[Strong promotion of medium and high net worth people]: Consume 100 blue ball energy, form a strong attraction to the target group (foreign people) selected during the development of the Mini Program, and make them more willing to use the Mini Program to stay in hotels and enjoy more high-quality and comfortable services.

The appearance of this prop is simply tailor-made for Wanghu Hotel.

Because in the afternoon, Su Yang received a call from Li Ke.

Huamei Hotel and Jiangzhou Kaiyu Hotel have teamed up again to carry out price reduction promotions for foreigners, and Xuewanghu Hotel has rented buses to pull foreigners at the train station, and even provided free translators and guides to take them to Jiangzhou.

Not only the train station, but also some foreign guests of Wanghu Hotel were moved and checked out to go to the two hotels.

Li Ke asked cautiously on the phone: "Mr. Su, do we also do a price reduction promotion at Wanghu Hotel?"

"No, keep the original price. Let those 2 reduce the price, it is better to reduce the brand to the low-end, and the foreigners who go are those who are poorer. ”

Su Yang said something that made Li Ke stunned.

"But our turnover has also dropped a bit. Li Ke could only remind Su Yang.

"I know. But do you think it's mainly caused by the high price?" Su Yang glanced at the busy studio and walked to the balcony, "The main consumer customers we are losing now are business elites, these people can't be pulled away by price reductions, what they need is enough sleep and a comfortable environment." ”

"Now they don't need to come to rest because of the holidays or the suspension of business during the Chinese New Year. So if you lower the price, they won't come. ”

"There is also a channel of Jiang Youtuan, which accounts for 30% of our orders during peak periods. This is the loss of the network promotion channel, and we need to start with the network promotion. ”

Li Ke was a little puzzled by what Su Yang said: "But because of this, shouldn't we reduce the price to attract some guests with weak spending power and make up for the losses as soon as possible?"

This statement is actually true.

Many hotels do the same, and in the off-season, they have to reduce the price in order to stop the loss.

"Yes. Normally, this is the case, but the other party is now offering a five-percent discount across the board, which is no longer a normal price reduction, which is a prelude to a price war. Believe it or not, I offered a 5% discount, and they immediately launched a 4% discount. I follow up with a four-fold and they will do a three-fold. Let me ask you, will you follow the price reduction when the time comes?"

Su Yang asked this sentence, and Li Ke immediately said on the phone: "Of course you can't follow." ”

"Yes, if you don't follow, what's the difference between that and now? Except that our turnover will be cut in half. But if we keep going, the result will only be that we will be dragged to death. They have a lot of money in their hands and dare to play with us. ”

"The first thing you have to understand is that the goal of the other side is not to snatch some guests away, but to crush us, and they will not hesitate to spend money for this. Only by crushing us can they have a good life in the future. ”

"If you don't understand, you just think about why the original taxi software, the current takeaway, and the shared bicycle lose billions of dollars a year, and continue to burn money? Because the market is so big, if you don't crush your opponents now, you can only be crushed by others in the future. ”

"It's the same with our park, the market is so big, but after the first mid-to-high-end hotel opened to make money, everyone flocked to invest in mid-to-high-end hotels. Now it's opening one after another, and there is simply no room for so many mid-to-high-end hotels. ”

"So it is destined that some hotels will make money, some hotels can only barely support it, and some hotels will definitely lose money and go out of business. ”

Li Ke opened his mouth and was silent for a long time.

She is just the manager of the front office department, and she only thinks about how to improve the performance of the hotel, and she can't consider so many problems in Su Yang.

Now that Su Yang said this, he understood.

"Mr. Su, I understand what you mean. But there's also the problem that the other party is now advertising half-price promotions on electronic screens in the building opposite the hotel. We often have guests asking why we don't pay half price, and the morale of the hotel staff is a little low. ”

"One word, forbearance. ”

"As long as I endure these 2 days, I have a way to make those 2 hotels regret provoking us. ”

After speaking, Su Yang hung up the phone.

You have self-knowledge.

The money I have earned recently is just barely paying off the rent, and the loan borrowed from 1 million yuan can be paid off even with interest years ago.

But there are still many places to spend money in the future, and I don't have the principal to fight a price war with the other party now.

If you really can't hold your breath to fight a price war, you will immediately get into the trap of the other party, and you don't know how to die.

And with a five-percent discount promotion war, the Wanghu Hotel is a super sleep pillow, a super cleaner, and a super food seasoning, what's the point of doing this?

Just like the Nanjin Hotel, there were no guests at first.

However, with the use of super props, not only more and more guests, but also more and more expensive room prices, providing high-quality services that other hotels cannot provide, so as to maximize the profits of Nanjin Hotel.

The current Wanghu Hotel has differentiated and high additional services that other hotels do not have, so the price must not be low.

It's just that the publicity and sales channels haven't kept up.

However, Li Ke said that Su Yang had to pay attention to the low morale of the hotel staff.

As a result of low morale, the enthusiasm for work will decline, resulting in a decline in the quality of service to guests, which is not conducive to Suyang's business philosophy of retaining guests with high comfort and high service quality.

Therefore, Su Yang has to fight quickly.

After hanging up the phone, Su Yang continued to stare at the copywriting that was being promoted.

After using the [Strong Promotion for Medium and High Net Worth Groups] props, Zhou Yunhe and Fan Ning, who was doing copywriting promotion, were making a promotion for foreigners.

It contains a detailed description of the hotel's high value-added services, including golden sleep, comfortable and clean rooms, delicious Chinese and Western food, and translation services for car pick-up and delivery.

In particular, the introduction of the previous items was revised according to the opinions obtained by several foreign journalists from Jessica's friends, which gave people the illusion of being there.

And every photo in it also looks tall after being processed by Zhou Yun's software.

Not to mention foreigners, even Su Yang, who knew that he was watching, and even other people in the studio were full of praise after reading this copy.

Zhou Yun and Fan Ning are also strange, they don't seem to be at such a high level, but they don't know why, they just look good.

"Alright, find a good English translator. ”

In addition, find some public accounts and big Vs that foreigners who have been in China for a long time prefer, so that the reputation of Wanghu Hotel will spread in their circle first, and many of them use WeChat, in short, to promote the mini program as much as possible. ”

This was not enough, Su Yang made another call to the business center and sales department.

Ask them to make some promotional posters in advance, and look for advertising screens that can be rented tomorrow in the main areas of the park and near the train station.

In addition, near Huamei Hotel and Jiangzhou Kaiyu Hotel, whether it is an advertising banner or an electronic screen advertisement, it is the object of Su Yang's focus this time, robbing the foreigners of these two middle and high net worth.

As for foreigners who don't have much money, let the two of them grab it at a 50% discount, not to mention that they can't make money, and they are worried that they will make trouble.