It's two words, but it's much more than two!

First of all, I have to complain about my bitterness, mentioning how difficult it was before Meituan launched the market, and how much manpower and material resources it spent. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

After saying this, just when everyone pouted, thinking that Gu Heng was going to take the opportunity to talk about money, his tone changed abruptly, talking about the great success of Meituan.com and the actual benefits it brought to the hotels around Xiangda.

Then, rows and rows of data are reported!

When they heard that the Huxiang Hotel, which is ranked in the most conspicuous position on Meituan.com, had more than 50,000 group purchase sales in just half a month, some people present were stunned and couldn't sit still.

are all peers, how much pure profit is in the sales of 50,000 yuan, they are like a mirror in their hearts, but after calculating it, they can't be calm, it is a number that is enough to make them red-eyed to madness.

"Boss Gu, I'm willing to pay 3,000 a month for promotion, as long as I move my hotel to the most conspicuous position on Meituan.com. ”

"I'm out of three thousand five!"

"I can give four thousand!"

For a while, it was like an auction in the classroom, and the price was rising step by step, which was very intense.

I really can't calm down, if I get the best recommended position, I can increase my turnover by nearly 100,000 yuan a month, even if it is because of the discount of group buying, there is less profit, but it is also a number that makes them excited.

In the blink of an eye, the asking price was pushed to a sky-high price of 7,000.

Seven thousand per month, except for the special period of winter and summer vacations, at least more than sixty thousand a year, this price made Jiang Cheng, who came with Gu Heng, stunned, and his heart was greatly shaken.

He thought that Meituan would have a rich scene after it became popular, because Gu Heng had described it to him, but he never expected that it would be so rich.

Keep in mind that this is just the price at which a recommended position is sold.

According to the recommended position on the homepage currently designed by Meituan, there are four key recommendations that can be directly browsed by users as soon as they open the webpage, and there are eight that are slightly worse but have enough weight.

If all these 12 recommended positions are sold, how much money can I have in a month?

I think he used to spend ten days and half a month writing a program for others, and the better ones could earn a few thousand, and if he ran into a door, he had to ink for half a day, and this kind of private work was not often accepted.

Compare Gu Heng again, casually develop a project to test the waters, you can earn tens of thousands of dollars a month, and you still collect money lying down, which is simply more popular than people.

"Brothers, don't worry, listen to me!"

Hearing the quotations that refreshed his expectations one by one, Gu Heng still had a smile on his face, but his fists were constantly clenched and released, and if he looked closely, it was not difficult to find that his palms were already sweating.

Not nervous, but excited and happy!

It is true that the Hengchuang network management software launched at that time also brought him a lot of benefits, but it can't be called a career, just a tool to earn some capital.

But the campus Meituan network is different, it belongs to a real business, even if it is just a water testing project in the early stage, Gu Heng's investment and attention to it is by no means comparable to Hengchuang network management software.

Now, seeing the success of his career, Gu Heng, who has not completely departed from the attribute of "no talent and no wealth" in his previous life, is greatly encouraged and a little excited.

Seven thousand a month, this offer is almost sky-high for a hotel near a school.

Gu Heng had to admit that he was tempted, but he forced this emotion down.

He can't collect this money, or more precisely, he can't collect it like this.

Bidding to rank recommended positions can maximize benefits in the short term, but it is not conducive to the long-term development of Meituan.

For a very simple example, if a restaurant that gets the best recommended position at a high price, if the food taste is average and the service is average, and most of the student users give average or even poor evaluations, but because they paid money to the website, they are hung in the most conspicuous recommended position for a long time, what will the user think?

User first, this is the inevitable trend of the future development of the Internet industry!

If you can catch the user, you can have the right to speak, and you can generate a steady stream of benefits, if you offend the user because of the considerable profits in front of you, it is undoubtedly a very short-sighted behavior.

Suppressing the restlessness in his heart, Gu Heng interrupted the people who were still planning to continue to soar the price, and said: "Here, I must state that Meituan does not accept the way of bidding and recommendation, to put it bluntly, it is not possible for anyone with the highest bid to rank the information of which hotel to the top." ”

As soon as these words came out, the people who were still gearing up on their front feet were directly dumbfounded, and they didn't accept the money when they sent it to the door, is there really such a fool?

Can Gu Heng be stupid?

The restaurant owners here all shook their heads in their hearts, if that kid was stupid, there would be few smart people in the world. first fooled them and said that they would help with publicity and promotion for free, but before it was a month, what kind of operation and promotion expenses were made, and they had to accept it, such a role, can they be fools?

But now that they have started to quote directly, they are almost shirtless, but this kid doesn't accept it, what kind of medicine is sold in the gourd?

Everyone was a little confused, and couldn't help but think, could this kid be greedy and not greedy, and think that the price quoted just now was too low, right?

"A thousand!"

Gu Heng didn't plan to explain more to this group of laymen, but directly raised a finger and said, "Each hotel only charges a thousand operation promotion fees every month. ”

"What?"

Someone thought they had misheard and exclaimed.

"Brother Gu, are you sure you didn't report the wrong number!"

"Boss Gu, you shouldn't be playing false, can a thousand yuan a month make my hotel show its face on that website?"

Everyone reacted, suspicious, and couldn't believe it, thinking that Gu Heng was playing some tricks again, digging a pit for them to jump.

If it weren't for fraud, how could it be possible to only charge so little? 1,000 a month, how much is the more than 30 restaurants near Hunan University in a month?

Just now, someone has already opened a high price of 7,000 a month, and it is not more than collecting money to get together seven or eight and give them the best recommended position?

Is 1,000 a month really a lot?

Gu Heng dared to pack tickets, if he didn't publish the data source, and guide them to do what they wanted to recommend in the bidding through the intuitive high turnover, these people would definitely shout one by one how to collect so much.

In fact, his original psychological expectation was only 800, and if it weren't for their rich quotations, which made him re-evaluate the hotel's net profit, he would not have sat on the ground.

Of course, this kind of words that are easy to be beaten by others cannot be spoken, and can only be secretly entertained in the heart.

"You heard it right, each hotel only charges 1,000 a month for operation and promotion, and they all have the opportunity to take turns to show their faces in the most prominent position on Meituan. But ......"

Gu Heng first gave everyone a dose of centering injection, but one but, it hung everyone's hearts again.

However, after a period of time, Meituan will launch a star-rated ranking list, with the highest being five stars and the lowest being one star, which will be evaluated and scored by group buying users after consumption. In other words, hotels with high scores will have more chances to be recommended in the future, and hotels with scores lower than a certain number will not have recommended places in the future, and of course, I will not charge any more for that hotel. ”

You score low, you don't take any money, you're so capricious!

But these willful words, listening to the ears of the hotel owners, made them uneasy.

Rating, what the hell is this?

If your own store is rated low by those tricky students, won't its reputation be so bad that the whole school will be notched, and you will still be able to do business in the future?

In this way, wouldn't it be equivalent to being directly choked by Gu Heng's kid's broken website?

But is there any way to break the game?

No, at least for these restaurant owners who don't understand the concept of the Internet, they can't break the game, so they can only be slaughtered!

This is the cruelty of the Internet industry, at the downstream level, will always be choked by the upstream level of the platform, especially the downstream industry that is extremely dependent on the platform, without the promotion and publicity of the platform, there is only a dead end.

It stands to reason that the hotel industry does not have this attribute, but its consumer group is students, and students have become dependent on Meituan's group buying model, so it is equivalent to indirectly being determined by Meituan's business.

But what did Meituan pay?

It only pays for the operation and maintenance of the platform, and it is limited by some factors in today's era, which requires manual transfer of the information and content of group buying users to a hotel.

It is also because of the huge lethality of the platform that Gu Hengcai has never considered investing a small amount of money in industries such as Internet cafes that seem to be very profitable.

Because he knows that the big platform is the most lethal weapon and the most profitable industry in the Internet industry that is about to flourish.

More than ten years later, Taobao, which has a market value of more than one trillion yuan, is the same, and so are many Internet companies such as Tencent!