Although it is also a major social field with the name "Renren", the product that Gu Heng is launching now has many differences from Renrenwang in his previous life. Pen % fun % Pavilion www.biquge.info

In other words, in order not to repeat the ending of Renren in his previous life, he did a lot of work.

In his previous life, because he had worked in the Internet industry for several years, he had a rough understanding of Internet products such as Renren, Weibo, YY voice, Taobao, etc., some of which eventually became successful, and some of which went from prosperity to decline.

Among them, it was once favored by the industry, believing that it was the Oriental version of Facebook's Renren Network, and when its prosperity came to an end, many people sighed. There is even a group of people who often discuss the reasons for their failures.

Among these reasons, Gu Heng recognized two points: one is internal worries, and the other is external troubles!

In terms of internal worries, although Renren was launched early, it has never had a clear development idea.

This product was first launched in 2005, and it was first positioned as a communication circle between students, called the school intranet. Later, its founder was limited by funds and sold it to Chen Yizhou of Thousand Oaks Group, and later renamed it Renren.com, wanting to expand a broader market and expand the social networking on campus to the whole society.

This transformation is generally along the development route of Facebook in the United States, from the campus group to the social group. There is nothing wrong with the idea, but in terms of development strategy, it is quite a failure!

The social platform of the United States is not suitable for local development, which they have taken into account, so they want to take a development route that is in line with the national conditions.

As a result, when it was renamed Renren.com, in order to rapidly expand the user group, it once resorted to a lot of development offensives with "national conditions". For example, the image of a pimp can be used to catch a lot of "beauties" by shouting out the slogan that you can register on the platform......

Then, with a "whoosh", there were a lot more users. The operations team felt that the effect was very good and continued to execute.

It's just that what they don't know is that under such a publicity strategy, Renren at that time has been completely reduced to a vulgar platform in the eyes of many users.

In the final analysis, they have not yet realized the essence and core of social networking, which is a platform for users to expand their social circle, share and interact with these friends, and exchange interesting insights in their own lives.

In terms of external troubles, there are still strong enemies around.

The predecessor of Renren, the school intranet, was born in 2005 and renamed Renren in 2009 to seek transformation. At that time, when the number of Internet users began to grow rapidly, Renren spent too long trying to find a way to develop. Because he did not grasp the essential core of social networking and did not have the support of huge sticky users, when faced with the encirclement and suppression of Tengxun and the rising star Xinlang Weibo, he could only leave the scene in the end.

………

What happened in the past, the teacher of the afterlife!

In the face of the huge concept of social networking, Gu Heng may not be able to do it all, and he still lacks enough experience to see the overall situation. But with the lessons of the "predecessors" in the past, he will naturally avoid them in advance.

Compared with the Renren network in his previous life, who was stumbling forward, Gu Heng now has too many advantages.

Funds, team, resources, and advanced ideas are all his strengths.

Now, what he has to do is to maximize these advantages.

The advantages of capital and team have been reflected in the research and development of products, and he has set up a certain technical threshold under his vigorous investment. By building a set of computing system to analyze the relationship between users and push the contacts they are interested in, this is the core competition point of the product and an innovation leading the current era.

And for the outside world, this will be a threshold. Even if others want to copy, at least they have to set up a team and spend more than half a year to tackle key problems. With this buffer, it was enough time for him to come a long way.

As for how much achievements can be made in the future, it depends on how far ahead we can be in the current period of time. He has to make sure he has a sufficient advantage before other competitors emerge.

Yes, he didn't dare to slack off!

Three million users in three days, which is too little for a social networking site that aspires to become a big platform.

His goal is to develop tens of millions of users within a month.

Within two years, the scale of 100 million will be impacted!

To be able to achieve this, it can be regarded as really having the capital to break with the future BAT triumvirate.

The fourth day of Renren's official launch is Saturday!

On this day, Renren had more than half an hour of update and maintenance, and when it was launched again, a new circle was added to the network circle, called the "Hall of Fame".

Such a lofty title will naturally arouse everyone's interest.

Click in to take a look, there are some well-known stars in it, the host of Mango Satellite TV, Zuo Xiaoqing, who has done programs on Kuaiben and other stars. In addition, there are some resident artists signed by Gu Heng through the channels of the film and television company through some agreements......

In today's era, although celebrities seem to be beautiful, they still need to curry favor with the news media and worry about being smeared. In a sense, they also need a platform to give a voice to the masses.

So, under public relations, Renren finally signed dozens of artists to station. Of course, the so-called contract is a very lenient clause. The website has only one requirement for celebrities, that is, they are not allowed to register on other social platforms in the future, and maintain a certain degree of activity on Renren.

In exchange, Renren promoted these star artists, and promised to let them pay attention to the number of fans within a year and reach a certain scale.

Celebrities need a platform to speak out, and they need popularity and fans. The website needs these stars to create topics, disseminate hot news content, and drive the activity and stickiness of users.

The two sides hit it off, and the Hall of Fame was born!

On the day of the official launch of the Hall of Fame, Renren's online registered users were unprecedentedly active, and in just half a day, the followers of these celebrity users were rubbing up like rockets.

If a social platform wants to be active enough, it must ensure enough topics and news for the public to run around in their respective circle of friends.

The reason why Xinlang Weibo was able to rise in the previous life made Tencent Weibo out of Tengxun cottage deflated, and the entry of star resources is a factor that cannot be ignored.

Everyone has a gossip mentality, and for those celebrities who can only be seen on the screen, even if it is a simple meal or filming, it is not a big news for the general public.

With the filling of these "news", users will maintain enough activity, and for a platform, the size of users, as well as their activity, represents everything.

Therefore, the Hall of Fame was born, which is a resource and a provider of high-quality content for Renren.