In May 1980, an arcade storm broke out on Hong Kong Island......

And at the cusp of the storm, it is both a simple and classic game of "Chinese Cube". Pen % fun % Pavilion www.biquge.info

"Li Ka-shing seized the opportunity of plastic flowers and made the first pot of gold. The "Chinese Cube" game console is not only a new opportunity for the next Li Ka-shing!"

"If you open a game hall to make money, you can invest 200,000 yuan in half a year and double it in a year. ”

"The most profitable thing is not real estate, but game consoles!"

Under the mercantile atmosphere in Hong Kong, everyone wants to get rich, but reliable opportunities to make a fortune are very rare, and ordinary people can't grasp them at all. But the game hall is different, a game console is only 10,000 yuan, and the cost is 100 yuan a day, that is, the input cost of the machine is earned back in 100 days, and after that, it is pure earning.

If you want to operate a game hall with hundreds of hundreds of units, most people may be powerless.

However, many families with savings can still do it by taking out the savings they are going to buy a house and investing in a small game hall with twenty or thirty arcade machines.

This is different from MLM and the like, at least, the current arcade market is really profitable. Of course, a large number of arcade halls are set up, gradually saturating the market, then, the profit will fall. However, in any case, the arcade industry has at least 20 years of profiteering time, in the 80s ~ 90s, before the Internet was popularized, arcade machines were difficult to lose money.

Lin Qi is ready to dominate the arcade market in Hong Kong, so that the machines in every game hall in Hong Kong are mainly games from new start-ups.

In the future, after the capital is abundant, it will even consider acquiring arcades to bring half of Hong Kong's game hall market into its own operation. In this way, we can create a relatively stable monopoly market and provide profit guarantee for our own product research and development.

Now the arcade giants, mainly do the United States and Japanese market, the operation interface and text of the arcade machine, but also basically English and Japanese, for the time being, most of the arcade companies have not considered the Chinese market at all, so many arcade machines because there is no Chinese version, in Hong Kong is not very popular.

In addition, arcade manufacturers in the United States and Japan do not pay much attention to advertising. Even if it is invested in advertising, it will not be invested in Hong Kong.

After all, the promotion of arcade machines relies more on business personnel, directly selling game consoles to arcade halls and shopping malls, these business places, are the real customers of arcades, so advertising in the media is simply to use cannons to big mosquitoes, which looks amazing, but it is an extremely waste of resources.

If these gaming companies advertise their profits in markets around the world, then ...... The profits that were earned with great difficulty will soon be burned by advertising dollars.

Even if some arcade companies are willing to invest in advertising, they will only use it in Japan and the United States, the two mainstream arcade markets.

The giants simply don't put their precious resources into Hong Kong, a small market of millions of people, to advertise their new arcade games.

But Lin Qi is different, because he does not have the capital to compete with the game giants of the United States and Japan for the time being, so he uses Hong Kong as a base camp to operate, and strengthens the monopoly position of the new start-up electronics in the Hong Kong game industry at any cost, and then competes with the United States and Japan in the market around the world.

The game giants of Japan and the United States are basically local first and then the world. The establishment of sound distribution channels in the local market has a certain guaranteed nature for the recovery of investment costs. With the support of a certain local guaranteed market, we have the confidence to further promote the game to the world.

"Received 36 orders for arcade machines, the smallest number is one, and the largest number is 50 orders!" Zhang Ru handed the sorted report to Lin Qi for a look, "A total of 386 orders have been received so far. ”

Lin Qi nodded, and said curiously: "What is the origin of the customer who ordered 50 units?"

"It's a Japanese company, what is it called Sega Co., Ltd. Zhang Ru said.

"Sega Corporation?" Lin Qi couldn't help but be stunned.

This is definitely an old-timer in the game industry, originally Sega was founded by American David Rosen in the 50s, and before the advent of video games, it began to operate coin-operated gambling games.

In the '70s, Sega had a mediocre performance, but in '79 the company brought in a new vice president, Hayao Nakayama, and the company quickly transitioned to video games.

In '83 due to the collapse of the Atari empire, the American investors of Sega decided to withdraw from the gaming industry. And Nakayama Hayao and the Japanese consortium raised 38 million US dollars to buy the assets of Sega from the Americans, and then, Sega was not satisfied with the status of a large arcade manufacturer, but invested a lot of capital to enter the handheld, TV host and other markets. Although, in the process of stumbling with Nintendo, he was defeated repeatedly, but relying on his tenacious fighting spirit, he became the second largest TV console game after Nintendo.

Originally, Lin Qi thought about opening up the Japanese market and also considered forming an alliance with Sega, but it was a good opportunity to cooperate with Sega when Nintendo showed its muscles and made Sega feel the crisis.

Now it seems that it is a little early to cooperate!

"Would you like to contact this customer?" Zhang Ru asked.

"No!" Lin Qi shook his head.

Essentially, the premise of the United Sega company is that Nintendo's strength. The enemy of the enemy is the friend, and now, Nintendo has not yet shown its edge, if the milk Sega company is bigger, let it become bigger and replace Nintendo's position, it may not be a good thing.

After all, Sega's potential is not necessarily inferior to Nintendo's. Originally, he lost to Nintendo, but the rhythm was not good at the beginning, and it was more of a luck factor.

Now Nintendo, although it has also developed some game products, it is not very mature. Nintendo's real gorgeous transformation was to enter the arcade market in 81 successively, relying on "Donkey Kong" to become the new popular king of the arcade market. "Donkey Kong" can be said to be the predecessor of "Mario", and from this game, Nintendo is really into the state.

In 82, Nintendo launched FC to enter the home console game market, and sold 2 million units in Japan, becoming a rookie in the TV console game market.

And '83 was the year of Atari's collapse, and before that, the number of third-party game software companies that relied on developing games for the Atari platform had exceeded 1,000! Overnight, thousands of companies and tens of thousands of game developers fell into an existential crisis.

Nintendo took advantage of the situation to occupy the market share that should have been Atari, and recruited those companies that originally developed games for Atari and forced these companies to sign exclusive agreements with Nintendo. Because, during this period, Nintendo was like a divine help, and the rhythm was too accurate, so it achieved unprecedented success.

Sega was only a little late, so Nintendo took away most of the high-quality game developer resources. After Sega's console games are launched, the quantity and quality of game resources cannot be compared with Nintendo, and it is naturally impossible to compete with Nintendo.

In the future, he will definitely enter the console game market, so Lin Qi not only regards Nintendo as an opponent, but also Sega as an opponent.

The collapse of the Atari Empire is equivalent to the end of the Eastern Han Dynasty, when the Son of Heaven was formed and the princes competed for each other.

Nintendo is probably Qiang Wei, Sega is roughly Shu Han, and Lin Qi's position is probably worse Sun Wu, Sun Wu during the Three Kingdoms period, a large amount of land has not been developed, and the land of fish and rice in later generations does not exist. Therefore, we should bury our heads in farming, join Shu to resist Wei, and at the same time, continue to let Wei and Shu continue to consume population and resources. At last...... Wu Guo, who succeeded in farming, swept the world and changed his life against the sky.

In the historical state of Wu, there was no cheat, so it was naturally not good. But Lin Qi felt that his advantage was still great!