"Hey, what kind of website do you say that campus Meituan is? Why is it that there are small advertisements for that website everywhere in the school recently!"

"Well, I know, the flyers we received in our dorm room are almost ready to be bound into a book. Pen, fun, pavilion www. biquge。 info But then again, the advertising content on it does look quite attractive, and many of the group purchase packages launched are quite affordable, such as a 168 set with eight hard dishes, two cold dishes, plus a hot pot, and a side dish. Add another 20 yuan to get an extra case of beer. If you buy in a group on your birthday, you will also receive a bowl of longevity noodles, and you will enjoy a 10% discount on consumption outside the package. ”

"Lao He, I remember that it will be your birthday in two days, why don't you try it? I heard that the first 50 users who place orders on Meituan can enjoy a 20% discount on the group purchase price. ”

On the morning of the official launch of the campus takeaway network, Gu Heng took the time to sneak away to the School of Management for an open class, which was enough to accommodate two or three hundred people, and he sat in the middle.

Then, inadvertently, he heard the above whispered conversation!

For this phenomenon, although his face is calm, his heart is undoubtedly very satisfied.

At the very least, the concept of campus Meituan has been promoted through carpet advertising a few days ago, and whether it can be converted into real orders will be revealed tonight.

………

January 12th, 6:30 p.m.!

There is still half an hour before the official launch of Meituan, and everyone in the company is nervously looking forward to it, even Li Ming arrived in advance after class and waited for the launch of Meituan with everyone.

This is the company's first full participation in the project, from the project, to the development, to the publicity, everyone is fully involved, for a lot of work, just waiting for the last moment of the sword.

Ten minutes before the launch, only heavy breathing could be heard in the small office area, and the temperature of the air conditioner was also relatively high, and some people were sweating on their foreheads.

At seven o'clock, a small gap was opened by the window, and the familiar voice of the news broadcast was heard.

Inside, everyone's spirits were shaken, and the crackling keyboard sounded.

Campus Meituan is officially launched!

Then, a few people sitting next to the computer refreshed the website backend management system at a rate of almost every ten seconds.

"Someone registered, someone registered!"

At 7:01, the website ushered in the first registered user, whose ID was "Fresh Snacks"

As soon as the words fell, someone on the other side shouted: "The second one!"

At this time, for everyone, including Gu Heng, time was almost reading in seconds, and everyone would shout for every additional registered user.

"Someone has officially placed an order, it's that foodie!"

A strange scream stunned everyone who was staring nervously at the website page, which foodie is it?

"I'm sorry, it's wrong, it's the ID called Fresh Snacks, and he officially placed an order. ”

“yes！”

"Awesome!"

At 7:02, the first user who officially placed an order for group purchase was ushered in, and everyone cheered and high-fived to celebrate.

Time passed little by little, and at 7:30, the sound of the end of the news broadcast came faintly from the window.

In just half an hour, the number of registered users of Meituan exceeded 300, including more than 30 users who officially placed group purchases.

And the restaurants that these users choose to buy in groups are also a few restaurants that are concentrated in the most conspicuous position on the page of the group buying network.

In addition, on the comment section, more than 50 posts have also appeared, and almost every post has a reply to the post.

Among them, the first user who successfully registered and placed an order in the first time, that is, the show-off post with the ID of "fresh snacks", had more than 100 replies, because the first registered user can enjoy a 50% discount on the basis of the group purchase price.

The number of registrations of hundreds of people does not seem to be much, and compared with the many Internet companies in China, this number can be said to be insignificant.

But it is this insignificant number that has brought encouragement to all employees of the company that is unprecedented.

Because in the early stage of promotion, the company has conducted a general statistics, at present, the number of people in Xiangda has personal computers is about 2,000, accounting for about one-eighth of the entire school.

In other words, if these 300 users are registered through personal computers, rather than in Internet cafes or other places, then this number already accounts for one-seventh of the computer user base of the whole school.

With such a high conversion rate, how can people not be happy?

You must know that it has only been half an hour since Meituan was launched.

Although the limit of the number of users who can be attracted to sign up by discounts has passed, according to the current situation, there is still a lot of stamina, and the prospects are already very clear.

Constantly refresh the page repeatedly, reply to some inquiry posts, and by nine o'clock, the number of registered users successfully exceeded 700, and the number of group purchase users exceeded 80, and all of them met the group purchase requirements of five orders.

"Mr. Gu, I'm afraid you're going to have some blood now, right? The first fifty users who place orders will enjoy the group purchase price and then make a discount, you haven't negotiated with the hotel owners about this, I probably calculated, you estimate that you have to paste more than 2,000 into it." ”

Seeing that Meituan had made a good start, everyone was in a very beautiful mood, and Jiang Cheng even directly brushed Gu Heng.

"Who said that? Check out which restaurants the top 50 users have placed orders from, and I'll go to their stores tomorrow to see if they dare to ask me for money." ”

Gu Heng said it very reasonably, and he was confident enough to be confident.

As long as there is a user base, he is the god of wealth of the hotel owners, not to mention the 20% discount for dozens of people, even if it is a 20% discount on all orders tonight, the hotel owners can't have a temper.

"Haha, boss, I like your temper. However, it's easy for you to lose friends. ”

"Do you mean those restaurant owners? It seems that everyone still has not formed a deep understanding, here I must reiterate again, our operating philosophy: is the customer first! The user is our friend, is our food and clothing, grasp this point, we can be invincible. To put it mildly, there is a user base, and if those restaurant owners are unhappy, I can squeeze them in minutes by opening my own store. ”

Everyone chewed carefully on the deep meaning of Gu Heng's words, and finally nodded thoughtfully.

Indeed, in the era of the rise of the Internet, a website that can capture the user base is a great existence, as long as it does not die against the user, there is no shortage of users to support it.

"Okay, after a long day's work, everyone should be hungry, let's go out for supper, it will be a celebration banquet for the successful launch of Meituan on campus. ”

Gu Hengda waved his hand and led a group of people to kill out.

………

Popular, it is not an exaggeration to use this word to describe the campus Meituan.

From the official launch to the first time the user group who completed the group purchase consumption to speak and comment in the comment area, in just a few days, Meituan has become a word that appears very frequently in the mouths of students.

When I met something happy, I said: Let's go to Meituan to order a meal and celebrate!

As of January 19, Meituan has been online for a full week, with more than 1,500 registered users and more than 800 group purchase orders.

Several of the restaurants that were listed in the most conspicuous recommended positions by Meituan were full almost at night.

It was also at this time that several restaurant owners with good vision began to find him privately, expressing their willingness to pay a certain fee every month, so that Gu Heng could put the information on their hotel's page in a better position.