After the employee welfare system of Xinai Industrial Group came to an end, Lin Qi's secretary Xiao Lei got an invitation letter from the Shenzhen Special Administrative Region government, telling Lin Qi that "Mr. Lin, starting from March 19, Shenzhen Special Economic Zone will hold the first China Consumer Electronics Exhibition, which is an invitation letter for the exhibition. In fact, I started to prepare two months ago, our company's exhibition area, has been almost done, this invitation, is specially invited to participate in the exhibition, I don't know, are you ready to participate?"

After Lin Qi looked at the invitation, he said, "Of course I want to take a look, I still have to give this face." ”

"The 1st China Consumer Electronics Exhibition". It is an activity that the Shenzhen government has been preparing for two years. The cost of the venue alone is not less than 1 billion yuan. Compared with the subsequent World Expo and the Olympic Games, it is naturally a small thing, but this capital expenditure is entirely due to the SEZ's own finances, which shows how much importance the SEZ attaches to it.

Although this exhibition is the first time, it has also received great attention from the state, not only inviting more than 300 domestic consumer electronics and semiconductor companies to participate in the exhibition, but also more than 50 overseas companies to participate in the exhibition.

Domestic enterprises are not mentioned for the time being, basically, the minimum threshold for international enterprises eligible to participate in the exhibition is also the top 500, or close to the world's top 500 enterprises, and still need to have a certain relationship with consumer electronics, semiconductor and other industries.

The entire exhibition site, with an area of more than 100,000 square meters, was prepared in a hurry, but the products on display were dazzling, no less than thousands.

The exhibition is divided into 7 days, three days is to provide product publicity exhibition, at the same time, unless the sample will not be sold, major companies will also prepare some exhibited products, early sales or concession sales.

In the next 4 days, the two days are the consumer electronics industry exchange forum, where representatives of exhibitors will exchange views and elaborate on their own views and concepts.

After that, it will be an order meeting for 2 days. Officially matched, exhibitors and channels can negotiate and submit order forms, and for their favorite products, they can carry out order-related cooperation on the spot. It can also be cooperation in patented technology, for example, the technology of a certain product on display, with a certain attractiveness and innovation, other interested enterprises, can inquire for a price, if they are willing to transfer technology or license technology, they can also sign an agreement.

……

After the exhibition began, Lin Qi was invited to participate in the exhibition.

I visited the exhibition for more than 3 hours, and basically looked at the booths of domestic and foreign manufacturers. In addition to the new entrepreneurial enterprises in China, there are also Changhong, TCL, Haier, Great Wall, Founder and other enterprises.

As for international manufacturers, many of them are compatible machine manufacturers, such as Dell, HP, Toshiba, Sony and other companies, due to insufficient preparation, they all use Pangu compatible machines to make up the number.

Of course,There are also some eye-catching products,For example,Konka Electronics exhibited65Inch home giant screen TV,It is relying on1080P HD,And,Through the Internet networking,You can use the browser and video player function,Attracted the attention of many audiences。

Of course, the price of this set of equipment is not cheap, and the sky-high price of 20,000 yuan makes many viewers only able to watch the excitement. However, some overseas manufacturers are more interested in such innovative products.

There were some foreign companies participating in the exhibition to discuss the issue of agent sales with Konka Electronics.

The products on display at Phoenix Games are also amazing, for example, the staff present are skilled in using the "Phoenix Meitu" software to make animations. It was shocking to find that this kind of software for making still pictures can even be used to make cartoons. Of course...... The first point is that the hardware configuration of the computer should be powerful, which is not possible with ordinary computers. Therefore, Phoenix Games is actually selling hardware.

Basically, exhibitors are doing their best to promote their products and attract the attention of passing visitors.

The most eye-catching thing is probably the booth of Linmeng Technology, although this booth is not something that ordinary consumers can understand, but it is a 0.5 micron lithography machine!

This kind of exhibit, the general audience may only have a certain sense of national pride because of the technical content.

However, more professional manufacturers are evaluating the various technical indicators of Linmeng Technology's lithography machines, and are considering whether to introduce such expensive equipment.

The most lucrative and highest value-added products are actually such high-end products.

If the sales volume is relatively small, the lithography machine manufacturer may not make money, because the research and development expenses are too expensive. However, if the number of sales is relatively large, after recovering the cost of research and development, this product can be called a windfall profit.

"This show is a bit like the CES show in the United States!" Lin Qi walked into the exhibition.

"Mr. Lin, it is to refer to the CES exhibition in the United States, and prepare for China's own CES!" The person in charge of the exhibition site explained to Lin Qi with a smile, "Although our country has the Canton Fair, the Canton Fair does not simply exhibit consumer products and electronic products. At present, Shenzhen is second only to Silicon Valley in the United States in terms of consumer electronics and technology industry. Increase the international exchange of the electronics industry and promote import and export and international influence. Although your new venture electronics group is very strong, if you hold it, it may not achieve this effect. ”

Lin Qi said with a smile: "That's right, if we hold it, it will lose its neutrality, and it will be more biased towards the new entrepreneurship department, and in the long run, other exhibitors will lose their motivation and interest." It is indeed more suitable for the Shenzhen Special Economic Zone to prepare for this kind of exhibition. ”

Historically, there has been no such exhibition in Shenzhen, but with the development of Shenzhen's economy and industry, which is obviously faster than in history, the ideas and goals of the SAR government have naturally been greatly improved.

It is also a normal measure to hold an exhibition similar to the CEA in the United States to expand Shenzhen's international influence in the consumer electronics industry.

Although it is very expensive to prepare for the exhibition, it is impossible to recover the booth fees paid by exhibitors. But...... In the long run, it will bring more opportunities than ordinary investment promotion.

For example, Guangzhou has held the Canton Fair for decades, and under the role of the Canton Fair, Guangzhou does not need to be too deliberate to attract investment, so it can attract a large number of domestic and international manufacturers to invest in Guangzhou.

If it is according to normal development, Shenzhen will have to wait at least more than ten years if it wants to compare with Guangzhou. However, after the development speed of Shenzhen has greatly exceeded expectations, the economic scale has even surpassed that of Guangzhou. Even, even catching up with Hong Kong is no longer an unrealistic pipe dream, but a goal that is really possible to achieve.

It is precisely for this reason that Shenzhen frequently launches more long-term layouts, such as the "First China Consumer Electronics Exhibition", which is based on the long-term. Trying to build a Canton Fair for the electronics industry, the number of exhibitors and the types of products are not as good as the Canton Fair. However, the average technical content of the products and the average size and influence of the exhibitors should exceed those of the Canton Fair.

The Canton Fair, every year, not only has a large number of the world's top enterprises participate in the exhibition, at the same time, more exhibitors, in fact, the scale is not very large, the products are not particularly technical, more is trying to exhibit some special products, or cost-effective products, so as to attract overseas orders.

The current consumer electronics exhibition is more of a relatively high-end manufacturing and innovative product exhibition. Even the simplest traditional products on display are TVs, VCDs, and the like. Products with higher technology content even include Pangu computers, Luban 2 generation CPUs, and even 0.5 micron lithography machines that make CPUs......