Chapter 72: 21st Century Shelf Companies
April 2018, Shenzhen. Pen "Fun" Pavilion www.biquge.info
Not long after Lin Qi returned to this world, he came to Felix Company, which he founded two months ago, and the company's Feiqi Chinese network has been open for more than a month.
In the past month or so, Yun Xianke has worked hard to promote the website on major author groups and forums, and only fooled some street authors into signing contracts on the website.
As for some authors who can sign contracts on big websites, they would rather hit the streets on big websites than accept buyouts at the price of cabbage on small websites.
After all, Feiqi Chinese Network has limited funds, and the current treatment for signed authors is only 10 yuan and a thousand words of cabbage.
Although, the price of 10 yuan of cabbage was also blown out by him. The promise is that as the site grows, the higher ranking authors will rise as the number of paying readers increases. But the question is, how many people online now believe in the boast of the new company?
A large number of new websites are established every year, and even some new websites with strong backgrounds may not be really reliable, let alone the websites of Felix, an unknown company.
And now the website has opened VIP fees, but ...... It is an indisputable fact that there are more authors than readers!
With the financial situation of Felix, a shell company, if there is no capital injection next month, let alone paying the author's manuscript fee, even the salary of the employees will be almost unpaid.
Of course, the general manager Yun Xianke was forced to calm down and told the employees: "Boss Lin is communicating with the parent company behind him overseas, and the funds should arrive soon......
In fact, Yun Xianke had no bottom in his heart, and when he slept every day, he scolded Lin Qi countless times: "Lin Qi, there is a kind of you who never come back! Next month, the company can't pay the manuscript fee and salary, so Lao Tzu declares the company bankrupt and breaks up!"
Fortunately, Lin Qi rushed back after all, and repeated the trick by auctioning two "small pieces of red" in the stamp market, in exchange for 2 million yuan of funds, which were put into the company's account.
"The mountains and rivers of the motherland are red" has been regarded as a legend in the stamp industry, and it is much more expensive than monkey stamps. A piece of red, and divided into "big piece of red" and "small piece of red".
The auction price of "Big Piece Red" has exceeded 10 million yuan, and the auction price of "Big Piece Red" is slightly lower, but the current price has also reached a new high, reaching 1.1 million yuan.
Seeing Lin Qi's transfer to the company, Yun Xianke breathed a sigh of relief and said, "Boss, if you don't come back, the company won't be able to pay your salary!"
"I know!" Lin Qi said indifferently, "The content website naturally needs to invest money at the beginning. However, our business model is very healthy, as long as a stable ecology is formed, there is an upper limit on the payment of authors in the future, after all, we will operate the website as a magazine in the future, and pay more than 100 authors a fixed amount every month. There is no upper limit to the income of the website, as long as the works are attractive and continue to attract readers like a magnet, sooner or later the income will exceed the expenditure, and the feedback mechanism for readers to discover good books and good authors will be formed. As long as good books and good authors are discovered, then in the future, IP development based on these promising good books and good authors will have a bright future! By the way, how many APP downloads have been made?
In this era, the number of downloads of mobile apps can better reflect the business situation than the traditional website IP and PV traffic.
"Hundreds of ......," said the uncivet with his head down.
"What about paid readers?" asked Lin Qi.
"Less than 100. Uncyclamen said.
"Although there are less than 100 paying readers now, we don't have to be discouraged, and the goal is 1 million paying readers!" Lin Qi said with a smile, "Moreover, I believe that this day will come sooner or later!"
Those top big websites have hundreds of millions of APP installations, but there are only 20 or 30 million monthly active users and millions of monthly active paying readers. With millions of monthly active VIP readers, it is possible to have an annual revenue of hundreds of millions or even 1 billion!
Although, Feiqi takes a magazine-type site-wide monthly subscription, so the same VIP readers may not contribute as much revenue as other websites.
"1 million VIP monthly readers, you dare to think ......" Yun Xianke complained, "We don't know if there are 100 monthly readers now, I'll check ......"
“99…… 100!" Yun Xianke opened the management background of the website, found the change in data, and said, "During the 1 yuan discount period, there are only 100 monthly readers! ”
Lin Qi nodded and said, "It's okay, launch the author...... Let the author use the online channel to create a topic and promote our website. 1 yuan a month to see the whole site, this is a gimmick! In fact, more than 100 serialized novels, as long as one is worth reading, it is enough to attract a large number of monthly readers! At present, there is that book, which has this kind of attraction?
"But there is a book - "Otaku are always crossed". Yun Xianke smiled, "At present, the website ranks third, but in fact, the monthly tickets of the first two books have the author's friendship canvassing in them. Those who hit the street and huddled together, put the two popular books on the first and second, deducting the author's account vote, "Otaku is always crossed" readers' vote is the first, and, the background data, readers chase it, is also the highest, the entire website has 200 IP visits per day, and 80% of them are for this book......"
"Okay, then keep creating a topic and hold this book. Lin Qi said, "It's okay to spend some money and invite Internet celebrities to publicize." ”
Lin Qi took a brief look at this book, and felt that it was indeed a little interesting, an otaku, so alive and well being crossed by historical celebrities such as Cao Xueqin, Lin Chong, Zhuge Liang, Artoria (what the hell), watching these traversers do all kinds of things with his body, the otaku's heart was broken......
Creativity is like that, it wouldn't have been too new a decade ago. The key is that the author is very aura, and the whole article is written very funny, purely a spiritual author.
Lin Qi said: "This author deserves to be cultivated...... Sign a long contract, increase the price, and temporarily 300 words per thousand. ”
At present, the authors of the whole site are ten yuan for 1,000 words, and those who hit the street will be stable, but this kind of excellent author will sooner or later have an unbalanced mentality and be poached by other websites at a high price.
In order to prevent problems before they happen, it is also necessary to increase the price appropriately for excellent authors.
"I thank you for selling cute cucumbers!" Yun Xianke knew that selling cute cucumbers was purely an accident, an underage student, who used the weekend vacation to write a serial for free in Tieba, and then, was discovered by Yun Xianke and fooled him to Feiqi.com.
It seems that the writing of the writing essay that sells cute cucumbers is not very good, but it is this "Otaku is Always Crossed" inspired and humorous and funny paragraphs, paragraph after paragraph, just like Guo Degang talking about cross talk. Moreover, the writing is also getting better and better, although it is only 50,000 or 60,000 words updated every month, but the viscosity of readers is very high.
It's also a shame that he started quickly, otherwise, selling cute cucumbers will be serialized for free in the post bar for a month, and I'm afraid it will be scrambling by various stations.