The popularity of campus Meituan came too quickly, so fast that it was a bit unexpected by Gu Heng, but if you think about it carefully, everything is reasonable. Pen, fun, pavilion www. biquge。 info

To sum up, it is a good cut into the market demand, and if there is demand, there will naturally be a market.

After all, the group it is aimed at is a group of college students who do not have a lot of money in their pockets, but can quickly accept new things, and a group buying platform that can save them money and is not complicated to operate has the soil for survival.

At the same time, the student body is densely distributed, and once the situation is opened, it becomes natural to quickly open the situation under the word-of-mouth effect.

After all, where to eat is not to eat? If you don't choose a cheap group purchase price, you will pay more if you are stupid.

Recently, after a few classes in the Department of Economics and Management, Gu Heng knew that he should analyze and consider the problem from the perspective of supply and demand, and after thinking about it, he had more expectations for Meituan, and felt that it still had more potential to be tapped.

In the past, Meituan's main promotion was a group purchase of birthday dinners, mainly in the evening, and the positioning price was more than 100 people.

But the restaurant also has a lot of free time during the day, and it's not just a box business, the dining table in the hall for three or four people to sit can't be left empty, right?

Thinking of these markets that still need to be deeply explored, Gu Heng did not immediately reply to the payment promotion requirements of several hotel owners who came to the door.

If you want to get more, you have to make your plate bigger!

To provide a restaurant with a turnover of nearly 1,000 every day, the boss may only be willing to pay a few hundred operating and promotion fees per month, but if the hotel's turnover doubles again, the operating expenses will also rise.

In addition, he also has to prevent others from following suit, this is Hunan University, a well-known key university in the country, and there is no shortage of smart people with vision.

Therefore, he cannot be satisfied with the status quo, but must expand his influence as soon as possible to improve the stickiness of student users to the platform.

As a result, after a meeting, all the staff of the company entered a state of intense preparation.

In order to stimulate everyone's enthusiasm for work, Gu Heng and Jiang Cheng discussed and made a decision that made the employees shout for the wisdom of the boss.

He proposed that starting next month, Meituan will charge a fee to promote cooperative merchants, tentatively set to collect a one-time fee for half a year, at that time, a quarter of this fee will be used as a year-end bonus this year.

And also promised that the company's year-end bonus in the coming year will also be drawn from a certain percentage of the operation and promotion fees collected. There are two main assessment points for the issuance of standards: personal working ability and age of employment.

After silently calculating the accounts in my heart, everyone's enthusiasm for work has increased significantly!

…………

On January 26, two weeks after the launch of Meituan, the campus launched several projects in full swing, which were praised by students!

The first project to be liked: In response to the request of users in the comment area, Meituan has refined the group purchase ordering, the original 168 yuan, 208 yuan, 258 yuan three grades of group purchase packages remain unchanged, and the new 38 yuan, 58 yuan, 88 yuan and other packages suitable for couples and a small number of people to eat together, the range of options is richer.

The second project: join the entertainment sector, KTV group buying!

For students from good families, how can they not go to KTV to shout a few times after they have eaten and drunk enough?

If you are engaged in friendship activities, singing a few warm and affectionate songs can not only show your heroic posture and increase your charm attributes, but more importantly, you can also take the opportunity to throw a few unspeakable eyes, so that the one you like knows your mind and quickly hooks up with you.

Not surprisingly, with the addition of these two well-received projects to the group buying series, the number of registered users of Meituan has surged again, exceeding 2,000, and the number of daily group buyers has stabilized at more than 100.

It's just that as a result, the business of those restaurants that have not received key recommendations on the platform is getting worse day by day.

Obviously, the consumption level of Hunan college students has not increased significantly, and there are still so many people who go out to eat every day, and the number of people who come to their stores is naturally small.

"It's that bullshit Meituan.com, and that damn kid surnamed Gu, who makes Lao Tzu's business worse day by day, if it continues like this, sooner or later it will be closed!"

These hotel owners, whose business was seriously affected, scolded Gu Heng in their hearts, but they couldn't have a seizure in person, and what was even more aggrieved was that they had to accompany their smiling faces and pay out of their own pockets to come to the door to please.

They were wronged, but they didn't say anything!

These hotel owners came to the door once or twice to shout for payment, but Gu Heng refused, saying that Meituan had just been launched not long ago, and it was still in the adaptation stage, so it was impossible to change the operation strategy rashly.

"When will that happen?"

For their almost gritted teeth, Gu Heng was still very calm and said, "Soon, soon!"

When they came to the door three or four times, Gu Heng knew that the heat was already about the same, and if they pressed it any further, they might have a big deal.

Cutting off people's money, such as killing his parents, he doesn't have the courage to carry this pot.

So, at the end of January, he invited all the restaurant owners together to discuss how to collect promotion fees, how much to charge, how to collect them, and these must have a charter.

More than 30 hotel owners, all of whom received the phone call, were not absent.

After seeing the powerful lethality of Meituan.com, they didn't dare to neglect and despise Gu Heng, a young descendant, after all, the root of their lives was pinched in Gu Heng's hands, and they couldn't be tough if they wanted to put on music.

Because of the large number of people, there was no place to fight, and the meeting place was chosen in a classroom in the school.

Looking at the more than thirty restaurant owners with oily faces in front of him, sitting in his seat like a good student, Gu Heng, who was standing on the podium, was also a lie if he didn't have the slightest hint of Se.

He hadn't forgotten the impatient expressions on their faces when he went to negotiate with these bosses and said they were going to move their restaurant to the website.

Also, when discussing how much discount to give in group buying, he didn't forget their difficult appearance of asking for money.

Now that feng shui is turning, he is not allowed to take a moment?

"Brother Gu, what are you doing today, everyone knows, you just don't hold it, how do you want to charge, give a charter, if everyone can accept it, there is no other word. ”

Gu Heng was still thinking about how to start, and someone couldn't help but speak. He is the owner of the hometown restaurant, a person with a big waist and a round waist, and he speaks very loudly.

Some people took the lead, and others couldn't hold back, especially those bosses who had been doing bleak business recently, and began to talk to them. "Brother Wang, it's not right for you to say that, some things are better to explain clearly, you have been full of business every day for half a month, of course, you want to keep it as it is. But on my side, if I pay the money, the business will still be as cold as this half a month, I didn't pay the money in vain? Boss Gu, I just have an attitude, I am willing to give this money, even if it is a double share, but Boss Gu, I paid the money, you can't let me suffer a loss, right?"

"yes, if this continues, my store will be closed. Boss Gu, I agree with what Xiao Liang said just now, you can pay more, but you have to give us more publicity on your website. ”

There is a very tacit understanding, and everyone did not mention what Gu Heng said at the beginning, helping to promote it for free.

are not children, they know when to say something, if they mention that stubble now, it is not equivalent to slapping Gu Heng's face in public, will they be able to cooperate happily in the future?

Patting the table, Gu Heng motioned for everyone to be quiet, and said, "Brothers, what do you mean, I probably know it, please listen to me first." ”