Nitrate blood bird's nest!

Shameless merchants!

Bad conscience!

Struck by lightning!

Huang Jian nodded, successfully mobilizing everyone's emotions.

Then he continued:

As I mentioned above, in 2002, our Yanzhiwu brand came into being, and the first chain store was born in Xia Shi, and then more chain stores appeared.

In 2003, after a year of promotion, including directly operated stores, we opened more branches across the country.

In 2004, the second year of brand promotion, Yanzhiwu was unstoppable, and the headquarters began to broadcast advertisements on CCTV, and widely promoted the Yanzhiwu brand in publications such as "Business Circle", "China Business News" and "Fashion and Health". In the same year, it became a member of China Chain Association.

In 2005, the third year of brand promotion, the company passed the ISO9001 quality management system certification, and was selected as "the first preferred brand of consumers in China's bird's nest market" by People's Daily and other units.

In 2006, the fourth year of brand promotion, in August, we held the first "100 houses win-win" national franchisee conference in Xia City. In May and October of the same year, it successively obtained the famous trademark of Xiamen City and the famous trademark of Fujian Province.

In 2007, the fifth year of brand promotion. In April, Yanzhiwu won the China Excellent Franchise Management Innovation Award.

In 2008, the sixth year of brand promotion. Hong Kong superstar Carina Lau was specially appointed as the brand spokesperson.

In 2009, the seventh year of Yanzhiwu brand promotion. In 2009, it continued to advertise on CCTV2, and the popularity of Yanzhiwu was further enhanced. In May, it won the title of "2008-2009 Most Growth Award" and "Top 100 Chain Enterprises in China" selected by China Chain Association.

In 2010, we have been promoting the eighth year of Yanzhiwu. In May, Yanzhiwu won the "China Excellent Franchise Award" selected by the China Lian Management Association.

In 2011, we became the sole bird's nest provider for the China Open Tennis Championship. Together with Ping An of China, bird's nest products were insured, becoming the only insured enterprise in the bird's nest industry.

In 2012, we were officially signed and authorized, and Yanzhiwu "Bowl Swallow" became the designated gift of the 16th China International Fair for Investment and Trade.

In 2013, we were shortlisted in the top 100 product innovations in China.

……

Over the years, we have started from the interests of consumers, operated with heart and worked tirelessly. This has made Yanzhiwu famous and won various awards, from the famous trademark of Xiamen City, the famous trademark of Fujian Province, to the well-known trademark of China...... All this is inseparable from the love of new and old customers of Yanzhiwu and the strong support from all walks of life.

Don't forget the original intention, you have to always.

In this era of speed, running faster means winning attraction, winning coverage, and winning sales.

Some traditional beverage giants that can't beat the eight poles, because they fancy the market potential of instant bird's nest, have launched bird's nest drinks one after another, ready to get a piece of the pie. Tong Ren Tang and other "national brand" traditional Chinese medicine companies have also launched glass bottled bird's nests, taking advantage of existing channels to quickly sink to third- and fourth-tier cities.

Not only that, brands such as "Yanzhichu", "Yanzhichun" and "Yanzhiguan" in the market have sprung up like grass. Not only does the name imitate the house of swallows, but some also directly copy the form of "bowl swallow" in the products, and hundreds of franchise stores have been opened across the country in just two or three years.

Under the fierce market competition, in order to make huge profits, the price war has become a weapon to kill the opponent, "buy one get one free", "points exchange" and other promotional wars are not tired, and even began to "fake" the bird's nest, using some brushing and bleaching techniques, it is difficult for non-professionals to judge.

There is also a form of speculation in the market, which is known as "migratory bird" enterprises. They are usually workshop-style, this year, if the enzyme market is good, enzyme will be made, Cordyceps will be made if the market is good, and bird's nest will be made if the bird's nest market is good.

This kind of behavior with a complete disregard for quality.

I am deeply saddened!

Compared with our opponents, the speed of our Yanzhiwu is the slowest one, especially since the launch of "Bowl Swallow", the number of Yanzhiwu franchise stores has only steadily increased to 300 in 5 years, and this number can be reached by others in a year.

Now as an industry leader, we can't let the domestic market demand be too fast, resulting in shoddy origin and encroaching on the industry standard that has been established with great difficulty. Play a good time difference tactic and force the upstream to change. Therefore, I felt a great responsibility and decided to go back to the furnace again to study and learn systematic theories, so as to develop healthily and benignly in the field.

"Thank you all for listening to me so much. ”

After Huang Jian, chairman of Yanzhiwu, finished speaking, the colleges under the podium applauded warmly, and his introduction and deeds made the people present applaud!

There is a sense that good will triumph over evil!

Happy!

To be a business, we must have this spirit, so that our fakes will be fewer and fewer, so that our consumers will be more assured.

Counselor Amy thanked Mr. Huang for sharing, she said that in recent years, concentrating on industry has been very "outdated", and industrialists such as Konosuke Matsushita and Jack Welch, who were once regarded as idols, are no longer fashionable, and people are more talked about Buffett, Soros and Li Ka-shing.

Beating the drum and passing flowers, not in the real estate market, in the stock market, in the industrial to investment circle movement, most enterprises play the game of "addiction to death". In such a Chinese business environment, Yanzhiwu has been focusing on bird's nest for 20 years, insisting on doing business with the heart of a craftsman, which is a kind of wisdom of giving and taking.

A bowl of good bird's nest nourishes the world. With the standardized bowl bird's nest, the handmade team of female pickers, and the spirit of craftsmanship, Yanzhiwu defends the dignity of the industry with practical actions and creates miracles in the bird's nest industry, which is the wealth of China's business community and a model for the rise of Chinese national brands to the world.

I hope that the entrepreneurs present here, as well as the future entrepreneur trainees, will learn more.

"Good!"

There was another round of applause.

Huang Jian of Bird's Nest said modestly: "We all study together, now I am also a member of the MBA of Xia City Business School, I have always wanted to come to study, but I have been very busy, and now I finally found time to study, I hope you will forget that I am the CEO of Yanzhiwu, we are all classmates to learn from each other." ”

Boasting about how well he did at once, and being so modest all of a sudden, Huang Jian vividly showed his compulsion, which directly made the admiration of the students present gushing endlessly, he represented the mud without staining, and the water was clear and not demonic.

"What a good person!

Thumbs up!

Applaud!

"He's my future entrepreneur. A few young students said with adoring glances.

From morning to afternoon, the members of the class introduced themselves and shared their entrepreneurial stories.

Among them are restaurant tycoons, real estate tycoons, and bank managers.

There are also a few rich second generations.

There are also some executives, middle and senior management, and grassroots who gritted their teeth to get an MBA and also shared their share.

At this time, there was only one woman left who did not share with Xi Ming.

The woman stepped onto the podium, the only female student in the class.