The inventory of the BMW joint venture is still at a high level, although every day, the production line is still non-stop production of cars, but after all, cars are a relatively large commodity.

When a family needs to buy a car, it needs to be carefully negotiated and considered again and again before it will be purchased.

Not to mention the BMW cars produced by the BMW joint venture, which is relatively expensive, some people of insight have summed up a rule.

It is better for a family to buy a car, the price of which should not exceed your income for a year, of course, this is not the income of a certain person, but the income of a family combined.

After all, buying a car is a family affair.

But often things are rather strange, have these data been scientifically demonstrated? Zhang Xiaofan does not know, but there is always some truth.

Nowadays, when many people buy a car, they rarely think about the total income of a family, they think about how much money they have, or if they take out a loan, whether they can pay it back every month.

Squeezing one's own economy to the maximum, and then buying a vehicle that I think fits my identity, is the most important thing that most men and a few women want to do.

Men love cars, women love houses.

In fact, it is precisely this point that reflects the difference between men and women, and the difference in consumption concepts between the two.

A single man, most of the priority is to buy a car.

Zhang Xiaofan is very eager to know whether the buyers of BMW cars have any rejection of powder coating sprayed car sheet metal?

After all, many people don't know what kind of paint powder coating is, of course, in fact, the vast majority of car buyers will not pay attention to what kind of paint is sprayed, they will only pay attention to whether the whole car has any flaws, whether there are scratches and the like?

At present, the proportion of cars with powder coating on the market is only about 20%.

According to Yu Bin's information chatting with Zhang Xiaofan on the phone.

Zhang Xiaofan learned that the joint venture company sells BMW cars, whether it is a direct subsidiary or a dealer.

will carefully explain to them, and must let consumers clearly understand the difference between powder coatings and paint coatings.

It is necessary to clearly lay out the advantages and disadvantages of the two sprayed cars, so that consumers can choose what kind of paint they paint the car.

This is very important.

Consumers must have the right to know about the products they buy, and the larger the company, the more concerned about these small details.

Because maybe a small mistake or a small concealment may cause consumers to feel uncomfortable, or even be caught by peers on your sore feet, and then beaten again.

Of course, every company will have crisis PR, but it's better not to have unnecessary trouble.

Try to avoid the troubles that can be predicted, and try not to touch the troubles that cannot be predicted.

Half a month later, Zhang Xiaofan made a phone call to Yu Bin.

"Mr. Yu, excuse me. ”

"No, no, haha, even if you don't call me, I'll call you in the next two days. ”

Through Yu Bin's transmission of his emotions from the phone, Zhang Xiaofan could feel that he should be quite happy, so Zhang Xiaofan's heart was at least half relieved.

As for what he was going to say to himself, Zhang Xiaofan still had a little bit in his heart.

"That's right, Mr. Yu.

What is the sales volume of the cars that your company has put on the market?"

Zhang Xiaofan must have asked this question when he called, there is no doubt about it.

At present, what Zhang Xiaofan is concerned about must also be powder coated, how is BMW's car sales?

Zhang Xiaofan has also been to the BMW 4S store for a while now, and the business staff will also put out the advantages and disadvantages of these two coatings one by one when explaining, this Zhang Xiaofan nodded straight.

This is currently a few 4S stores, and there is nothing to be faulty about the quality of each marketer.

There is nothing to hide from these two, which allows consumers to understand the difference between the two coatings very intuitively, and then let them choose for themselves.

Of course, Zhang Xiaofan's information was relatively one-sided.

There is a 4S store, and even directly stated that the sales of cars sprayed with powder paint are not good, and the proportion has not reached 20% at all.

Some things will be a little higher, and some will even exceed 40%.

This is mainly a 4S store, and the sales volume of BMW cars is not very large, and one or two may affect the ups and downs of these ratios, which fluctuate greatly.

People who buy BMW cars are generally more cautious, after all, this is a large item of hundreds of thousands.

It must be treated with caution, of course, except for local tyrants, but local tyrants generally buy high-end BMW cars, such as 740L.

Most of these cars are imported, and now the BMW joint venture does not use powder paint to spray these high-end BMW cars.

Although they still have a good understanding of the performance of what paints, there is always a hint of caution.

They're not just waiting for the market's reaction, they're waiting for the powder coating of the car, and what will happen in a year, two years?

This will be related to their brand reputation in the future, if you use the car after a year or two, whether you put it outdoors every day or indoors every day.

If there is a series of quality problems such as light on the surface of the car, or discoloration, etc.

Then, people will definitely have a very big rejection of this brand.

They will tell their feelings to the people around them, and the person who can buy a BMW car will definitely have a social circle and will definitely be a potential customer of the BMW car.

This group of potential customers knows that after a year or two of use, the surface of your product is no longer bright, and even the color is very different from when you bought it.

So when they buy a car, the first choice will definitely not choose this one, because in their hearts they will feel that this kind of car coating film is of such poor quality, then the quality of other things is definitely not much better, this did not buy **.

Yu Bin naturally knew Zhang Xiaofan's thoughts, and he didn't hide the meaning of tucking it up, so he said it straightforwardly.

"The sales volume was out of our budget, and we were putting about 20% on the market at the time, and we met and looked at it and set a target.

As long as it accounts for 10% of the overall sales, within a month, then we have completed the task.

But the result is more surprising, perhaps because we see the advantages of powder coating, compared to its shortcomings, the flaws are not hidden.

So many people are willing to choose to use powder-coated cars.

For this part of the people, we are very grateful.

When a new product comes out, consumers are willing to believe in our company, which is a spur for our company. "You have to find the latest chapters by yourself when you read books?