Chapter 10: Marketing/Property Speculation
Now the sales department is very hot every day, in view of Li Zhong's previous performance, the boss directly issued an order, so that the physical work of signing the contract in the later stage will be handed over to other career consultants to handle, so that he can better play his strengths. Li Zhong stands every day and receives many customers, this opening has made Li Zhong famous, and he is already very skilled in explaining and selling.
In the past few days, many people have come to see the house in Li Zhong's name, and the celebrity effect is (the boss is really good at doing business, and he knows that there will be such a result, so he will make arrangements in advance). The remaining 80 houses, according to Mr. Zhang's opinion, will be sold in two phases, with the first phase rising by 100 yuan per square meter and the second phase rising by 200 yuan. The 40 units in the first phase were sold out quickly in a week, and there were not a few people who inquired in advance about the second phase. Since then, Li Zhong's performance has also risen gradually, and commissions are naturally indispensable.
Before starting to launch the plan, when the company held a meeting to study the strategy, Mr. Zhang specially named Li Zhong to participate, when the plan was in the research stage, Li Zhong already knew, so he would follow a method of dark box operation that he knew before to fry the house a little, and earn the difference.
Century Garden's listings were basically sold out at the time of opening, and the sales performance was good, and the 80 houses were launched later. The overall price will go up a bit. Li Zhong seized such an opportunity, and he asked Zhao Jun to subscribe for 1 set of houses with good floors. This house only requires a small deposit. As long as the deposit is paid, the project's sales system will show that the house has been sold, and other property consultants can no longer sell it.
Li Zhong then asked Zhao Jun to come directly to go through the subscription procedures at the right time, so that no one suspected that there was something wrong with the property he sold. When the house was purchased, Li Zhong went to apply to Zhang Feng for an extension of the contract, so as to gain a certain amount of time. During this time, the company launched the second phase of the listing, and the price of the newly launched listing increased by another 200 yuan.
From the buyer's point of view, they must be greedy for discounts and want to buy cheap properties before. Then Li Zhong transferred his subscribed cheap listings to customers in the process of receiving customers, and earned part of the price difference.
This thing sounds very simple. However, in practice, it is still necessary to be very cautious. When he negotiated with the buyer, he would not directly recommend to the customer that he had locked in advance to the more preferential house, but inadvertently said that a customer bought the previous house, and now he does not want to buy it due to loans or other problems, and now he wants to transfer it, but there has been no suitable next home, and he will have to pay a lot of liquidated damages if he returns.
I heard that you can buy a cheaper house, and when the customer is impatient to inquire about buying this cheap house, he will notify his friend to come and negotiate the specific price of the house directly with the customer, and after the two parties have negotiated, the house only paid a deposit, and did not sign a sales contract, he only needs to go through the procedures for changing the name of the house. From this point of view, Li Zhong ostensibly plays the role of a middleman, but he is actually the manipulation behind the scenes.
When the house was successfully transferred, Li Zhong earned a difference of more than 7,000 yuan at a time, and Li Zhong took out 1,000 yuan to Zhao Jun as a labor fee and asked him to keep it secret for himself. This time, I don't have much money, I can only operate one house, and I will have the opportunity to operate a few more sets in the future, and I can earn tens of thousands of yuan at a time.
In the future, Li Zhong will go to other friends to order cheap houses, only different people order different houses, and the company and others will not suspect it. Then he went on to find other buyers, and it snowballed. In fact, this kind of behavior can barely be used to speculate on the house, but it is only transferred one more time, but this model is the most effective technique for the speculation groups around the country later, these are all later words.
Of course, these are all small money now, and if you want to make a lot of money, you still have to really engage in real estate development to have a chance, and it is a nationwide development. Now that I am in the primitive accumulation stage of capital, I have to find a way to make money quickly, and I have to make this decision.
This kind of internal employee speculation is against the management regulations of the sales agency company in the future, but Li Zhong has read the sales management measures of Century Garden and has not mentioned similar things. It may be that no one has done this so far, or it is possible that someone has not been detected. This operation does not violate the current company management regulations, nor does it violate relevant laws and regulations. Buying a house is one person, and transferring it is another person, and Li Zhong is just an introducer.
Many years later, the state has specifically targeted the major real estate speculation groups represented by the WZ real estate speculation group, and there is no good way to speculate on various real estate speculation behaviors. The introduction of various real estate control policies originally wanted to curb the rapid rise of housing prices and suppress all kinds of property speculation. As a result, there is still nothing that can be done, and housing prices are still rising sharply, especially in some first-tier cities. It's just that those who speculate on houses spend more turnover, fake divorces, and all kinds of strange tricks.