Chapter 71: The Library and Comics

"But only this book can't guarantee the stability and growth of performance!" Zhang Dahai said a little unconfidently, "The boss must also want to make the publishing business bigger and stronger when he wants to become the major shareholder of the publishing company, right?"

"Let's run a library!" Lin Qi said. Pen, fun, and www.biquge.info

"Library?" Zhang Dahai was puzzled.

"That is, we publish according to the genre, and we use professional editors for different types of books, no longer looking at the success or failure of one or two books, but focusing on the sales of the genre as a whole. A non-martial arts novel similar to "Breaking the Sky", whether it is Western sword and magic, I define it as fantasy. Of course, fantasy is not only this kind, as long as a fantasy world is fictionalized, the stories that happen in it are fantasy. As long as we let the author know that fantasy novels can be submitted to us, in the future, a steady stream of manuscripts will fill our editorial department, and editors who love fantasy novels will be specially invited to choose the best ones to publish, expand the genre library, and make a reputation, and there is no need to be too deliberate to have a steady stream of good works actively enter the library. ”

"There are also romance novels, Taiwan's Qiong Yao and the like are writing romances, this piece is also very marketable, we can build a romance library. ”

"Similar to the background of ancient mythology such as "Journey to the West" and "The Legend of Shushan", we can establish a library of Xianxia. ”

"The kind of sword and magic in the West, we can also build the Western Fantasy Library. ”

"Ghost stories and feng shui or something, you can build a library of horror and horror. ”

"Soccer, basketball, or other sports novels, build a sports library. ”

"Military, science fiction, history, martial arts...... can all set up a special library ......"

"All kinds of works, in addition to marking the name of our publishing house, should also be marked eye-catching--the fantasy library number of a certain work, the military library number of a certain number. Emphasis is placed on the library, so that readers who like military affairs at a certain stage can find similar books in the military library. After a while, if you like Xianxia again, you can look for the works of Xianxia Library. ”

"The bookstore channel has expanded, and our publishing house has no less than 200 self-operated bookstores in Hong Kong, with a total area of 50,000 square meters. In addition, in the future, our bookstore will gradually only operate its own stacks, and the shelves will all be classified according to the stacks. As long as readers like one of the works of a certain category in our library, they will know that it is the most correct choice to go to the similar bookshelf of our bookstore to choose books. ”

After hearing Lin Qi's suggestion, Zhang Dahai couldn't help but admire: "No wonder you are the boss, you do big business, the pattern is different!"

Before Zhang Dahai, he only thought about how to recruit a few good works, and he didn't have the thinking of this kind of layout at all. However, this method that Lin Qi came up with casually is better than Zhang Dahai's kind of hard work, and he doesn't know where to go.

"Of course, you can also take advantage of the copyright of novels to enter the comic industry......," Lin Qi pondered, "'Breaking the Sky' is very suitable for comic book adaptation! Hong Kong's comic publishing market far exceeds novels or other literary books." In addition to practical textbooks and reference books, the most widely circulated books in Hong Kong are comics. If you don't make comics, it's hard to dominate the Hong Kong publishing industry. ”

"Comic ......" Zhang Dahai's eyes lit up, of course he knew that the profits of comic publishing.

Although the market in Hong Kong is far inferior to that of Japan, it is proven by the market that manga is more profitable than novels.

In the 70s, "Bruce Lee", "Little Rascals" and other comics were priced relatively low at the beginning, selling only 1 cent and 2 cents per issue, even if each issue sold more than 230,000 copies, it was only a few thousand yuan, which was not a big business.

But Huang Yulang dared to boldly raise the price, "Little Rascal" was renamed "Dragon Tiger Gate", and the sales volume of each issue was not less than 50,000, but the price of a book was 2 cents, and the income of a period was only 10,000 yuan, which can only be said to be hard money.

However, Huang Yulang successively changed the comics in each issue from thick to thin, maintaining the original price, and the sales continued unabated. So, he boldly raised the price to 6 cents a piece, and set a 34-page color page rule. In the next few decades, Hong Kong comics will generally maintain the golden rule of color pages and more than 30 pages per issue.

At the same time, the price of Hong Kong Manga in the 70s was also very fast, and 6 cents had just risen for less than two years, and it had risen to 1 yuan. After that, the price increased to 2, 3, and 4...... 7 pieces!

The current 34-page new issue of "Dragon and Tiger Gate" is priced at 7 yuan, and this price is also the longest-standing price maintained by Hong Kong Man.

Until the 90s, Huang Yulang was imprisoned and came out, and after making a comeback, he announced that the price would increase to more than ten yuan.

The reason why Huang Yulang became the first multimillionaire in the Hong Kong comic industry, was worth more than one billion at his peak, and he had a bunch of cartoonists who earned millions a year. It's because of one trick - price increase!

It can be said that Hong Kong Mancheng is also raising prices, and the defeat is also because of price increases.

In the golden age of Hong Kong comics' development, through continuous price increases, a large number of cartoonists have made money, and they are no longer as precarious as in the 50s ~ 60s, and they are looked down upon by novelists in the same period.

Later, after Hong Kong Man went downhill, it continued to increase prices, which was the way to death, and the issuance of the entire market became less and less. At its peak, 100,000 and 200,000 copies were considered popular, and in the decay period, 20,000 copies per issue were already masterpieces!

Of course, Zhang Dahai wants the new start-up publishing company to enter the comics market, but the problem is ...... After all, you can't just find any cartoonist and you can become popular!

If the adaptation fails, not only will you lose a lot of money, but you will ...... will also lose the reputation of "Breaking the Sky".

"That's it!" Lin Qi thought for a while and said, "I'll go to a few friends to help me come up with the character design of the comics, and draw dozens of pages at the beginning, demonstrate the painting style and storyboard, and then, buy a comic publishing company......"

"Acquisition?" Zhang Dahai said, "comics are so profitable, who will transfer the publishing house?"

"Now that Huang Yulang is almost dominating the country, other comic magazines may not have a good time. For example, Shangguan Xiaobao...... His Flame Publishing House was full of talent, but unfortunately he was unlucky. Only "Bruce Lee" is a longevity work to make money. The newspapers and other comic strips it runs have been relatively unsuccessful. Lin Qi smiled and said, "In addition, the other shareholders of the Holy Flame Publishing House have put a lot of pressure on him, and Shangguan Xiaobao will have to leave in a bad mood sooner or later! Moreover, it is very likely that he will defect to his old rival Huang Yulang, and since then, Huang Yulang will completely dominate the Hong Kong comics market! Therefore, you can negotiate with Shangguan Xiaobao, since we are here to buy the Holy Flame Publishing House and let Shangguan Xiaobao call the shots, so he will not have to go to Huang Yulang's company to send someone to the fence." ”

"Okay, I'll try!" Zhang Dahai said magnificently, the current new entrepreneurial publishing house, the poor only have money left, and the cash reserves of the entire publishing house are more than 10 million.

And "Bruce Lee", the most profitable under the Holy Flame Publishing House, has long since lost its courage, selling only 20,000 or 30,000 copies per issue. Although "Bruce Lee" is still lucrative, it supports dozens of people in the publishing house, and if there is no accident, the bankruptcy of the Holy Flame Publishing House is imminent.

Of course, Lin Qi knew that the Holy Flame Publishing House was actually full of talents, Niu Lao and Ma Rong were there, and they couldn't run it, so they only blamed the two for not accumulating and giving full play to their skills.

At this time, as long as the Holy Flame Publishing House is co-opted, and the two of them sign a long-term contract of more than ten years, they will definitely be able to earn back with profits in the future.