Chapter 32: The Butterfly Effect
On May 26, 1980, the total order sales of "China Cube" exceeded 800 units, of which more than 600 units were absorbed by the local market in Hong Kong, and a small part was sold overseas. Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć ļ½ļ½ļ½ļ½
According to Lin Qi's current information, there are only 53 game halls in Hong Kong. Most of them are small arcades with fewer than 20 game consoles.
But with Lin Qi's continuous speculation of game halls profiteering, resulting in a miracle of the number of game halls in Hong Kong, starting from May 10th, an average of three new game halls have been added, and each newly opened game hall, the main game is "Chinese Cube".
In terms of gold absorption efficiency, "China Cube" may not be able to surpass "Space Invaders" and other overseas games, but it is better because "China Cube" machine is cheaper, and it can get the goods quickly.
Due to Lin Qi's speculation of game hall profits, the game consoles in the Hong Kong market were frantically snapped up, and even, some new bosses were willing to buy second-hand game consoles at a high price of 20,000 yuan.
Most of the games are out of stock, and even if you want to order them from overseas manufacturers, you have to wait at least one or two for them to arrive. In this case, Hong Kong's local game console "Chinese Cube", which can be picked up as long as you pay, naturally became the biggest winner!
About 300 units of "Chinese Cubes" were purchased from the local game hall in Hong Kong. Secondly, there are shopping malls, movie theaters and various entertainment complexes, although these places do not plan to transform into game halls, but in the idle space, a few game consoles can immediately increase the popularity and benefits.
So in less than a month, "Chinese Cube" has become a standard machine in many large shopping malls and entertainment venues. Those large shopping malls, if they are not equipped with a few "Chinese Cubes", will definitely be more popular than competitors.
Regardless of how much sales can be brought to the mall by attracting more customers to the mall. The game consoles alone have been able to bring real results to the mall - a conservative estimate of more than HK$100 per day.
Although, it takes three months to earn back the cost of buying game consoles, but after three months, it is pure earning, and it is easy to earn more than 100 yuan a day, and any shopping mall will be very happy to increase an extra income.
In addition, the Shaw Brothers cinema chain, which has a cold business, has also introduced a number of arcade machines, and it seems that some movie theaters with poor business have introduced a few arcade machines to create profits, which are even more profitable than the new films introduced at expensive prices. So much so that after Boss Shao received the report, he couldn't help but consider whether to transform the game hall.
Of course, Boss Shao finally denied this idea, because he at least understands making movies. When he was young, Boss Shao watched several movies a day, and he insisted on watching them for many years, and he watched movies from various countries, so it can be said that before the 60s, Boss Shao had a very incisive understanding of the film market.
But...... In the 70s, Boss Shao couldn't keep up with the times, so that he frequently missed Bruce Lee, Xu Guanwen, Jackie Chan and a bunch of good seedlings.
In the end, these most popular movie superstars in Hong Kong in the 70s ~ 80s have become an important weapon for Golden Harvest to surpass Shaw Brothers.
Similarly, for video games, since Shaw himself was younger, he did not play them. Although, I received a report from my subordinates that the game hall has great prospects. However, it is difficult for him to judge from past experience whether this is true from time to time.
And when you get older, you tend to reject new things, because your subconscious mind is afraid of new things you don't understand, so you ...... Run Run Shaw rejected the manager of the cinema company's proposal to transform the arcade hall, of course, due to the low attendance rate of some Shaw Brothers theaters, perennial losses, a small number of arcade machines were introduced, and the dismal performance of the cinema in the off-season of the film market was still approved.
But the price is low, and the price of "Chinese Cube" is as high as 9,800 Hong Kong dollars, so Boss Shao's character of slamming the door has attacked, and it is enough to instruct each cinema to introduce one, and two cinemas with relatively high popularity can be introduced. In this way, the entire Shaw Brothers cinema chain has introduced less than 30 "Chinese Cubes" arcade machines.
As the owner of Golden Harvest Cinema, Shaw Brothers' old rival, Zou Wenhuai, heard that the theaters of his old rival Shaw Brothers have introduced "Chinese Cubes", but he is full of curiosity about this new thing.
After Boss Zou personally experienced it for a few hours, he said to his old buddy He Guanchang: "Shao Lao Liu is too picky, and he is reluctant to buy more of this kind of money-grabbing weapon." We Golden Harvest can't make this mistake, we have to make a big purchase, even if we don't open a game hall, but we must make full use of the idle space of each theater!" Subsequently, Golden Harvest Company became the largest purchaser of "China Cube" arcade machines, with a total of 80 arcade machines, and each theater ticket hall of Golden Harvest Film Company has two arcade machines at least and 6 at most.
This decision also greatly increased the profits of Golden Harvest Film Company, earning hundreds of thousands of yuan more every month...... Later, Boss Zou proudly boasted about his vision!
It is precisely because of the butterfly effect brought about by the "China Cube" of the new start-up electronics company that Hong Kong's entertainment industry has deviated from its normal trajectory. Therefore, later Golden Harvest Company also decided to diversify its business and enter the game market. The first time Golden Harvest tasted the sweetness in the game market was a game adapted from the real-life IP of Golden Harvest stars such as Bruce Lee and Jackie Chan. Among them, the "Jackie Chan" series has been adapted into dozens of games by Golden Harvest, covering arcade, handheld, console, PC and other platforms.
More than ten years later, Golden Harvest has frequently lost money on film investment, and gradually unable to support its huge stall, and the game company has become a lifesaver for Golden Harvest......
Many years later, Golden Harvest's superstar Jackie Chan was also determined to jump ship, and Zou Wenhuai, the boss of Golden Harvest, released a cannon: "Jackie Chan has left, but the more profitable "Jackie Chan" series of games is still in the hands of Golden Harvest, and Golden Harvest will have any crisis!"
As for Jackie Chan, who left Golden Harvest, he couldn't help crying and laughing, because the price of his release was to authorize the exclusive copyright of his own game IP to Golden Harvest forever. Even Jackie Chan himself can't use the IP of Jackie Chan to make games.
As a result, even if Jackie Chan left Golden Harvest, he continued to add more added value to Jackie Chan's IP because of his own performances.
So much so that Golden Harvest Company relied on the game adapted from "Jackie Chan" to earn more than Jackie Chan himself's tiring filming......