If the cash and best equipment lottery allows users to complete a breakthrough from zero to one, then the launch of the grocery store is to gradually cultivate a consumption habit of users. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In the era of the rise of online shopping, what makes everyone gradually change their consumption habits and shift from offline to online consumption?

There may be many reasons for this, but the most critical one is undoubtedly the words good quality and low price.

Buy a mobile phone, offline physical store purchase is generally more expensive than online about a few hundred, if the online can guarantee authenticity, and the after-sales aspect is also in place, I believe that the vast majority of users will choose to consume online.

In the same way, the launch of the grocery section, if you want to attract users, you must first grasp the key of "good quality and low price", only let users feel that online consumption is cheaper than offline physical stores, and can ensure quality and after-sales and other aspects, will users have the desire and impulse to consume.

In order to keep the grocery section from being reduced to an ornament, Gu Heng has held several meetings in the past few days before finally deciding on the specific matters of the section being launched.

First, it is naturally renamed, since the grocery section does not sell seeds and pesticides, it is a bit unworthy of the name to be called groceries, and it is too Low, and finally changed its name to Aigou Mall.

The second is the filling of products, focusing on game virtual products and physical products.

Among them, the game virtual products are mainly engaged in the current domestic online game point cards and props and other goods, such as Shengda legendary game point cards, which can be put online for sale, but must pay a certain service fee.

In the past few days, Gu Heng led the team to negotiate with several merchants in the city who are mainly engaged in digital electronic products, and finally signed a series of agreements, which can be regarded as the most critical part of the structure.

Third, the implementation of a selective opening strategy for the Aigou Mall, the launch of a second-hand trading section, for users in need to trade, and Alipay acts as an intermediate credit guarantee.

Fourth, Gu Heng also asked the technical department to develop some simple and practical software similar to "one-click installation" as soon as possible, and gradually put it on the Aigou mall for sale, using cute prices to attract users, and specifying that only Alipay can be used to recharge and purchase.

The fundamental purpose of these strategies is to enrich the product types of the iGo mall, so as to cultivate the online consumption habits of users, and on the other hand, richer platform content can also enhance the activity of forum users to a certain extent and increase the stickiness of users.

As for the income, Gu Heng did not make careful calculations, because the e-commerce model is a pure amateur and layman for him, and he, an amateur leader, with a group of amateur teams, is basically impossible to incubate Aigou Mall into an e-commerce platform and develop and grow, and all its cores are only centered around the product Alipay.

As long as the number of users of Alipay can be increased, even if it is a part of it invested in the early stage, Gu Heng feels that it is worth the money.

On the same day, the forum was full of information about the lottery, and all departments of the company were also busy.

When tens of thousands of users are active on the forum at the same time, it is a big test for the staff's ability to cope with and the ability to withstand the server.

At around three o'clock in the afternoon, when the 10,000 yuan jackpot that was released for a limited time was drawn, it completely pushed the atmosphere of the forum to a peak, and even almost caused the server to collapse.

The cash prize worth hundreds of thousands is also the biggest gimmick to promote Alipay, of course Gu Heng will not engage in any black-box operations, so much money has been smashed into the research and development, and he will not be stupid enough to smash the signboard at the last moment.

But then again, Alipay registered users have a lottery opportunity every day, a total of three days of lottery links, there is a bit of an article to do, in order to make use of this lottery as much as possible, Gu Heng launched a three, two, five devolved prize link.

That is, all cash and equipment prizes will be released on the first day 30%, the second day will be released 20%, and the last 50% will be distributed on the last day.

On the first day, three percent of the prizes will be distributed as a lottery, and when some awards appear, they will be able to arouse the potential desire of some users who have not registered an Alipay account, and have a desire to try their luck, after all, a lot of cash and equipment prizes have only been drawn to a small part, and there is a great chance to win the jackpot.

And this psychology will reach its peak the next day, and it will make some users who have not registered an Alipay account before feel itchy.

It was also when the first 10,000 yuan award appeared, the homepage of the forum began to promote and congratulate, and at the same time launched the Aigao Mall.

During the event, users who purchase items on the iShopping Mall for the first time and pay with Alipay can enjoy additional rewards in addition to the preferential price of group purchases: two lucky draws per day. ”

The words "two draws a day" made a large number of users who had already drawn the lottery can't wait to click into the online shopping mall.

Users who have drawn a lottery but have not won the prize are thinking, one more chance to draw, maybe they will be able to draw cash rewards or the best equipment, although the game equipment is not as intuitive as the cash reward, but on the trading platform of love online games, the game equipment can also be sold directly for money, in other words, on this platform, the game equipment can also be exchanged with money.

For users who have drawn a reward, this temptation is also not small, and no one will think that they have fewer prizes.

It's just that when you click into the mall, you just want to redeem the lottery places, looking at the goods hanging on it, many people start to look at it with interest.

Legend 120 hours point card: the market price is 35 yuan, the group purchase price is 30 yuan, and the amount of group purchase required: 100!

Legend 25-hour point card, the market price is 10 yuan, the purchase price is 8.5 yuan, and the amount of group purchase required: 100!

………

Today's legend originally had only one kind of point card, but under Gu Heng's persuasion, Chen Tianqiao finally changed his mind and decided to implement a variety of modes of point cards, and also gave this group purchase discount that seemed very exciting.

Chen Tianqiao is willing to make profits, firstly, because he is worried that the private servers that have appeared on the market will accelerate the decline of the legend, and appropriate concessions may be able to prevent players from quickly pouring into the private servers, and they can support it for a longer time.

The second is this online sales model, which can greatly reduce the labor cost of Shengda to open up sales channels, in a sense, even if it is sold at a reduced price, it is more cost-effective than the 35 yuan sold before.

To make the simplest analogy, Shengda initially sold point cards to find agents, through the agent to the Internet café and newsstand, the intermediate agent and the Internet café owner have to take a cut, the actual profit is not 35 yuan.

However, today's online sales model has changed this result, which is equivalent to directly opening up the channel between users and users, even if it gives a preferential price and gives Alipay a certain commission, it is more cost-effective than the previous one.

And Gu Heng proposed to implement a variety of point card charging models, for only one reason, swiping orders.

If there is only one kind of point card, the user has no choice, so he can only choose this one, and a point card of more than 30 yuan is not all users will pay without hesitation.

After having a low-cost card of a few dollars, the selectivity has become more and the consumption threshold has been lowered, and some users who were originally reluctant to pay more than 30 may have a desire to buy, which is also a disguised form to retain some more users for Alipay.

After reading the virtual products of the game, when the user moved to the physical area, he originally thought that the preferential price of the point card of five yuan was gratifying enough, but now it seems that he underestimated the courage of Alipay.