Some media and professionals want to make waves again at the moment, they want to analyze the public relations of Xiongge's grilled fish, how did they manage to make public opinion change so quickly!

Because their performance is really amazing!

After being surprised, they began to analyze.

Analyze these two statements in quick succession.

How the hell is the public brainwashed?!

Because.

Brother Xiong's public relations on paper grilled fish this time is very beautiful, and it is obviously not a routine to fool people.

It has created a "classic" new form of catering public relations.

This time, the crisis of the grilled fish restaurant, in fact, the public knows it, they know that all the kitchen hygiene of the restaurant has that kind of urine, and the grilled fish on paper is definitely not the worst.

In the public comments below the statement, there are many fans who are worried that consumers will no longer dare to eat Xiongge paper grilled fish, in fact, from another point of view, Xiongge paper grilled fish is not a catering company whose core competitiveness is only positioned on eating grilled fish.

Xiongge paper grilled fish over the years to the whole country to spread the store, its service has won the unanimous reputation of the grilled fish industry, this service has won great sympathy in this public relations, it can be said that the long board complements the short board.

From the point of view of the speed of response, after the news of the unannounced visit was exposed, Brother Xiong issued a statement within four hours, which is basically in line with the golden four-hour rule of public opinion processing, and in less than two hours, he once again determined the treatment plan and made it public, and his style was very frank and quickly admitted his mistakes, which was unexpected

In addition, Brother Xiong's paper grilled fish was also played very well this time, and he did a very good job on the sixth point reported in the statement.

He wrote that the cadres and employees of the two stores involved in the closure do not need to panic, and the main responsibility should be borne by the company's board of directors, which shows that the person responsible for this company, the company is back, this fault is the company's reform, and the employee company continues to raise, such public relations perfectly uses the public's empathy.

From the customer's point of view, from the employee's point of view, both to solve the problem and to play the emotional card, the focus is to solve the problem thoroughly, and the statement is very comfortable for the public to read.

Compared with other catering companies, they will fire the employees involved at every turn, suspend a certain leader, a typical one-size-fits-all, and find a scapegoat, which is tyranny and lazy government, and there is a problem at the grassroots level, and it is necessary to find the reason for management, rather than killing a scapegoat.

This is undoubtedly the most brilliant move.

Brother Xiong's paper grilled fish as the leader of the grilled fish industry, this time in line with its identity did not commit other catering companies such insincere treatment results, won the trust of the public, compared with other Huaxia can be said that this public relations is sincere, there is IQ, before the company did not know how to crisis public relations, Brother Xiong's public relations can do so well this time There is also a feeling of being set off.

From the "inside", Xiong Ge Grilled Fish on paper emphasized that he has been making a clean kitchen, and the responsibility is on the senior management personnel, and from the first statement, he guided the work to his official website, and saw that he did not ignore food safety and hygiene issues in his daily life.

In other words, instead of narrowing the probability of the incident as much as possible, as is customary, they admit that their company will deal with similar food safety incidents every month.

Moreover, Brother Xiong also said that the results of such incidents will be announced to the public, and consumers can verify this through the official website or WeChat and Weibo platforms to find evidence for their attention to food safety issues.

In this exposure, Brother Xiong's paper grilled fish was not afraid of danger, not to blame someone for provoking trouble and framing him, but to thank the media and the public for their supervision of Brother Xiong's paper grilled fish and pointed out the loopholes in the work, which exposed the company's management problems.

Because the public can't tolerate the error of values, and management can be remedied, in other words, although Xiongge Grilled Fish has this crisis, but has been sticking to the bottom line of social responsibility, and deeply blamed for management loopholes, which greatly gives the public a positive subjective feeling.

From the perspective of management, the leader of Xiongge is undoubtedly full of wisdom, and we know that the more critical the moment, the more managers need to be clear about what the survival resources of the enterprise must protect, and identify the most critical stakeholders in "consumers, employees, suppliers, government departments, and media" in order to find the turning point opportunities that can be used for themselves.

The wisdom of the manager can be seen in the apology letter and the handling report, because every stakeholder can be seen in the short words.

Like what:

"Friends in the media also provided us with photos, which made us very ashamed and remorseful. ”

"We are grateful to the media and customers for helping us identify these issues. ”

"Welcome customers, media friends and management departments to our store for inspection and supervision. ”

"In this rectification activity, the store should be rectified in accordance with the laws and regulations of the country and region where it is located, as well as the relevant regulations of the company. ”

"There is no need to panic among the cadres and employees of the two stores involved in the closure. ”

Its managers recognize that at that moment, survival is the primary goal.

Everything is based on the survival of the enterprise and employees, which makes the public greatly see the difficulty and benevolence of Xiongge's paper grilled fish.

Let's analyze from the last point.

The way to distinguish between crisis PR and crisis management is a commitment to action.

After the first statement, Brother Xiong acted quickly, knowing that all statements without a commitment to action are at most beautiful crisis PR.

Through the two statements, we can see what Xiong Ge promised and wanted to do on paper grilled fish.

"The problems we've identified are ......"

"The action we are taking is ......"

"We will also implement ......"

"The timeline of action to test the above-mentioned commitments......"

"If we don't do it, we promise a penalty of ......"

"The actions taken are to hire a third-party company to check and remove rodents from the sewers, roofs and other satellite TV dead spots. ”

"Work with a third-party pest control company to study corrective measures from the application of new technologies to store design. ”

"Publish the position, name and even contact number of the specific person in charge of a series of corrective measures......"

Another point is that the corporate genes and reputation that have developed well in the past few years have also saved some leeway when the social image is about to collapse.

To sum up the reasons.

In the morning, Brother Xiong's paper grilled fish fell, and in the afternoon, Brother Xiong's paper grilled fish counterattacked.

Professionals gave a "full score" to the public relations of the Xiongge grilled fish crisis through analysis!

It's been successful.

When everyone praised him, Vice President Dong Mingzhu still did not stop, and the move came out again.

For a while, similar advertorials appeared in large numbers on online platforms.