game companies.

Although this platform is brand-new, it is not too much, assuming that this terminal can achieve 10 million unit sales, it will also be a huge market cake.