Chapter 648 - Cinematic Cameras and Entry-Level DV
New Bayi Chinese Network - A collection of online novel reading networks
"Mr. Lin, everyone knows that new entrepreneurship has played a very big role in promoting the development of the film industry, and such a product is exactly what we need, but the question is how much is the price?"
Some people can't help but ask, after several years of popularization, many directors have been able to accept digital cameras, not only can provide higher work efficiency, but also hard disks can be recycled repeatedly, unlike film, which can only be used once, so in essence, using digital camera technology, if you don't pursue the top special effects, you can actually reduce costs.
Everyone has the same idea, and if you can be the first to use new technology, you will be able to make movies better and faster. It's a money-making tool, but if the tool is too expensive, they'll have to keep using the old equipment!
"The new venture has always implemented the best cost performance, this product, research and development costs and so on to mention, we have compressed the cost and profit to the minimum, a light and shadow digital cinema camera is sold for 5 million US dollars. This is for professional cinema-grade camera equipment, and we will also give away a million-dollar film post-processing computer. If, the special effects requirements are not so high, you can use this set of equipment for processing and editing, in addition, the system network can automatically select BGM, note, BGM is copyrighted, register a new venture BGM copyright library member, you can pay the copyright fee directly online after use, we will deduct the channel fee, the copyright fee to the music creator. ”
"Oh my God, 5 million, or dollars? This is too unfriendly to the people, right?" many people in the film industry present expressed their difficulty in accepting it.
"You get what you pay for, this kind of high-end equipment, if you use it now, is more than one level higher than the image quality of the lenses shot by others!" Lin Qi said with a smile, "In addition, this kind of top-level equipment, for some big productions, a few movies will pay off." If you shoot a TV series, you can use it continuously, and it is a cost-saving weapon!"
After Lin Qi explained this, the TV media people present lit up, for example, a CCTV program producer was already preparing to make a report and purchase several sets of professional-grade cameras for light and shadow. In recent years, with the development of the domestic economy, in particular, the new entrepreneurship department has continued to spend money on advertising on TV stations, and other businesses have also learned from them, making the original era of thousands of yuan and tens of thousands of yuan being able to advertise on CCTV is gone. Now CCTV's advertising has begun to increase to more than one million, and the advertising revenue of one year has exceeded 100 million. It is precisely because of this that CCTV now also has the money to improve its own equipment and equipment.
In addition, it is the Xingchen Channel, which is a new local venture in Hong Kong, and Uncle Shao Liu's TVB, which are not bad for money, and if you calculate a little, this kind of equipment can be used for more than two or three years in a row, and you can save the expensive and its price. Therefore, TVB has privately contacted to prepare to purchase 5 sets of equipment.
Some competitors in Hong Kong's film industry, Golden Harvest still want to continue to make movies, so they gritted their teeth and prepared to buy them. And the new art city ...... Well, the disintegration of the new art city is imminent. No, the new art city is losing money, in fact, the new art city is still very profitable, and it has been established for ten years, which is ten years of glory. The loss is mainly due to the uneven distribution of the spoils, which leads to everyone wanting to break up. And Lei Juekun, the boss who was originally able to hold Xinyicheng, was already sick in bed and could no longer deal with these contradictions, and the descendants of the Lei family did not plan to do movies This kind of cash flow is not a very good business, so Xinyicheng sold its assets and dissolved the company has entered the process, so Xinyicheng is naturally not ready to continue to purchase new equipment.
After introducing the high-end professional-grade film and camera equipment, Lin Qi continued to introduce the DV launched by the light and shadow company, and the clarity, resolution, saturation and other indicators of the picture are naturally not comparable with the professional-grade ones. But you can also let novices practice their skills and shoot some videos casually, maybe they will find that they have talent in directing and cinematography?
"The Light and Shadow DV is aimed at entry-level players, so the price is only 5,000 Hong Kong dollars. Lin Qi said, "DV has a 100MB flash memory chip inside, enough to shoot a 10-minute video, if you don't like it enough, then, you can connect the mobile hard disk through the data cable, and store the captured material on the hard disk, you can shoot more explosive points in a row!"
"What...... A professional sells for $5 million, and the entry-level only sells for $5,000, which is too much of a difference, right?"
Lin Qi simply showed the difference between the two products.
The light and shadow professional-grade movie camera, the picture shot, and various indicators can be said to be able to be projected in the cinema. And the DV shot, let alone being shown in the cinema, even if it is played on the TV, will feel too rough.
All I can say is...... It's about cultivating personal hobbies.
Of course, just because DV is bad now doesn't mean it's going to be bad all the time. With the development of semiconductor technology, the performance of image sensor CCD and CMOS is getting stronger and stronger. In a few decades, the effect of DV should be able to reach the effect of today's professional-grade equipment. But at that time, professional-grade equipment was already 4K, 8K or even 3D cameras, and the highest price of professional equipment in later generations could reach tens of millions of dollars per unit.
……
In just three days, more than 10 orders were received for light and shadow digital cinema cameras. Although, this order is not very good, but it is also certain. After all, it's a $5 million piece of equipment that no consumer, even a smaller studio, can afford.
The equipment that can be afforded is either large media such as television stations. Either it is some big brands in the film and television industry, which are relatively large.
However, Lin Qi does not care, this kind of high-end equipment, as long as it has been invested in research and development, to maintain the advanced nature of technology, there will always be a market, the future generation of high-end movie HD cameras, Sony is the only one. These high-end film camera technology reserves make Sony's mobile phone camera market also dominant. Many people are paying attention to the fact that most of the mobile phone chips are produced by Qualcomm, but few people find that the market share of Sony's mobile phone cameras in the world is not lower than Qualcomm's market share in the mobile phone SOC chip market.
In essence, invest in high-end niche technology and occupy the commanding heights of technology. Later, the cost of these technologies gradually decreased, and it was only after they could be popularized in devices for mass consumption that the benefits were maximized.
And in the top light and shadow movie cameras, the current sales are mediocre.
DV has become a new blockbuster commodity, 5,000 yuan for many Hong Kong citizens who are interested in photography, 2 months of frugality, you can afford it.
In addition, some Hong Kong journalists are more active in buying this kind of DV. The previous kind of photo taking is already very lo, and using DV to shoot more complete news materials can break the bigger news and sell at a better price!
As a result, more than 10,000 units have been sold in Hong Kong within a week of the DV being launched. After that, media reporters all over the world, if they suddenly came to their senses, began to place orders......
The light and shadow DV quickly became a hit!
The light and shadow company, with the support of Lin Qi, not only became the most professional manufacturer of cameras, DVDs and cameras in China, but also gradually became the world's top manufacturer in the fields of computers, notebook cameras, and surveillance cameras. Later, it was the first manufacturer to make mobile phone cameras, and it ate the super cake of the blowout of the mobile phone market.
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