Jiang Jun couldn't sit still, and couldn't wait to discuss the matter of starting a business with Liu Yiren.

Although Liu Yiren didn't go to class, she looked at Jiang Jun's lecture notes every day, she knew that Jiang Jun was a person who didn't admit defeat, and he would have to start a business sooner or later, and this time, Liu Yiren decided to start a business with Jiang Jun to help Jiang Jun realize his dream.

Liu Yiren said: "Entrepreneurs should do projects that they are familiar with and are interested in, and the only projects that we are familiar with and interested in are art training, and we use our brains more on this." ”

Jiang Jun very much agreed with Liu Yiren's opinion: "Then how about we run an art training institution?"

Liu Yiren said: "Okay, then you make a business plan for an art training institution, ask Mr. Wang for advice, and we will start to prepare and strive to start recruiting students before the summer vacation." ”

Jiang Jun encountered a problem when making a business plan, that is, the scale of the training institution, whether to run a training course or a training school. Both of them graduated from art majors, if they hold training courses, with the energy and professional knowledge of the two of them, there is no problem at all to open three or four courses, so it is more stable, there is no risk, but if you want to develop and grow, it is not easy to become a large-scale enterprise.

Jiang Jun's purpose in starting a business is not to support his family, he wants to become bigger and stronger, and build an art education institution similar to Qingyuan Art School. However, there are too many problems involved in going big, such as venues, funds, teaching staff, management personnel, and students, etc., all of which must be solved. On the issue of being small and big, Jiang Jun was undecided, and said to Liu Yiren: "Yiren, I haven't thought about how large a training institution to do for two days. ”

The Lyuians asked: "What do you mean by scale?"

Jiang Jun said: "I think there are three sets of plans for the scale of this training institution: one is to open an art training class for the two of us as teachers, you teach dance and piano, and I teach vocal music and violin and other musical instruments, so that each class can accept ten or twenty students; second, we hire some teachers and open more courses, so that we can run a small art training institution; and third, we can run an art school, just like our Qingyuan Art School. ”

Liu Yiren thought for a while and said: "Judging from our actual situation at present, the first and second sets of plans can be considered, and I think the matter of running a school should be put aside and can be used as the future development direction." ”

With the strength of the Liuyi people, there is no difficulty in realizing the first and second plans, really running a school, with a few million in her hands is definitely not enough, then you have to borrow money or take out a loan to run a school, the way to take a step back is partnership financing, there is nothing at present, partnership financing is not an easy task, the key problem is that the project is so big at once, in case it is not successful, the consequences are unimaginable. The Lyui did not want to take this risk.

Since Liu Yiren made a decision, Jiang Jun had nothing to say, and made a business plan according to the second set of plans. After the plan was ready, Jiang Jun took it to Wang Shanshi for advice.

Wang Shanshi read Jiang Jun's business plan and put forward three views:

First, the target customer positioning of this entrepreneurial project is not clear, whether the training institution is aimed at the cultivation of children's artistic quality, or to help college entrance examination candidates pass the art exam, which are two completely different types of customer groups;

The second is the core competitiveness of the enterprise, now Qingyuan art training institutions have more than a dozen, what is the unique place of the training institution you founded to participate in the market competition, in other words, what is the selling point of your customers to attract customers?

Third, the development direction of the enterprise is not clear, and the business plan does not formulate the development plan of the enterprise.

Wang Shanshi said, of course, you just want to be a small boss to support your family, and you can do it for the time being without considering the development plan of the enterprise.

Jiang Jun also considered Wang Shanshi's three opinions, but they were relatively vague. As far as the target customers are concerned, he originally wanted to accept whatever kind of students he wanted, and recruited them first. As for the core competitiveness, Jiang Jun believes that he and Liu Yiren are both art graduates and have worked as teachers, which is what makes them superior to other training institutions. As for the development of the enterprise, he thought that he would definitely set up an art school in the end, so he could only go to what mountain to sing and what songs, and talk about it later according to the situation.

Wang Shanshi disagreed with Jiang Jun's view, saying that since you want to start a business, you must act according to the laws of entrepreneurship, and you can't be vague about everything, which is very dangerous for entrepreneurship. He asked Jiang Jun to go back and improve the business plan.

After returning home, Jiang Jun told Liu Yiren Wang Shanshi's opinion.

Target customers, core competitiveness, and enterprise development planning? Liu Yiren firmly remembered these three words, took Jiang Jun's lecture notes, analyzed these problems one by one against the content of Wang Shanshi's lectures, and gradually seemed to understand the truth.

Liu Yiren said: "After Mr. Wang's reminder, I think that the target customers, core competitiveness, and enterprise development planning are very closely related, which has a great effect on entrepreneurship, and we should really figure out these problems." ”

Jiang Jun thought about it for a long time but didn't come up with any results, and after listening to Liu Yiren's words, he became interested, and hurriedly said, "Yiren, tell me your opinion." ”

Liu Yiren analyzed: "Let's look at the target customers first, there are two types of people in art training, one is from primary school art children, the other is to participate in the college entrance examination emergency training art students, these two aspects of students are completely different two customer groups, learning content and learning purposes have obvious differences, so the training methods and means are very different, we use to attract them, that is, the core competitiveness is different." For children's art training, pay attention to the basic skills of practice, which requires step-by-step practice, and finally help them get the examination certificate; and for the students who take the college entrance examination art examination, it is a kind of fast-food style quick practice, teach them some skills, can pass the art examination, get the art examination certificate, as for the basic skills can not be solved in three or five months, for the college entrance examination candidates, our core competitiveness is how to let them get the art examination certificate in a short time. The group of students participating in the training can be determined, so that we can know the needs of customers, determine our core competitiveness, formulate the development direction of the enterprise, and make an inappropriate analogy, art training institutions are all making clothes, there is a difference between men's and women's clothing, men's clothing and women's clothing, there is a difference between children's clothing and adult clothing, and children's clothing and adult clothing There are different differences between seasons, styles, grades and so on. Mr. Wang's customer group positioning is to make it clear to us what kind of business our art training institutions do, this business must be based on our strengths, that is, core competitiveness, and set the target customers and core competitiveness, so that we can consider how to develop the enterprise and develop it in several stages. ”

Jiang Jun nodded again and again when he heard this, and said: "That's the truth, wife, I should have asked you to participate in the SYB training two days ago, you are deeper and more thorough than I thought." ”

Liu Yiren smiled: "It's your notes that are good, how can I understand these things if I don't read your notes?"

"What kind of training do you think we do?" Jiang Jun asked for Liu Yiren's opinion.

"You are an entrepreneur, you must use your brain to think first when you encounter a problem, don't ask others what they think at every turn, can what others think represent your ideas?" She already had her own idea of the customer group she was training, and she wanted to see if Jiang Jun was in line with her own ideas.

Jiang Jun said: "Through your analysis just now, I think we still do children's art training. ”

Jiang Jun's thoughts are the same as Liu Yiren's, and she wants to find out why Jiang Jun made such a choice: "Why did you choose to do children's art training? Now when many students reach the second year of high school, they see that their cultural grades are not good, so they choose to take the art exam, and the market for art training in the college entrance examination is very large." ”

Jiang Jun said: "First, we Qingyuan except for Qingyuan Middle School does not engage in art classes, other middle schools have college entrance examination art training classes, we have not engaged in art examination training, and we cannot compete with others; second, we all learn art, know that art is cultivated from an early age, and now parents attach great importance to their children's art education, this piece is done well, the market is bigger, and the development prospects are broader. ”

Liu Yiren nodded and said: "What you said is right, I think there is another important place, I don't know if you have thought about it, if you want to expand our training, we must now lay a good foundation for the establishment of an art school in the future, and when the time comes, we will carry out systematic art education for children, and if he wants to become a professional literary and art worker, he can also take the college entrance examination." ”

"Yes, yes, yes, or your wife, you have a vision. Jiang Jun sincerely praised the people of Liuyi.

Liu Yiren smiled: "Don't patronize and praise me, I have to be honest with you, since you want to start a business, I will definitely fully support you, until I am a supporter and advocate of your business, but I hope you have to think more about everything, I saw a book two days ago that you can easily think of two answers to a question, it must have a third and fourth answer, and even a better fifth answer." ”

Jiang Jun said: "I'm used to being casual, I don't like to use my brains more since I was a child, wife, you can remind me more, where I don't do well, even if you criticize and correct, I won't have any opinions." ”

"Okay, you just don't bother it. According to the content of our discussion, you can improve the business plan, and then ask Mr. Wang to give further advice. Liuyi asked.

Jiang Jun adjusted and revised the business plan, and asked Wang Shanshi to review it later. Wang Shanshi read it and said that this draft has made a big improvement over the previous draft, but he still feels that something is missing, you let me study it carefully, and give you advice in two days.

After Wang Shanshi returned home, he analyzed and studied Jiang Jun's business plan, and suddenly thought of a person named Niu Yun who had set up an online shopping mall on the Internet, called Taobao Things, where many stores and factories opened their goods on Taobao Things, and many customers shopped online.

Wang Shanshi thinks that it is now said that the Internet is the future development trend, if Jiang Jun moves art training to the Internet at the same time as the art training physical store, what will be the situation of carrying out art training through the Internet? Can art training be carried out at the same time, and at the same time sell musical instruments in physical stores and on the Internet?

This is a business idea, and it is not clear how to operate Wang Shanshi, he told Jiang Jun his idea.