Chapter 584: Platform and Content

What Lin Qi said is very simple, but they are all some golden ideas that can be used as future strategy implementation.

After thinking about it carefully, Jobs wrote it down.

"Do you have any thoughts on the update of NTV's system?" said Jobs, packing up his tea and operating the interface.

The last time he had a conversation with Lin Qi, he could be said to be unsatisfied, and he finally seized the opportunity, so he naturally wouldn't be willing to let it go.

"Upgrading is very simple,Regular push can be,But not too fast,This will cause everyone's disgust,Most of the TV system is used by people who don't understand computers,There are some bugs,They can't solve it。 Once there is a bad impact, it will be directly related to the word-of-mouth problem of the market. But it has to be a little bit progressive, gradually updating the system to provide more features!"

Lin Qi mentioned that it is more about platform and Internet. Selling TVs is not the purpose at all, nor is it the purpose of updating the system, the purpose is to make the platform have more active users, so that users can use the functions and content of the platform for a long time, not just NTV as an ordinary TV. After the platform becomes more and more powerful and there are more and more users, it is not considered to use the money to invest in film and television content.

Unless one day the United States announces that it will no longer protect the copyright of cultural film and television, it will continue to make a profit, which is actually an investment with huge potential.

In the Internet industry in later generations, the key to competing for traffic is nothing more than a closed-loop ecological platform. This platform can retain users for ten or twenty years, and the retention of a large number of core users and effective users can continue to bring a large number of potential users to other profitable projects on the platform.

In this regard, Twist Vine is very far-sighted, and platforms such as QQ and WeChat are not profitable and provide services for free. Even, the money is reversed to maintain the activity of users, but the monthly active users of the two major platforms are counted at 1 billion. Even though, 1 in 10 users will pay for other services provided by the platform, such as games, shopping, music, video, animation, financial services, ...... Any service that uses these basic functions as a channel for free platforms can make the platform itself earn a lot of channel fees.

When the traffic and user scale are large to a certain extent, casually attract one percent of the platform's users to a certain product, and a project with a large market can be incubated. Casually importing 10% of user traffic is enough to incubate a world-class unicorn giant!

"Mr. Lin, what do you think is the soul of a graphics operating system?" Jobs asked a rather strange question.

In fact, he has worked the NTV operating system, and has conceived and perfected it from all aspects, and the results achieved are also quite good.

Jobs thought that he didn't have any problems in this area, but after meeting Lin Qi, he couldn't help but ask his opinion.

Lin Qi can see through a lot of things in just a few words, this is something that can really foresee the future, and he even thinks that if Lin Qi is not lacking in skills, he can succeed casually in any field.

A giant like the new venture electronics group can be at least worth the scale of 10 Fortune 500 companies. The scale of the business is not inferior to a century-old store like IBM.

Such a giant still maintains the momentum of elephants running wildly, and the speed of development does not necessarily slow down at all, but continues to rush rapidly.

In a few years, no one knows what the new business will grow into!

But most people know that as long as Lin Qi is still the boss of the new entrepreneurship department, this company is still a very great company.

"It's innovation! The soul of the technology industry can be attributed to innovation, whether it is in the agricultural era, or in the industrial age, innovation can develop, from the beginning of slash-and-burn farming, to the emergence of later agricultural tools, so that people can get more food, mechanization in the industrial age, the continuous development of power, promote the birth of advanced science and technology, the era of science and technology is even more so, without innovation, no matter how huge the empire, will decline, Atari is a good example, caught in a huge business illusion, when everyone else is changing, he has not changed, holding on to the defects can only be eliminated in the end, this is the iron law。 ”

"Innovation is the power that can leverage the world, innovation and invention are inseparable from finding the pain points and rigid needs of users. Actually, it doesn't matter what you think, the key is, what the market users think. If, you think something very creative, get it on the market, but the user can't use it at all, it's definitely cumbersome! Simply put, the functions that users need must not be less, and the functions that users don't need should not be launched as much as possible, even if some unpopular functions are launched, they should be customized on demand, and users can install them independently if they need them, rather than we force them to be bundled in the system. Of course, content is the key, if you don't pay attention to content, the platform is definitely a lifeless dead platform! No matter how good the technology is, without the support of rich content, it will definitely not work! And even if the platform experience is very poor, but the content has advantages, it can also stick to a large number of users!"

Lin Qi took a sip of tea and frowned slightly, Jobs was obviously just scratching the surface of the tea, just now because of the hurry, this cup was much more unpalatable than the previous generation.

And Jobs fell into deep thought, not noticing Lin Qi's expression at all.

Lin Qi's remarks were relatively unfocused, just general, but for Jobs, it did point out a future direction and make NTV continue to rejuvenate. Because the U.S. market cannot be monopolized by him alone, if someone sees the success of NTV, maybe an MTV will be born, and if it is improved in relevant places, no one can say whether it will surpass NTV.

Trying to monopolize with technological advantages is becoming more and more difficult in today's society.

Historically, Steve Jobs later made mobile phones, because his research and development of the iOS system was very popular, but it didn't take long for Android to come out.

In essence, the optimization of the Android system is not as good as that of IOS. As a result, many Android machines, the CPU is not inferior to Apple, and the hardware configuration such as GPU and running memory is much more than Apple. For example, in the era of Apple's top 1G running memory, Android flagships are already 3G and 4G running memory. When Apple finally raised the operating memory to 3G, the operating memory of the Android flagship was 6G and 8G. However, Android needs hardware far more than Apple, in order to pile up a similar level of experience, well, in terms of hardware-eating gaming experience, Android flagships far surpass Apple.

Even if the Android hardware surpasses Apple, even if Apple later copies the Android idea. But I have to say that Android copies Apple more.

This also illustrates a truth, relying only on patents and technological advantages, it is impossible to monopolize an industry in modern society. No matter how strong a company is, it is impossible to register similar technologies and all paths as patents.

Therefore, later, after the technical competition cannot determine the winner, you can only rely on the content!

Later generations of Android accounted for nearly 85% of users, while Apple accounted for 14%. These two platforms attract the vast majority of developers and content, and other platforms, even if they have technology similar to Apple and Android, can't make similar platforms!