Chapter 0152: A Secret Merger
Tianli company is a computer software development high-tech enterprise directly under the Ministry of Electronics, they have been tracking mPeg decompression technology since 1993, when Wanyan company launched the first generation of VCD disk players, Tianli realized that this is a potentially huge market.
In order to occupy a place in the national VCD market, there were three options in front of Tianli Company at that time, the first is to rely on the technical strength of Tianli Company to break through the core technology of VCD, produce VCD disc players, catch up, and compete with Wanyan. The second is to wait and see the development of the situation, and wait for Wanyan to open the market, and then take advantage of the situation. The third is to develop the decoding board, the main component of VCDD disc player.
In the face of these three choices, Tianli company further analyzed the market situation and the company's advantages and disadvantages, and believed that in the next two years, many manufacturers will flock to enter the VCD assembly machine market, and the competition between manufacturers will be very fierce.
Secondly, Tianli company has been engaged in computer software development in the past, has strong technical force, and since 1994 has been tracking mPeg decompression technology, and the main component of VCD is the decoder board, the domestic VCD disc machine manufacturers mainly rely on foreign imports of decoder boards, the domestic market is blank, there is an obvious vacancy.
In addition, the decoder board can be widely used in three fields: computers, VCD disk players and VCD disk players modified from CD players, and the market demand is very large.
Another very real problem is that Tianli Company has never had the experience and strength to make household appliances.
Through the analysis of the above situation, Tianli company decided to give full play to the company's technical advantages, develop strengths and avoid weaknesses, do not produce VCD disk players, but choose to quickly break through the core technology of VCD, research, development and production of VCD disk machine main components of the decoding board, as the goal, to seize and fill the gap in the domestic market.
After painstaking planning, Tianli successfully developed the VCD decoder board at the end of July 1994, and home computer users and CD players who modified VCD became the main users of the "Tianli" decoder board. Tianli company not only has a lot of money, but also makes the decoder technology perfect.
When the VCD market was fully launched, Tianli Company has been able to produce a series of decoder boards, and the first to pass the Ministry of Electronics appraisal. In this way, the three markets of Tianli decoder pedal computer, CD player modification and VCD exceeded 150 million yuan in 1995, becoming the first profitable enterprise in China to set foot in the VCD field, and occupying 40% of the domestic decoder board market.
Tianli Company has not only become the first major producer of decoder boards, but more importantly, it has become the most mature enterprise that has mastered the core technology of VCD.
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One day in July, Manager Cheng of Tianli Company suddenly received a call from the department and asked him to come over.
Manager Cheng felt a little surprised, his company said that it was not big, it was not small, but he rarely dealt with the leaders of the department, and he didn't know what was going on today, and the ministry would ask him to report directly to the minister, which was really strange.
However, he was not allowed to think too much, after all, it was the direct leader who spoke, so he simply cleaned up and rushed to the ministry, and when he was led to Minister Li's office by the people at the reception, he found that a young man with extraordinary bearing was sitting at Minister Li and talking.
Manager Cheng felt a little disappointed, it turned out that he was not alone!
However, when Minister Li saw Manager Cheng, he greeted with a smile: "Xiao Cheng, come, let me introduce you, this is the boss of Fairy Electronics, Mr. Zeng Wei." ”
Manager Cheng was taken aback, the current overlord of VCD manufacturers, as Manager Cheng, who is preparing to enter the production of VCD machines, naturally knows, but he never thought that the boss of Fairy Electronics is such a young student like a young youth.
Of course, Manager Cheng will not doubt Minister Li's words, he will not just pull someone over to make this kind of joke with him, the minister is also a day to take care of everything, when will there be this kind of Yaxing?
So he stepped forward to shake hands with Zeng Wei very enthusiastically and said, "Hello Mr. Zeng, I have really admired the name for a long time." ”
It's true that he has admired the name for a long time, but it is the name of Fairy Electronics, not the name of Zeng Wei.
After Minister Li sat the two down, he said to Manager Cheng: "Mr. Zeng came over this time, I will talk to you about some things, and I will play a matchmaking role." ”
Although Manager Cheng already knew Zeng Wei's general intention, he still pretended not to know and asked, "What is the matter with Mr. Zeng looking for me?"
Zeng Wei didn't plan to go around in circles with Manager Cheng, and said straight to the point: "I don't have anything else here, just for the decoding board of Cheng's head office!"
Manager Cheng was shocked in his heart, and he guessed correctly. But Manager Cheng didn't want to give in, because he already had a plan to let Tianli Company enter the production of VCD disc players.
Before making this plan, industry insiders advised the process manager that it was too late to produce the whole machine. Manager Cheng thinks that "Changhong" when the color TV was launched,The introduction of the production line is the last one in China,But later it actually became the king of color TV,The key lies in whether there is a clear long-term development strategy,And surprising winning tactics。
Manager Cheng said that there is no order in the market, and the key to competing for the market is timing and strength.
After Minister Li sat the two down, he said to Manager Cheng: "Mr. Zeng came over this time, I will talk to you about some things, and I will play a matchmaking role." ”
Although Manager Cheng already knew Zeng Wei's general intention, he still pretended not to know and asked, "What is the matter with Mr. Zeng looking for me?"
Zeng Wei didn't plan to go around in circles with Manager Cheng, and said straight to the point: "I don't have anything else here, just for the decoding board of Cheng's head office!"
Manager Cheng was shocked in his heart, and he guessed correctly. But Manager Cheng didn't want to give in, because he already had a plan to let Tianli Company enter the production of VCD disc players.
Before making this plan, industry insiders advised the process manager that it was too late to produce the whole machine. Manager Cheng thinks that "Changhong" when the color TV was launched,The introduction of the production line is the last one in China,But later it actually became the king of color TV,The key lies in whether there is a clear long-term development strategy,And surprising winning tactics。
Manager Cheng said that there is no order in the market, and the key to competing for the market is timing and strength.
So Manager Cheng said with a wry smile: "Zeng is such a big company, why compete with a small company like us? You are doing big projects, it doesn't matter if there is more or less, our company can count on this little thing to eat!"
When Minister Li heard this, he also said to Zeng Wei: "Mr. Zeng, you have to leave some leeway for our subordinate companies, right? A large number of people have to live with their families and mouths......