As a subsidiary that has been operating independently for many years, Phoenix Games Co., Ltd. is already a giant with assets of more than 20 billion Hong Kong dollars and a net profit of more than 2.5 billion Hong Kong dollars.

Compared with other businesses of the group company, the development of Phoenix Games has been quite slow. However, for now, the subsidiary of the new entrepreneurship department is still a golden signboard.

Therefore, Phoenix Games Co., Ltd. put forward a listing plan three years ago. It has gained the attention of a large number of investors and financial institutions. For several years in a row, Phoenix Games has been continuously promoting the process of going public.

And in 93, Zhao Ruofei, CEO of Phoenix Games, announced: "Soon we will be a listed company, the stock exchange market, see you and leave!"

This news was released in a month, and at the time of the release of this news, the listing of Phoenix Games had actually entered the countdown stage.

In February 93, Hong Kong's stock market had a strong bull market atmosphere, and it was a good day to list and issue shares.

On February 16, Lin Qi and a group of Xinchuang Electronics Group held a press conference in the headquarters building of Phoenix Games, announcing that they had approved the listing plan of Phoenix Games on behalf of the controlling shareholder.

After that, the Hong Kong Stock Exchange also announced the date of listing, which will be listed and traded on February 22, and investors may submit the results of the subscription before the market closes on February 18. On February 19, the subscription results were announced.

On February 22, investors who subscribed were able to openly trade their shares in the market.

At present, after the underwriter's inquiry, the issue price is proposed to be HK$40 per share, and the new shares issued by the IPO are as high as 250 million shares. In other words, this is a record HK$10 billion IPO financing plan in the Hong Kong market. Even in the global market, this is a very large IPO fundraising!

In addition, the original shares of Phoenix Games before the listing had 1 billion shares, which means that after the IPO issued 250 million additional shares, the initial market value of Phoenix Games was as high as 50 billion Hong Kong dollars, second only to HSBC, Standard Chartered, Hang Seng three banks, and Aika New Energy, a high-tech company. Immediately after listing, it became the fifth largest company in terms of market capitalization among the companies listed on the Hong Kong Stock Exchange.

The new venture electronics group holds 700 million original shares, and after listing, this asset will also become a tradable stock of 35 billion Hong Kong dollars.

Therefore, both Phoenix Games and New Venture Electronics Group attach great importance to this listing plan.

On February 22, not only does the date of the Gregorian calendar look different, but the lunar calendar is also the traditional Chinese dragon raising its head. According to the superstition in Hong Kong, the dragon and phoenix are auspicious, and Phoenix Games Company chose to list on this day, which should be an auspicious day.

Although Lin Qi doesn't believe in these feng shui superstitions, he can't stand the superstition of Hong Kong. In order to make investors feel more at ease, they are deliberately catered to.

It is currently a bull market, so although the issuance scale of the 10 billion yuan IPO is very large, it has received more than 37 billion Hong Kong dollars in subscription.

Therefore, the distribution is still relatively smooth.

By February 22, the Hong Kong Stock Exchange, Lin Qi, Zhao Ruofei and others participated in the celebration of the listing.

Lin Qi said in his listing message: "Phoenix Games, in the past arcade era, became the most successful arcade game company in that era. In the future, Phoenix Games will continue to be a great video game company. As a major shareholder, we wish the company to continue to spread its wings, create more benefits for shareholders, and bring more excellent products to the world!"

Zhao Ruofei also said: "The listing of Phoenix Games is not the end of our team, but a new starting point for our team. At present, the arcade market can still bring a steady stream of profits, with an annual profit of more than 2.5 billion yuan! We will use these profits and the incremental funds obtained from the IPO to invest in markets with more growth potential. For example, the stand-alone computer games of the Pangu platform, as well as Internet games...... Even, we will create a high-end Pangu compatible machine for hardcore players...... We will develop software, all kinds of graphics and image-related software, we are actually quite deep technical background!"

With some momentum, on February 22, shortly after the opening of the Stock Exchange market, the opening price of Phoenix Games, which was HK$40 per share, was as high as HK$48, and then, within a few minutes, it exceeded HK$50, HK$60 and HK$70...... By the end of the afternoon, the closing price of the first day was as high as HK$102.

Phoenix Games, once with a market value of more than 120 billion Hong Kong dollars, jumped to the third place in the market value of the Hong Kong Stock Exchange!

Of course, the stock price fell back the next day!

But basically, due to the bull market atmosphere, investors have more optimistic expectations for Phoenix Games, resulting in the stock price stabilizing at more than HK$100 billion.

In order to continue to support the stock price, Phoenix Games announced the release of a "Phoenix Meitu" software on February 25, expanding its business scale from the traditional arcade game field to a broader software market.

Zhao Ruofei introduced at the press conference: "Phoenix Meitu software is a product that we have been developing and investing in for many years, and this graphics software has a large number of plug-ins, which can make various retouches and changes to the picture. You can beautify your photos, black and white or color photos, as long as they are converted to digital formats on the computer, then ordinary people can also do professional photo beautification and modification...... Movie posters, flyers, etc., can also be designed and produced with this software, which is richer in functions and better in effect than ordinary PPT or documents. It also supports the drawing function, so users can create if they have a professional pen tablet. This software, with its large number of functional plug-ins, is a huge help for drawing, and it is even more powerful than drawing on paper for some complex graphics tasks, such as repeated revisions, a lot of manuscript paper and changes...... Its function is subversive, the operation interface is also simple and easy to use, in the similar software on the market, there is no one more suitable for ordinary people to use, and it is easier to get started and master the software!"

"At present, the price of "Phoenix Meitu" is HK$168 a set, which is the price of the CD-ROM version. In addition, there is also an online download version, which provides a 1-month free trial, and it will still be HK$168 after expiration, so that you can continue to use it. ”

Basically, Phoenix Meitu is a software that focuses on image processing, but it can also be used for image creation. In later generations, the most well-known of this kind of software is "Photoshop", a set of "Photoshop" genuine software, which costs about 5,000 yuan. In the early days, the "PS" software was basically pirated with cracks in China, and due to the impact of piracy on the market, China's own image processing software, there is no room for survival at all, even if it is sold very cheaply, but users still use pirated "PS" software.

After that, the "PS" software has changed the usage habits of many industries in China, and a strong legal team has begun to settle in. Constantly use the backdoor to detect the piracy of the software installed by the user, and once it is found that some users are working with pirated software, they immediately start to send a warning letter, and if they do not buy the genuine version, they will be sued immediately.

Who uses piracy and who uses genuine, these software companies can see clearly, because the software itself has a backdoor. In the Internet era, software companies can easily know whether the user's software is genuine.

In the past, these large overseas companies did not protect copyrights, mainly to cultivate user habits and kill China's original and genuine software companies. After China did not have its own company to release related products, it quickly began to close the network, relying on the company's back door to spy on the identity and location of users, and then the legal team went to subpoena one by one. Businesses or people in related industries who use these software to work will not be spared.

So...... Image processing software similar to Photoshop is definitely marketable. It's just that Phoenix Games doesn't plan to sell it so expensive, and the price of 168 Hong Kong dollars should be a very conscientious price compared to this kind of software widely used in advertising, printing, art and other industries. Under normal circumstances, international software companies sell this kind of software for at least a few thousand dollars.

In terms of functions, the "Phoenix Meitu" software is much more mature and advanced than the current "Photoshop". After all, Lin Qi and Meng Xin are husband and wife, and they have a lot of future technologies to learn from. It can allow its companies to come up with more advanced products. The hardware aspect is still relatively difficult, and the software aspect is actually easier to achieve as long as the hardware system can support it. In later generations, many software were not made by domestic programmers, but there was no market for them and no profit prospects. Software with profitable prospects will be swarmed immediately!

The reason why there is no market and no profit prospects is because the market has been occupied by a small number of companies. These companies have years of experience, and users are already familiar with and accustomed to the products of those companies. If you make a new one, it may not be more advanced, but you still need to learn again, and even, it will bring some new troubles in the process of use, and it will take longer to run in and adapt, so how many will pay that kind of energy and cost to use as a test product for a new product?

And now, software like Photoshop is not a monopolist in the market. Therefore, "Phoenix Meitu" has a huge opportunity, and the low price will occupy the market first. In the future, after users get used to this kind of software, it is not impossible for the subsequent version to want to increase the price. After all, if a large number of users have become accustomed to a tool, most of them will continue to use it in the future. If the user uses this kind of tool and software, and the monthly salary is tens of thousands, then a few hundred yuan should be willing to spend.

You must know that the later generations of "Photoshop" used the legal team to force users to use genuine means, and users also changed to genuine ones one after another. Because, those who use these professional software are used for long-term work, and the cost is actually acceptable for long-term use. Therefore, even those overseas professional software vendors began to use strong coercion to deal with users, and users did not angrily say that they did not want to, because ...... I am used to it, even if the domestic software of the same kind is free, users are not willing to use it, and continue to pay for professional software that has developed a habit of use for many years, which is the choice of most users. （）