Chapter 567: Meeting to Discuss
A week later, the heads of four car companies came to the Bay Area, and Xu Qing and they had a meeting in a conference room at Future.
Before the four people came, Xu Qing asked Eben to tell them that during this week, each of them would write a report on the development prospects of SUVs, how to view SUVs, and how to build SUVs and achieve success.
Xu Qing wanted to go through each of their reports to understand their opinions, their capabilities, and whether they were suitable to develop the SUV field.
And see if they can find out from their report that Xu Qing didn't notice before, or good ideas.
Xu Qing looked at their report first, Smith and the other 4 people were worried, they didn't know why Xu Qing suddenly asked them to write a report, and it was about SUVs.
If it was a report about sports cars, top-of-the-line luxury cars, they wouldn't be surprised.
Could it be that Xu Qing wants to enter the SUV field, but the four companies of them are all in the field of sports cars and top luxury cars, and they are completely incompatible with SUVs.
Xu Qing flipped through the report very quickly, which is also the ability that Xu Qing has often exercised by reading the report over the years.
Xu Qing has to read stacks of reports every day, and it is difficult to develop the ability to read reports quickly, otherwise just reading reports can take up a lot of Xu Qing's time.
And Xu Qing also asked the four of them to write the report as concisely as possible, not to be long-winded, but to write the key points and essences.
After more than 10 minutes, Xu Qing finished reading 4 reports.
To be honest, Xu Qing was not very satisfied with the four reports, and did not see much of what he wanted to see.
These 4 people are strong in the field of sports cars and top luxury cars, but it does not mean that they are also strong in the field of SUVs.
If Xu Qing remembers correctly, Rolls-Royce and Lamborghini both launched SUVs in later generations, but they were launched very late, a few years before Xu Qing crossed.
And Pagani and Bugatti Veyron did not launch SUVs when Xu Qing crossed.
It can be seen that these four automobile companies are born without SUV genes.
It seems that Xu Qing wants to choose one of these four people, and the plan to be in charge of SUV manufacturing is not feasible.
Xu Qing said to the four people: "You all think that the development prospects of SUVs are not bad, but they will not be very popular, this point of view represents your ideas, right?"
The four people looked at each other, they didn't know how to answer Xu Qing's words, the development prospects of SUVs are not bad, but they will not be very popular, this is indeed their opinion.
Could it be that Xu Qing is not satisfied with this point of view?
Looking at Xu Qing's calm face, as well as his tone of not being sad or happy, they really couldn't tell what Xu Qing was thinking at this time.
Xu Qing shouldn't be angry.
The question had to be answered, and all four of them nodded their heads in response, and that was their point of view.
Xu Qing snorted, and the four of them were even more nervous, and Xu Qing had already seen the panicked looks on their faces.
Xu Qing thought it was funny, and when he was in a meeting now, as long as his face was calm, or he didn't talk much, it would make many people frightened.
The people who can hold meetings with Xu Qing are usually older, and most of them are more than ten years older than Xu Qing.
Xu Qing looked at these people who could be his uncles, and felt very funny because of his expression, tone, and uneasiness.
This feeling somewhat satisfies Xu Qing's vanity, perhaps this is why so many people pursue power.
It's a wonderful feeling to be in control of the fate of others and to decide the fate of others with your words and deeds.
Xu Qing put the information on the table and said: "I want to develop the SUV field, and now there are several plans, one is to acquire an automobile company to produce SUVs. The second is to build a self-built company and recruit people to produce SUVs.
The third is that you 4 companies, providing technology and personnel, jointly set up an automobile company to produce SUVs, which plan do you think is better? ”
The four of them breathed a sigh of relief, Xu Qing didn't scold them, and then they began to think about the three plans that Xu Qing said.
After a while, Smith spoke first: "I think the third plan is better, because in terms of automotive technology, the technology of sports cars and top luxury cars is the most advanced, and the technology mastered by our four companies is fully capable of producing SUVs, and there is no problem in technology."
And we are also very strong in car exterior design, and we can design SUVs with strong performance and beautiful appearance, but I think there are a few issues to consider.
The first is how to divide the shares of the four automobile companies in this jointly established automobile company. The second is that the SUV is a new brand or one of our four companies.
Third, the sales of SUVs are far more difficult than sports cars, top luxury cars, and the competition is also greater. ”
Xu Qing praised: "Smith, you said very well, there are some questions that I didn't think of before, such as whether the SUV brand is brand new or uses your 4 companies, this issue needs to be discussed." ”
Xu Qing looked at the other three people and said, "The three of you also have some opinions, just say anything." ”
After listening to Smith's speech, the other three people had a painful look on their faces, and their thoughts were similar to Smith's.
But Smith spoke first, and they were doomed to lag behind, but they had no choice but to speak, as long as they made similar points to Smith.
Xu Qing nodded after listening to their speeches and didn't say anything.
"Now let's discuss a few of the issues that have just been raised, the first question, the distribution of shares, my idea is to distribute shares based on the technology and personnel that you provide.
However, this method of distribution is more complicated and needs to be discussed many times, so this issue will be left to you to discuss, and you will tell me the results when the time comes.
The second question, the SUV brand, my idea is to create a new SUV brand, because it is impossible to make the SUV use your brand at the same time, which is not conducive to development and is more confusing.
In the case of a new brand, it is mainly a matter of popularity and consumer trust, and there is no need to worry too much about popularity, just advertising bombardment.
The main thing is consumer trust, whether they will trust this SUV brand that has emerged out of nowhere, after all, the vast majority of people trust those old car manufacturers more.
I think the best solution is to use the information that the background of the SUV is your 4 companies as a promotional point, after all, your 4 companies are still a little well-known in the minds of consumers.
And because you are both sports cars and top luxury cars, which are synonymous with high-end in the hearts of consumers, the SUV you jointly build should not have a bad impression on consumers.
The third problem, sales channels, after-sales outlets, competitors, these problems, there are only two ways to solve them, one is to use money to smash, the automobile field is very expensive, sales channels, after-sales outlets are smashed out of money.
The second is to compete with technology and competitors, if our SUV is the same as the competitor in terms of performance, but the price is slightly lower, then our competitiveness will be stronger. ”
In fact, Xu Qing did not say that there is a solution, that is, the relationship network, the relationship network in the automotive field is intricate, and the relationship network is very important.