This is a report from Jiuzhou Motor, in which the data about high-efficiency brushless motors seems to be a little wrong. Tang Fei looked at it very seriously and carefully.

That's right, there should be a problem!

After feeling a little sure in his heart, Tang Fei picked up the phone and called Yue Ming of Jiuzhou Motor Company, ready to ask.

Yue Ming is the general manager of Jiuzhou Motor, and he should know best. Within a few minutes, Yue Ming knocked on the door and came in, and asked respectfully, "Boss, are you looking for me?"

Tang Feiyang raised the report in his hand and said loudly: "Take a look first, is the data about the brushless high-efficiency motor wrong?"

Taking this report, Yue Ming looked at it seriously, and after reading it for a while, he said affirmatively: "Boss, the data is not wrong, this is very real data, I have personally reviewed it." ”

If the data is not wrong, then it is even more problematic, Tang Fei feels that it is obviously wrong!

"No, is the data real, you take a look at the shipment data of brushless high-efficiency motors, their growth rate is slowing down significantly!"

If the growth rate slows down significantly, then it is very problematic.

You know, since a few years ago, Jiuzhou Industrial Group developed and produced various types of brushless high-efficiency motors for electric vehicles, the domestic electric vehicle manufacturing industry has developed rapidly, from the original annual manufacturing of hundreds of thousands of vehicles, to the current annual shipment of millions of vehicles, according to this growth rate, breaking through 10 million per year, should be a matter of the near future.

The rapid growth of the number of domestic electric vehicle manufacturing, as the largest and most well-known manufacturer of brushless high-efficiency motors in China, correspondingly, the shipments of this motor of Jiuzhou Motor Company should also grow rapidly, just like sesame blossoms.

In the current report, although the shipment of brushless high-efficiency motors is still growing, compared with the rapid growth of domestic electric vehicle manufacturing, this growth is significantly slower.

Tang Fei saw the abnormality at a glance, so he specially called Yue Ming over and asked him personally. Since the data is not wrong, then there is a big problem.

"Yue Ming, have you noticed, the growth rate of our brushless high-efficiency motor shipments is obviously slowing down, which is a little abnormal. ”

Yue Ming finally understood that the problem that the boss said was that the growth rate of brushless high-efficiency motors was a little abnormal, which did not match the growth rate of domestic electric vehicle development.

"Boss, we have also noticed this anomaly, and we have also carried out an in-depth investigation, there are already some eyebrows, I originally wanted to report to you after a while, and wait for a thorough investigation to be clear. ”

"Oh, you are also aware of the abnormal growth rate of brushless high-efficiency motors, tell me what is the reason. ”

There had already been some preliminary investigations, and Yue Ming had also grasped some information, and now that the boss asked, he immediately began to report and tell Tang Fei all the information he had.

"Boss, the brushless high-efficiency motor developed and manufactured by our company is indeed too good, which has aroused the red eyes of some motor manufacturers, and they try their best to play the edge ball and try their best to imitate it, that is, to copy our motor. ”

"Under the impact of these copycats, the growth rate of our shipments of brushless high-efficiency motors has gradually slowed down, and some electric vehicle manufacturers have turned around and begun to order copycat motors from those manufacturers for use in their electric vehicles. ”

"Those copycat motors, although the performance and quality are poor, but after all, they are imitations of our motors, compared with those brushed and toothed motors with much better performance, they still have a lot of market. At present, the motor production of electric vehicles is almost all brushless motors, and all brushed and toothed motors have been eliminated. ”

It turned out that someone copied his own motor.

Even if Tang Fei knew that sooner or later there would be such a day, after he really knew about this kind of thing, he would inevitably feel a burst of anger in his heart.

Many domestic enterprises rely on copycats to survive. They don't invest in R&D, they try to imitate it.

Tang Fei's tone was slightly angry, and he said in a deep voice: "Give me an investigation to find out which companies are copying our motors, and if it involves infringement of our intellectual property rights, I will take legal channels." ”

"Okay boss, we will speed up the investigation, find out the situation, and take anyone who infringes on our patented technology to court. ”

"Hmm. Tang Fei nodded slowly, thinking in his heart, maybe this is not enough, some more measures must be taken.

After thinking about it, Tang Fei had a way, a sneer appeared on the corner of his mouth, and he was ready to give these infringing imitation companies a little color and let them learn some lessons.

……

White Pigeon Electric Vehicle Company.

After two or three years of development, the scale of the white pigeon company has expanded many times, in the last week, this year's electric vehicle shipments successfully exceeded 1 million, this year there is still more than a month, the total annual shipments should be about 1.2 million.

With such a huge shipment, if it was placed two or three years ago, Feng Yuanming would not dare to think of it, but now, he is ambitious and has set his target for next year at 2 million vehicles.

As the largest electric vehicle manufacturer in China, while their scale and strength have increased exponentially, they have also vigorously opened up the markets of neighboring countries, and some of the electric vehicles produced and manufactured have been exported abroad.

Because there are excellent electric vehicle motors, their electric vehicles have excellent performance and are very popular in the market, no, the sales director knocked on the door and entered Feng Yuanming's office.

"Mr. Feng, we have signed an order for 50,000 electric vehicles with a country in Southeast Asia, which is the first time that this country has imported our electric vehicles, which means that we have successfully opened the market of an overseas country. ”

Hearing this, Feng Yuanming was happy for a while, and said loudly: "It seems that there should be no problem for us to achieve sales of 2 million vehicles next year." ”

The sales director suggested: "Mr. Feng, some countries in Southeast Asia are relatively backward, and the performance of our electric vehicles does not need to be so good, for example, there is no need to use the motor of Jiuzhou Industry, but the motor of other companies can be used." ”

In the domestic electric vehicle manufacturing industry, the motor of Jiuzhou Industry undoubtedly represents the highest level of brushless high-efficiency motor, and it is also the best motor, but the price is a little more expensive.

In particular, many domestic enterprises began to imitate this motor, although the performance and quality are poor, but this imitation motor is cheap.

With cheap motors, it will undoubtedly reduce the production and manufacturing costs of electric vehicles and have greater profit margins. Like these electric vehicles exported to Southeast Asian countries, because the industrial base of these countries is poor, the people's requirements for electric vehicles are not high, the quality and performance can be slightly worse, and imitation motors can be used.

In the face of such a suggestion, Feng Yuanming slowly shook his head, denied this suggestion, and said with a straight face: "Mr. Yuan, don't mention such a suggestion, you must always remember that quality is the lifeline of the enterprise, our electric vehicles have always been to make high-quality products, and there can be no slightest relaxation in performance and quality, no matter how cheap imitation motors appear on the market, we have always insisted on using Jiuzhou motor's motors." ”

After finishing speaking, Feng Yuanming also said: "A penny, a penny." The price of Jiuzhou Industry's motors is a little more expensive, and there is a reason why their goods are worth this price. Those electric vehicle manufacturers who use a large number of imitation motors will definitely learn a lesson. ”

Seeing that his president said this, Director Yuan nodded hurriedly, and quickly dispelled the idea of suggesting an imitation motor.

At Feng Yuanming's insistence, the White Pigeon Company has been using Jiuzhou Industrial Motors, no matter what kind of imitation motors appear on the market, even if the price is cheaper, he has not used imitation motors.

At the same time, he has been thinking in his heart that the market is beginning to be flooded with all kinds of imitation motors, and Jiuzhou Industry will definitely take countermeasures.

Sure enough, within two days, the White Pigeon Company received a document from Jiuzhou Electric Company. In this document, highly praised the White Pigeon Company has always adhered to the practice of using Jiuzhou Motor's high-efficiency brushless motors, and also told the White Pigeon Company that the various high-efficiency brushless motors of Jiuzhou Motor, starting from New Year's Day, will be reduced by 10%.

took the initiative to reduce the price by 10%, and suddenly, Feng Yuanming knew that Jiuzhou Motor Company really made a move.

With such a price reduction, the price gap between Jiuzhou Motor's brushless high-efficiency motor and the imitation motor on the market has been greatly narrowed, and the price advantage of those imitation motors is gradually lost.

Imitation motors, under the banner of cheap prices, now the price advantage is gradually disappearing, it is estimated that it will be difficult to sell, will definitely be greatly affected.

The bosses of domestic electric vehicle manufacturing companies are not stupid, and some bosses use a large number of imitation motors, which are fancy that they are cheap and the performance is passable.

Jiuzhou motor will take the initiative to reduce the price of its own brushless high-efficiency motor by 10%, these bosses are estimated to have to think about it, whether to continue to use imitation motors, or from Jiuzhou motor to order excellent performance, excellent quality, more cost-effective motors?

After reading this document, Feng Yuanming immediately replied in person, indicating his attitude that the White Pigeon Company has always used all the motors of Jiuzhou Industry, and will always only use the motors of Jiuzhou Industry in the future.

In the past two or three days, almost all domestic electric vehicle manufacturers have received a document, and almost the entire industry knows that the price of Jiuzhou Industry's motors has been reduced.

Suddenly, the entire industry almost shook.

Jiuzhou Industrial Group.

Yue Ming was a little worried, and reminded with a little worry: "Boss, fighting a price war is not the best policy, killing a thousand enemies, and losing eight hundred, we are still ......"

Tang Fei smiled and waved his hand to interrupt Yue Ming's words. Tang Fei didn't know that fighting a price war was not the best policy, and it made sense to do it himself.

Sure enough, Wang Hailong next to him said: "Yue Ming, don't worry, the boss has his own reasons, you can just do what the boss tells you." ”

Yue Ming nodded and reported: "Boss, almost all domestic electric vehicle manufacturing companies have received our documents, and the entire industry has shaken so much that it is like dropping a bombshell." ”

Tang Fei smiled and said: "This is just a bomb, the second step, I want to drop an atomic bomb, so that those companies that copy our motors do not have any living space." ”

Hearing this, Yue Ming said in his heart, it seems that my worries are really unnecessary, and the boss has already thought about what to do next.

……

Continue to three more today, the first one will be sent!

The second one is a little later, about 19 o'clock, and it's still in code.