The brand flagship store-based model of Tesco.com, which is also the beginning, the influence of the new entrepreneurial department can make domestic mainstream brands willing to open stores on Tesco.com, even if they don't make money, they have to earn some shouting, advertising and exposure.

Of course, Tesco's own losses burn money, but opening a brand flagship store is not necessarily a loss, but it can be profitable.

For example,Konka、Changhong, two color TV manufacturers,After opening a flagship store on Tesco.com,Launched a series of online promotional activities,Daily sales,Although it can't be compared with offline channels,But,5Mid-year,Two color TV manufacturers,It's been in the online flagship store,Sold thousands of TVs。 This sales result is not only profitable, but also really able to make profits.

After all, although online sales have logistics and transportation costs, they can make more profits than offline channels by reducing offline channel costs, and selling such high-value consumer goods in brand-operated flagship stores can make more profits than offline channels.

Not to mention Pangu Computer, the official flagship store of Pangu Computer, has always been the flagship store with the largest online sales of Tesco. The Pangu 4th, 5th, and 6th generation computers sold in this flagship store, as well as Pangu laptops, not only provide door-to-door delivery services, but also continue to be integrated after-sales service in the future, global joint warranty, even if the address is changed, as long as the product is still within the after-sales period, you can enjoy door-to-door after-sales service within 3 years. In addition, the official flagship store of Pangu Computer directly sells compatible accessories, such as memory modules, graphics cards, mechanical hard disks, mice, monitors, USB flash drives, cameras, motherboards, sound cards, network cards, routers, radiators and other products for consumers to choose. Although the price is not an absolute low price, it is definitely a unified guide price for manufacturers, which can be regarded as the standard price of the market.

Under the demonstration of successful cases, many domestic brands such as computers, office equipment, air conditioners, washing machines, kitchen supplies, etc., have also begun to settle in Tesco.

At the same time, e-commerce channels, online and offline, after-sales service, logistics, free shipping and other concepts have also begun to become popular in China.

Concepts such as the Yangtze River Delta free shipping area, the Pearl River Delta free shipping area, and the Bohai Rim free shipping area have gradually become popular in China with the promotion of e-commerce.

Mr. Lin...... Tesco.com, in April ~ May, although more than 30 million yuan of goods were sold, but ...... The cost of losing more than 10 million yuan, including server investment, shopping subsidies for consumers, postage subsidies for brand flagship stores, etc......., "Zhang Ru said with the report, "According to the simple calculation of our financial staff, we will continue to lose money in the future." Even, the larger the sales scale, the greater the monthly loss entry. Because, the more sales, the related advertising investment, subsidies, operating costs and so on will also rise......"

"Needless to say, this money burning is a process. In my opinion, it is conservatively estimated that it will be burned for more than ten years, and after ten years, if it can be 100 billion, well, although 100 billion sales are really nothing, at that time, it is a scale advantage, if you want to make a profit, you can naturally do it. However, I think that after the scale of 100 billion, we will continue to lose money, and the sales scale of more than 1 trillion will start to make profits, which is more conservative. Lin Qi is not afraid of being regarded as a psychopath, after all, he crossed over later, and in Lin Qi's memory, it seems that Goudong has more than one trillion sales every year. In Lin Qi's era, the total sales of goods on Ali's platform in a year could reach 6 trillion. This is not only a domestic success, but also a gradual effort in the international arena, thus creating this unprecedented and powerful sales platform.

And the e-commerce platform ...... In essence, even if it is not profitable, a large amount of capital and goods are exchanged on the platform, which also creates great value, and the value of its traffic is not comparable to ordinary websites.

It can be said that in addition to the traffic of financial platforms such as banks and brokerages, the gold content of e-commerce traffic is the highest. Moreover, the scale barriers of e-commerce in later generations are also very strong, with the strength of Taobao, Tmall, Jingdong and other platforms, attracting most of the high-quality merchants and goods, after that, both merchants and consumers are only willing to use this kind of big platform, and it is difficult for small platforms to develop.

At present, the new entrepreneurship department is the period of the strongest profitability.

Now when the profit is strong, it is natural to use the current funds and resources to invest in the future! Not that the present is not important, but the future is more important than the present!

……

Of course, Lin Qi is not a person who only attaches importance to the platform and does not pay attention to the product.

In fact, the core creativity of the new entrepreneurship department is to continue to launch disruptive hardware products. For example, in June 90, Xinchuang Electronics Group established a new sub-brand - Light and Shadow Technology Company.

Preparing to only do digital videography and photography-related business, Light and Shadow Technology began to release several new products after its opening, including digital cinema cameras, digital video cameras (DV) and digital cameras.

On the 6th, the light and shadow product launch conference was held, and the domestic first-line directors and more well-known photographers all rushed to Hong Kong to participate in this product launch conference.

The reason why the film and television industry is curious about these products is also very simple, after the integration of the Shaw Brothers cinema line in the 80s, the new entrepreneurial department integrated the Shaw Brothers cinema line, and the film market in Hong Kong and Southeast Asia promoted digital film playback technology, and movies were no longer stored on film, but on hard disks. Therefore, when shooting, it is best to use a digital camera directly, not only when shooting, the fault tolerance rate is higher, and the cost of long-term use is lower than film. Moreover, it is also convenient for special effects and editing processing on the computer in the later stage.

At first, these new technologies were resisted. Some people are willing to use new technology to shoot movies, so soon the mainstream directors and photographers in the circle, except for a few who refuse to use digital cameras, others have begun to learn, and a bunch of digital camera experience tutorials have been published on the market, which are written by these people after learning.

After many people get used to it, they all say that Tsui Hark uses this kind of advanced equipment, and digital cameras must be a good thing!

At about 8 o'clock in the evening, the press conference officially began, and a brief warm-up was held in front of it, telling the history of the development of the film.

"Next, we have asked Mr. Lin to give a detailed explanation of the new series of products released by Xinchuang Electronics. ”

There was applause in the hall, and when Lin Qi came to the stage, Xu Hark and others in front of him all stood up in greeting, and everyone in the back also stood up in an uproar when they saw this.

"The products released this time are mainly a complete set of digital camera equipment, including high-end and expensive film-grade camera equipment, as well as the relatively affordable DV, that is, the digital camera equipment that ordinary enthusiasts can also use to practice. The development trend of film and television shooting technology in the future is a concern for many directors here. I can boldly predict that the era of film is over, and that the vast majority of movies shown in cinemas of the future will be in digital format on hard drives. ”

"Digital cinema cameras, with high-end image sensors and hard disks, replace traditional film. In addition, post-production can be further rendered on the computer, so that the image quality can achieve a qualitative leap. In order to ensure that the movie can be shot for a long time, the camera is equipped with a 100GB large-capacity hard disk. The camera is equipped with a small screen, and the director and photographer can directly edit and process the footage that has been filmed. Of course, we recommend that you get on a high-performance supercomputer for rendering and post-production. ”

While Lin Qi explained, the lens of a digital cinema camera appeared on the background screen. These shots were all shot by a big director of Tsui Hark's level, which is naturally very high-level.

The applause immediately followed, because after seeing the picture, many people said, is this the latest digital photography technology?

"Quite a perfect picture. Wang Jing couldn't help but sigh, the front row was the closest, and what he saw was much more shocking than the rear.

"We have already used similar models of products, why didn't we shoot this effect?" Stephen Chow pondered slightly, is it because of his own lack of strength?

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