Chapter 16: Look at the bowl and think about the pot

The collection of money is basically not a problem, and the funds collected so far are enough to start the development of the entire project. Li Zhong thought of a good idea for Mr. Zhang again, that is, to sell off-the-plan properties, the front is just a small test, and now it's time to make a big move. Hunger marketing, the launch of the listing has generally been subscribed to complete, then the rest is divided into two batches,

Li Zhong also discussed with Mr. Zhang: "Since the nature of our land is a comprehensive land, why not add some apartment-style residences and shopping malls to join in." You see that the current 100 acres of land is not worried about selling at all, I think we can consider the remaining 100 acres of land now, and when this is successful, that GQ will definitely increase his bargaining chips, which is not good for us. ”

Mr. Zhang asked rhetorically: "Then why didn't you just take all the plots and develop them together when you just started negotiations?"

"Mr. Zhang didn't know, I suggested taking the general first, in order to see how the social reaction here is, if we take it all directly, so that the risk will all fall on us, it is very unfavorable to us, and we may not be able to eat it, now it is different, we have enough funds to do the first phase of development, then we should consider the planning and construction of the second phase on the basis of the first phase, and we should negotiate with them as soon as possible, before this GQ notices the appreciation of the land. Li Zhong replied truthfully.

"Yes, our first project seems to have made a lot of money, but with such a large scale, our money can barely be started, and now the return of funds is good, and we have no worries now, as long as we do a good job in the development and construction of the remaining land." However, this plot should be fully developed, brother, what do you suggest?" Mr. Zhang teased.

Li Zhong was indeed a little surprised when he saw Mr. Zhang calling him his brother, this is usually a bit serious, but he is very kind when he is with his friends. Sometimes when socializing with friends, he will call Li Zhong, Li Zhong also knows how many pounds and taels he has, and when he is with Mr. Zhang, he always maintains a modest and studious attitude, and always treats Mr. Zhang as his leader and senior.

"Mr. Zhang's analysis is very reasonable, such a large plot should really be well planned, you see, now the first phase of our project is mainly residential, there are about 1,200 households, and there is a new community in the east of us that has been delivered soon, and there are nearly 1,000 households. It can be said that we now have a good base of owners, that is, there are consumer groups, and my personal suggestion is to use the remaining 100 acres as a small commercial complex, so that the rate of return is relatively high. ”

"What is the concept of a small commercial complex?"

"The commercial complex is a combination of more than three functions of the living space of the city where we are located, such as commerce, office, residence, hotel, exhibition, catering, conference, entertainment, etc., and establishes an interdependent and mutually beneficial dynamic relationship between the parts, so that we can build a multi-functional, efficient, complex and unified complex. Li Zhong said the concept of commercial complex in his impression.

"There is such a business model, I have not been in contact with it, but it feels a little too big, it feels a little far away from us, do you feel that we have the current company situation first, what are the above mentioned ones to do?"

"Our current corporate funds are not too abundant, but we now have land in our hands, or we can soon negotiate with them for the next 100 acres, with these in our hands, we can play a lot of space. Exhibitions, cultural entertainment, conferences, hotels we obviously have not been in contact with, housing is our best, it is recommended that you can do one-third of the residence, capital preservation. Shenzhen is one of the largest pilot projects for national development, there are many opportunities for commercial development, there are many foreign populations, and there are many enterprises, we can do one-third of the office buildings, rent and sell, of course, sales are the fastest return money. For the remaining third, we can try to make a big shopping mall, the kind of large shopping mall, the kind with more abundant business formats inside. ”

"I have an idea, I haven't been in contact with a big shopping mall, but I heard from other bosses that it's quite risky to do this. An office building is similar to a residential building, the structure is simple, and the sale is easy, we can try to do it, and the profit of the office building is about 30% greater than that of the residential building, obviously we will not lose anything we do. ”

"Well, yes, we are now doing the primitive accumulation of capital, and to minimize the risk, the first thing we have to ensure is that the ship can sail steadily. The office building is exactly what you say, it is relatively simple and the results are very fast. Shopping malls are the most profitable, although they are also the most risky, and I think it's worth giving it a try. ”

"At the same time, it is a bit unrealistic, our enterprise development qualification is only four levels, and the area that can be developed is only 80,000 square meters. This is such a large-scale back, how can it be operated?" Mr. Zhang seemed to be confessing to Li Zhong.