Chapter 477: Passing on the Confidence
"Mr. Zhang, according to the design capacity of our other branches, in fact, there is no problem with 50 lines, and now our six branches are all profitable.
The first Langfang branch can now be said to be running at full capacity, and the market competitiveness of our company's products is very good.
Northeast China is a big province of heavy industry, so I think we can expand our production capacity by 50% according to the standard of Langfang branch. ”
The entire Northeast is actually a blind spot of Zhimei New Materials, and there are not many customers here, so many people disapprove of what Chen Ying said.
Northeast China is an old heavy industry base, but the application of powder coating in heavy industry is not much.
On the contrary, some light industries use very large amounts.
Such as cabinets, chairs, shelves, guardrails.
The amount of powder coating used for these things far exceeds that of heavy industry, and a medium-sized filing cabinet manufacturer must have used more powder coating than the BMW joint venture.
There is nothing wrong with this understanding, but although the Northeast is an old heavy industry base, the relevant light industry is still very developed, so Chen Ying should have made such a decision.
There is a real way to borrow the truth from you.
Everyone in the office had their own understanding, so they discussed freely for half an hour.
Zhang Xiaofan took over the conversation.
"Actually, your point of disagreement is the profit margin. ”
"You think that in the Northeast environment, many companies are small, especially those that use powder coatings.
As a result, the products they order, such as our powder coatings, may have lower requirements and therefore lower profit margins.
In fact, I don't agree with this, you look at the history of our company's development, at the beginning, we were facing a low-profit industry.
But at that time, there were only a few people in the company, and we were still achieving high profits in low-margin industries, and this is the power of technology.
How many times is the company's current technical strength higher than before, and you also look at the products we are developing now, which one is not high-profit, and which one is not the top profit in the industry?"
In fact, for the company's profit margin and position in the industry, most people in the company do not have a relatively clear positioning, which is not difficult to understand.
If it is the middle-level and above managers of other powder companies who jump ship to Zhimei New Materials, then they must be able to feel that the profit margins of many products of Zhimei New Materials are much higher than those of other powder coating companies.
But in fact, most of the current middle and senior management are recruited by Zhang Xiaofan and Chen Ying, and these people have no on-the-job experience in powder coating companies.
So they don't know what kind of profit margin Zhimei new material products are at in the entire industry?
"Actually, it's also my fault, many of you jumped from other industries to our powder coating industry, and very few of you understand the profit margins of the powder coating industry as a whole.
Mr. Chen should know a lot about this, so she said that she would design according to 150% of the production capacity of Langfang Branch.
I can tell you very clearly now that the cost floor price that the company usually gives you is actually on the high side. ”
When Chen Ying heard Zhang Xiaofan say this, her brows furrowed, when Zhang Xiaofan, Chen Ying, and Deng Xiaoni discussed.
It was unanimously agreed that the company's middle and senior management were good.
The company's actual production costs must be kept confidential.
Because when Zhimei New Materials was just developing rapidly, in order to prevent the prying eyes of other companies, it was necessary to conceal the actual production costs.
But is it too early to announce it?
"Mr. Zhang......"
Zhang Xiaofan shook his head gently, signaling that he knew.
"The cost of formulation design is much lower than that of other companies due to the administrative costs of our company.
Therefore, our actual production cost is about 10% lower than that of other companies.
I'm taking this opportunity to announce it today, not so much so that you can lower the price as you expand your business.
I want you to be more aware of the strength of the company, and you can be more realistic when thinking about the company's strategy. ”
In fact, Zhang Xiaofan's cost is high, at least 15% to 20% lower than that of other powder companies in general.
Zhang Xiaofan found that many of the company's middle-level and above management are relatively conservative.
In fact, the production capacity designed by the company's Northeast Branch can be decided by Zhang Xiaofan.
But this will definitely not be a good thing, the company is getting bigger and bigger, and Zhang Xiaofan is also lacking in skills, so it is impossible to bow down to everything.
Therefore, the middle and senior management of the company, including Chen Ying, their vision has improved, and their control of some secrets of the company will definitely be related to the change of their management methods.
In fact, except for a few people in the company, who can know the actual financial status of the company, others only know that Zhimei New Materials is relatively rich, but to what extent is it rich?
In fact, they don't have much of a concept, and even some middle and low-level management, they feel that the company can pay salaries, and they are more satisfied.
There is a saying that when you have money in your hands, you don't panic in your heart.
This is actually the same for the company, the stronger the strength of a company, the more abundant the liquidity of a company, correspondingly, the company's management is good, the employees are good, and the confidence in the heart is stronger.
You tend to find that the employees of large companies work a lot better than the employees of smaller companies.
This is not without reason, salary is one thing, but more of a status.
This should be an invisible position, many people think that working in a very large company, even if the income is about the same as the average person, but their sense of hierarchy is actually much higher than that of people working in small companies.
The reason may be relatively simple, the recruitment of large companies is very strict, and the channels for rising are also very high, so it is normal to have a sense of psychological superiority.
What Zhang Xiaofan is doing now is to let this group of middle and senior managers have a certain confidence in their hearts.
"I also want to reveal to you a piece of information, the company's bank deposits are more than 2 billion, I think this information should be known to very few people, so as the company's managers, you have to let go.
Of course, many things must not be taken for granted, thinking that you can do anything when you have money.
Everything has to be investigated, and many of the company's procedures are not perfect, so you need to rely on your collective wisdom to improve them one by one.
Therefore, there is no pressure on the company to establish a branch with a production capacity 150% higher than that of the Langfang branch.
And you don't have to worry about profit margins at all, the company's formulas are the best in the world, and the cost performance is the highest. "You have to find the latest chapters by yourself when you read books?