Chapter 0134: All-Out Attack
Poaching people with high salaries is a very vicious trick.
Although there are many people in the hotel industry, even in normal times, it does not mean that someone will immediately recruit people.
Even if you're hiring the right people, management will have to take the time to get acquainted with the hotel, get in touch with the staff, and re-establish the customer relationship, and each management will have different requirements for the staff, and the staff will have to take time to adapt to the management.
If you don't recruit the right person, it's over, and the hotel can be said to be a mess.
And if the management of a hotel has a high turnover rate, the management of the hotel must be chaotic, and it is basically not far from the end.
Su Yang also spent a lot of money to find Lei Bin to poach people at that time, but he only poached a few management, and then he raised his salary, promised a year-end bonus, and various employee care policies of the personnel department to allow the hotel to operate normally.
More importantly, now that the Chinese New Year is approaching, there is a shortage of people in every house at this time, especially the turnover rate of the front desk can reach its peak before the year.
In some small hotels and small hotels, during the Chinese New Year, the boss and his family go up to work as the front desk and waiter.
Most of the people who do the front desk are over-the-top and go to work in other cities after the year.
And during the Chinese New Year, not many people are willing to go to work, everyone wants to have a good rest, and brag and fart with relatives, friends and classmates.
"Mr. Su, how are you thinking about it?"
Ke Ziming calmly waited for Su Yang's reply.
As long as you are a smart person, you know how to choose at this time. The previous five-fold price war to grab guests was to give the other party a disadvantage at this time.
"What if I still don't say yes?"
Su Yang drank the tea slowly, and then praised Gao Yu's tea art has improved.
This made Ke Ziming's face a little embarrassed: "It's nothing more than 100 million, let's buy Wanghu Building." ”
Su Yang always felt that this was a little familiar, and only then did he remember that Wu Yanghua was also like this: "Then let me remind you, there were people who wanted to do this before, and planned to snatch my Nanjin Hotel, but now my Nanjin Hotel is expanding." ”
Ke Ziming smiled disdainfully: "Wu Yanghua wants to buy a house and has to borrow money, and when he saw that you got the Wanghu Hotel, he was instigated." But we have enough funds, and we are also optimistic about the future of real estate in Jiangzhou City, even if you open a new hotel, we buy Wanghu Building as a fixed asset investment. ”
Compared with Wu Yanghua, Zhang Lan and Ke Ziming are obviously very confident, because they did take out the money, and they didn't need a loan at all.
"Okay, you buy the house, I don't care. High rain, send-off. ”
Since Su Yang knew the other party's hole cards, what else was there to say, he stopped talking about the two of them and went back to the office upstairs.
Let's go?
But Ke Ziming and Zhang Lan were a little incredulous.
They can see that Su Yang is not a fool, does he really not believe that the two can spend 100 million to buy a house?
In fact, not only Ke Ziming and Zhang Lan, but even Li Ke and Gao Yu were also very puzzled.
After sending the two people away, Gao Yu couldn't help it: "Mr. Su, what if they really buy a house?"
"They want to buy it, but will the Wanghu Group sell it?"
Su Yang dropped such a sentence and let Gao Yu analyze it by himself.
Wanghu Group wants a high-end hotel that can be premium, if Huamei Hotel and Jiangzhou Kaiyu are beaten by themselves, Wanghu will let them buy Wanghu Mansion unless they are stupid.
What's more, the mayor was a Witness.
If Wanghu Group really wants to do this, I'm afraid it's not going crazy.
As long as Su Yang can come up with 100 million yuan to buy a house in a year, regardless of whether it is borrowed or financed, there is no need for Wanghu Group to do such a stupid thing that offends the district chief. Even if Su Yang can't come up with so much money, Wanghu Group has no loss, because the assets are still in their hands.
Therefore, Su Yang didn't bother to pay attention to Ke Ziming and Zhang Lan, since the other party had saved his heart to break down, Su Yang would not be arrested.
It's doomed, this is a commercial war that either you die or I live.
Commercial warfare is inherently cruel.
As Su Yang thought, less than 1 hour after Ke Ziming and Zhang Lan left, Huamei Hotel and Jiangzhou Kaiyu Hotel were once again promoted and discounted.
The usual room of more than 600 yuan is now only more than 200, and even 5 get 1 free.
Many people were surprised at this time, and even some guests of Wanghu Hotel began to check out at noon, and took two BMW 5 Series cars at the entrance of the opposite building to go to Huamei Hotel and Jiangzhou Kaiyu Hotel.
The occupancy rate of Wanghu Hotel also fell below 50% for the first time after Su Yang took over.
Many employees of Wanghu Hotel were a little flustered, for fear that the further loss of room occupancy would also affect the revenue of catering and other departments, and more importantly, it would be related to their year-end bonus.
The managers and bosses of the mid-to-high-end hotels in the park also got the news of Huamei Hotel and Jiangzhou Kaiyu once again reducing the price of promotion.
They were a little annoyed that these two companies had reduced their prices and promotions, which led to a decrease in their customer base.
Now they all hope to solve the Wanghu Hotel as soon as possible, so that the price can be restored.
As for the Wanghu Hotel?
That's a joke.
Two powerful four-star hotels have joined forces to fight a price war, and Wanghu Hotel refuses to reduce prices, why not be destroyed?
Although some people are curious, Huamei Hotel and Jiangzhou Kaiyu have been working for so many days, why is there no movement at all at Wanghu Hotel?
Is it really the same as the rumors, Su Yang is a poor boy who has no funds at all and can't afford to fight a price war?
But no matter what, no one is optimistic about Wanghu Hotel.
Because it's not a matter of your level of hotel management, it's a capital price war of Chiguoguo, whoever has less money in his hand will not be able to survive first.
Everyone in Wanghu Hotel was anxious, but Su Yang didn't, but said to Gao Yu calmly: "Ask Ren Qingqing, have all those billboards been done, once the mini program is done, the railway station and the park, especially the advertisements near Huamei Hotel and Jiangzhou Kaiyu Hotel, must be fought." ”
Soon after, Gao Yu had a reply.
All advertising banners and electronic screen advertisements are done well, especially Suyang focuses on 2 hotels, no matter how far or near the four directions of the southeast, northwest and north, there must be a billboard of Wanghu Hotel and small programs.
And directly opposite the 2 hotels, a large advertising space has also been rented.
Everything is ready, just wait for the notice from Su Yang's side.
11:30 p.m.
There is finally good news from the studio, the Mini Program has been approved and is ready to be released.
"Okay, let Fanning immediately contact those official accounts and big Vs, and start a comprehensive promotion to foreigners. ”
Immediately after notifying Ren Qingqing.
All advertising banners are hung up at once.
All electronic screen advertisements are also turned on and played in a loop.
Not only that, Su Yang informed the managers of each department that all employees should enter the front-line state.
In particular, part-time students who can speak English must be prepared to be on standby at all times, and if there are not enough people, the Human Resources Department will continue to recruit part-time students who speak well.
After waiting for so many days, Wanghu Hotel finally started.
If you don't make a hit, it's already a blockbuster!
Wanghu Hotel, which has been suppressed for so many days and has been holding back, suddenly at 12 noon, from the railway station to the park, from Huamei Hotel to Jiangzhou Kaiyu Hotel, countless banner advertisements were hung up, and countless electronic screen advertisements were lit up.
In the WeChat circle of friends of foreigners who have lived in China for a long time, the promotion of a small program has also begun to be frantically forwarded with the effect of super software studios.
Especially those foreigners with medium and high net worth, who were originally not interested in this kind of circle of friends promoted by advertorials, but I don't know why, the hand just clicked in without listening to the call, and then was immediately attracted by the copywriting and pictures, as if they were there, and then registered members in the mini program.
Including foreigners who were going to Jiangzhou City to watch the lantern festival, when they were looking for a hotel to stay in, they also discovered the promotion of the mini program.
Even foreigners who just got off the train at the train station were attracted by the advertisement as soon as they got out of the train station, and then somehow got on the bus to the Wanghu Hotel.
The foreigners in the park who were looking for a hotel were also inexplicably attracted by the small program advertisements on the road.
100 people registered!
200 people registered!
500 people registered!
"1000, Director, we have broken 1000 registered Mini Program members!"
In the studio, Fanning, who was eating a boxed lunch, spit out the bones in his mouth directly, excited and unbelievable.
Zhou Yun was also surprised: "Oh my God, those official accounts have reported that foreigners who have settled in China have gone crazy by forwarding, and they have said that they will not experience it once, and they will not be counted as having been to Jiangzhou." ”
For a while, everyone in the super software studio was excited.
Director Zhang Dexing was even more excited to call Su Yang to report the good news, the studio's first small program, is on fire!
And this also includes the Huamei Hotel and Jiangzhou Kaiyu Hotel who are middle-to-high net worth foreigners who are ready to renew their room at noon.
They thought for a moment, returned to their rooms and hurriedly packed their luggage, dragging their suitcases out of the hotel amid the sound of the front desk and the manager.
Then click on the applet and place an order to stay at Wanghu Hotel.