Nokia XX model mobile phone, the market reference price is 1098, the group purchase price is 998, and the number of group purchases reaches 20 units to enjoy the group purchase discount!

Lenovo XX model notebook, the market reference price is 11680, the group purchase price is 11000, and the number of group purchases reaches 5 units to enjoy the group purchase discount!

………

When seeing a series of electronic and digital products such as mobile phones, computers, MP3s, walkmans, memory sticks, etc., many users are a little confused. Pen, fun, and www.biquge.info

It is true that in the next five to ten years, it is quite normal for many e-commerce platforms, especially platforms such as JD.com, which focus on digital electronic products, to be a few hundred yuan cheaper than buying in offline physical stores, and users have long been accustomed to it.

But at the moment, as the first person to eat crabs, when Aigou Mall launched a group purchase discount, with a maximum price reduction of nearly 1,000, it caused a sensational effect.

At the beginning, some people expressed skepticism, thinking that the so-called group purchase price was just a disguise, but in fact, the price after the discount was the sales price in the market.

This suspicion did not last long, after all, they are all goods that can actually be examined in price, and if they are really tired, they will not stand up to scrutiny.

"I'm a digital controller, but whenever there is the latest notebook, mobile phone comes out, will be the first time to go to the physical store to experience, if the mall can guarantee that the launch of these products are all original and genuine, then I can use personality to vouch, this is definitely a conscience price. ”

"As a student party who just bought a Lenovo notebook two days ago, I just want to say that if God can give me another chance, I will definitely start a few days later, the group purchase price on the mall is nearly 800 cheaper than the one I bought in the physical store, almost two months of living expenses!"

"As a person who bought an MP3 for my girlfriend yesterday, the price I bought was more than 100 higher than the market reference price given by the mall, and I definitely met a real black-hearted boss. ”

………

One comment after another, some of them are the company's water army stirring up hot topics, and most of them are posting, but they are driven by the rhythm and take the initiative to post. There is even a boss who runs a digital store in a small county town who posted that if the price of the mall was a little lower, he would choose to buy directly in the mall.

These topics, in the end, are transformed into users' desire to buy.

Especially when Aigao shopping malls give many guarantees such as "guaranteed authenticity" and "packaging is intact and can be replaced within seven days", this desire to consume began to become stronger, not to mention the temptation of twice a day lottery opportunities to stimulate them.

The next morning, when the technical department handed over the first-hand background data to Gu Heng after the regular meeting, a smile appeared on his face at the right time.

The first piece of data: As of 8 o'clock this morning, Alipay's registered users officially exceeded 70,000, that is to say, yesterday's one-day opened users, and there was a small outbreak, more than 10,000.

The second data is that there are more than 70,000 users who have opened Alipay, and nearly 50,000 people use Alipay in the mall for consumption.

Although a large part of them go to the lottery twice a day and buy only the cheapest point cards, the proportion of users who buy electronic and digital products has also reached about 5 percent, and nearly 3,000 people have made large purchases.

The third piece of data, the amount of consumption on the platform yesterday, exceeded 4 million.

Although I don't expect to be able to maintain this kind of trading volume all the time, even if it declines, I think it should be able to maintain a daily trading volume of more than one million, that is, the cumulative trading volume in a year may reach more than 300 million.

This transaction volume figure may be the transaction volume calculated by minutes when Taobao engages in Double 11 activities in the future, but now, this is definitely a relatively eye-catching data.

Several months of R&D time, millions of investments, and the recent rush to launch the Aigou Mall, in exchange for today's data, makes Gu Heng feel quite gratified.

Perhaps in the eyes of the layman, he invested so much that it was a bit worth the loss, after all, the products of the mall let such a large space, which is equivalent to indirectly giving up the profits he obtained, what is the picture?

What exactly is the picture?

This question was asked by Jiang Cheng when Alipay was first developed, and now on the first day of its launch, even Josie was more curious when he saw the rather gratifying transaction volume.

When Gu Heng finished reading the data, he was leisurely leaning back in his chair, tasting a small jar of fine tea that Zhao Mu gave him two days ago, when Josie, who was wearing a small black suit and a white shirt inside, knocked on the door and walked in.

"Come just right, come to help me taste this good rain before the Longjing, to see if I met a fake little friend, a friend sent me when said this is the best tea sold by Lung, for which I also deliberately spent a lot of money to buy a set of tea sets, but now taste it, I always feel similar to those dozens of dollars a box of tea. ”

Gu Heng smiled and turned out a purple sand cup, poured a cup for Josie, and pushed it in front of her.

The corners of Josie's mouth pursed slightly, revealing an arc that is difficult to spot without careful inspection, and the mature figure outlines a charming curve as she sits down.

"Mr. Gu, I can only tell you that this is tea, not coffee. ”

Josie took a sip of the steaming tea, and after saying a little joke that was not a joke, he immediately said: "Mr. Gu, I came to ask you for advice, what kind of expectations do you have on the Alipay platform? To be honest, I haven't understood it until now." ”

Gu Heng, who was bent on straightening Josie and training her into her ideal character, blinked in surprise and quipped, "Is there anything else you don't understand?"

Josie directly ignored this boss who might be fake, and went straight to the point: "Take yesterday's mall group purchase model as an example, the company's team talked with the settled merchants for nearly a week before they got this kind of price equivalent to the price given by the merchant to the subordinate seller, but you just gave these profits to the user, for what? ”

"In order to retain users. ”

Gu Heng said as a matter of course: "In essence, whether it is a lottery or an online shopping mall, it is to focus on the platform of Alipay, the purpose is to develop users and retain users, and the realization of Alipay's final blueprint must also be realized from the vast number of user groups." ”

Josie frowned and asked, "What do you say?"

Gu Heng, who has worked together for a few months and boasts of being a bit of a vision, still believes in Josie, a woman with this kind of character, even if you tell her the whole plan, she can't betray her for personal gain, this is due to her pride and character.

Gu Heng didn't have too many taboos, and said: "What you see is that there are enough concessions to make the company lose a lot of profits, and what I see is that Alipay intercepted millions of funds yesterday, this part of the funds, the point card sales of the game company, was originally talked about in January, and electronic digital products have to wait until the user receives the express delivery and confirms the receipt before paying."

Think about it, when Alipay users grow to millions, tens of millions, or even hundreds of millions, how much will this money that can stay on the Alipay platform for at least a week?

If this hypothesis were to be conjectured by Jiang Cheng, he would probably not be able to figure it out for a moment, but Josie, who was formerly the chief financial officer, thought of its horror for a moment.

If what Gu Heng said can be realized, then the future of Alipay is an online bank, and there are not too many rules and regulations, and the role that a more flexible bank can play is completely immeasurable.

Josie looked at Gu Heng sideways and asked, "Are you confident that you can do it?"

Gu Heng first shook his head, then nodded again, and said: "I don't have the confidence to make Alipay to that extent, but I have the heart to let it develop into such a powerful platform in the future." ”

It's just that there is still an opportunity!

Gu Heng suddenly got up and looked out the window, in that city by the West Lake, a commercial aircraft carrier that was faintly about to set sail was about to take off.