"The registered name of the restaurant is Qingyuan Building, but I haven't made this signboard yet. When he got the restaurant's license back, Xu Yi saw a total of two licenses, one was Qingyuan Catering Management Company, and the other was Qingyuanlou Catering Company.

The last time Qin Guodong came, Xu Yi also asked him why he had two licenses, and he said that it was to facilitate management and better meet the needs of business development. He explained to Xu Yi that Qingyuanlou Catering Company is a subsidiary of the former, which is equivalent to a branch under the head office. If Xu Yi develops well in the future, if he wants to open a new store, he only needs to take the license of Qingyuan Catering Management Company and continue to register the branch in the form of a branch.

This can reduce a lot of trouble in operation and management.

As for the name of this Qingyuan Building, Qin Guodong said that he didn't have any ideas because of Xu Yi, so he gave a name a little broader, so that no matter whether he was running Chinese or Western food, it basically had no impact.

Liang Yayue then asked, "Then have you registered a trademark?"

Xu Yi shook his head, Qin Guodong had also mentioned the matter of registered trademarks before, and asked him to think about it after the exam. However, Xu Yi felt that this was just opening a restaurant, and there should be no need for a registered trademark, so he never remembered this stubble.

But since Liang Yayue mentioned it, she could also ask her, so she asked: "Is this what trademark do you need to open a restaurant?"

Liang Yayue has run the company for many years and has also registered a trademark, so she naturally understands the usefulness of trademarks, so she simply explained to Xu Yi: "Having your own trademark can better form and maintain brand value, and can better meet the unity of the packaging of tableware and take-out goods in the store." And having a logo makes it easy for customers to remember your store. It can also better promote and enhance the taste of your restaurant. ”

Lin Sha added: "And oh. If you don't hurry up and register your trademark. When you want to register it again when you want to become bigger and stronger in the future, maybe this trademark will be registered. If this is the case, unless you spend money to buy it from someone else, you may even be sued for infringement by others. ”

Liang Yayue also nodded, and advised: "It doesn't cost much to register a trademark in China, if you are familiar with the process, you can register a trademark for ten years as long as you spend a thousand yuan." As long as you pay less than six months before the cut-off date, you can continue to use it for another 10 years. ”

"There's really no need to save this money. If you watch the news, you will know that there is a dispute over the right to use the trademark of Da Laoji herbal tea, which is very troublesome. ”

"Not only that, but even a company as big as a fruit company has seen this. Their tablet PC sales in China also encountered a trademark dispute, and a company in Guangdong Province registered the trademark, only to be sued by that company for infringement. Until last year, the fruit company spent a total of 60 million meters to buy back the domestic auction trademark, how much loss do you say. ”

Hearing both of them say this, Xu Yi was also heartfelt, thinking about going to the trademark registration as soon as possible. "Then I'll solve this problem as soon as possible, or let's wait for the trademark application to get this design?"

Xu Yi plans to simply register Qingyuan as a trademark. Go back and call Qin Guodong and ask him to help him do it.

Listen to Xu Yi say this. Liang Yayue burst out laughing. "It doesn't cost much to register, but it's not that simple, and it's not something that can be done in three or five days. The registered trademark must be applied for first, even if the process is not delayed for a day, the three months of publicity are always inevitable. When I first registered my own trademark, it took me almost a year to apply for it. If you have to wait for this trademark, I really don't know when this store will be opened. ”

"Oh, I don't know what to say. Xu Yi smiled embarrassedly.

"I think it's better for you to prepare early, now that this trademark registration is open to individuals, it is easy to have malicious preemptive registration. ”

Seeing Xu Yi nodding, Liang Yayue said: "Also, whether it is these advertisements or the furniture in your store, if you want to customize it, you must have a unified style and logo." ”

After a deep sigh, she continued: "Otherwise, when we go back and let the designer design a pattern first, and then if you are satisfied with the trademark registration, take the pattern to do copyright registration first, and then go through the trademark registration procedures." ”

"Why don't you go directly to register a trademark, but first to register a copyright?" Xu Yi asked.

Liang Yayue explained to Xu Yi: "If the copyright registration is simple, the procedures are relatively fast, and it can generally be done in about a month. In this way, we can prevent your design from being stolen during the registration period, and also reduce the opposition when registering the trademark. ”

Xu Yi nodded, also took these to heart, turned around and dragged a blank piece of paper from the table, and wrote on it.

After writing, Xu Yi picked up the paper and showed it to a few people. "Look, how about those two words?"

Just like when Qingyuan was selected as the name of the company, Xu Yi was stunned, remembering the two seal characters on the jade plate at the beginning, and directly wrote down these two words according to his memory.

Lin Sha looked at it, a little dazed, this kind of distorted font looks like it should be a seal font. But the first word looks a little like a clear word, and she doesn't know what the latter word is.

Liang Yayue has been engaged in advertising design for many years, so it didn't take much effort to recognize all the words, "Is this the word Qingyuan?"

"Sister Liang is still amazing, I recognized it for a long time, you said that if you use these two words as the basis, how about designing it as a trademark?" Xu Yi looked up and asked.

"This seal doesn't seem to be a common script. ”

"Well, this is a jade pendant that I saw at home carved on it when I was a child. ”

Liang Yayue's eyes lit up when she looked at these two words, and said with a smile: "Based on these two words, it looks simple to decorate it with some moire on the side, and it should look very beautiful." ”

As she spoke, she quickly drew a circle of patterns around the font.

"It's very good!" Several people agreed.

"That's fine. Xu Yi. You can transcribe it to me again. I'll take it back and study it with a few more people, and I'll give you this to improve, and I'll give you the sample and you can take it to register the copyright, and these designs of ours will be based on this, what do you think?"

This professional matter is naturally handed over to professionals, Xu Yi went to get the paper and came over to the desk to write, and said with a smile: "Then it's troublesome Sister Liang, and the design fee will be calculated together when the time comes." ”

"We'll talk about that then. Xiao Li sat beside her, and Liang Yayue couldn't excuse herself. Save Xiao Li from guessing anything, that may have an impact on their plans.

"Then do you have a recruitment design for this signboard?" Seeing Xu Yi shaking his head again, Liang Yayue smiled, folded half of the paper in his hand and pushed it in front of Xu Yi. "But if you make a signboard in this seal font, it is easy for people to be unrecognizable, you can also write the name of the restaurant to me, if you believe it, the design of this sign will also be handed over to us." ”

"Then if you don't believe it, then the design fee will be calculated together. Xu Yi said, picking up the pen and writing down the words Qingyuanlou in a notebook.

Liang Yayue picked it up and took a look. The words on the paper don't seem to have any smoke and fire, and there is quite a smell of dust. He asked with a smile: "Xu Yi, I can't see that your handwriting is so beautiful, but isn't the handwriting of ordinary doctors all scribbled like chicken chops, and I can't read it clearly?"

The handwriting is sloppy, which should be regarded as a professional characteristic of doctors, and the handwriting of nine out of ten doctors is difficult to read, and the handwriting of the remaining doctor is simply unrecognizable.

"Sister Liang, I think of a joke when you say this. Lin Sha heard Liang Yayue say this next to her, and told a joke.

"There was a patient who went to the hospital and the doctor prescribed him in his usual illegible handwriting. The patient puts the prescription in his bag and forgets to pick up the medicine. ”

For two years, he used the kitchen every morning as a railroad pass to show the ticket inspectors, used it twice to enter the movie theater, a baseball field and a symphony concert, and even used it to get a boost for a note impersonating his boss. ”

One day, he lost his prescription, which his daughter picked up and played on the piano, winning a scholarship from a public conservatory. ”

Several people laughed when they heard it, and Liang Yayue wiped the tears from laughter and said, "Oh, no, I'm laughing to death." Speaking of which, all the medical records I saw in the hospital and the test sheets were basically unrecognizable, as long as they were not typed out by the computer. Is it written in such a sloppy handwriting for the sake of secrecy?"

How did this get to the point of secrecy?

Xu Yi said with a smile: "Where is there such an exaggeration as you say, in fact, this is too busy, so I have to write sloppily and speed up the speed of writing." ”

"Even when I was an intern, although the handwriting can still be seen, it is much more sloppy, which is really five or six years of work, but I am afraid that you will not be able to recognize my handwriting. ”

Speaking of which, except for the medical industry, all walks of life have basically gotten rid of paper and pen. Even those who are teachers probably don't write as much in a day as a clinic doctor does. There are so many patients every day, and it is too late to just look at the patients, so where can they still take care of writing stroke by stroke? This is even more remarkable if the person in charge of the ward, even if he is only in charge of 20 beds, and the day of examination and treatment, plus ward rounds and medical records, and then there are admissions and exits, where is there how much time to sit there and write a medical record with peace of mind. If this is written in a proper manner, is there any need to do anything else on this day?

Liang Yayue asked, "Then why don't you use computers?"

"The use of electronic medical record systems in hospitals has only started in the past few years, which can really reduce the workload of many doctors. However, some old doctors do not know how to operate even the simplest computer, and if the hospital does not have the means to provide him with a typist, he can only continue to write by hand. ”

Xu Yi spread his hands and smiled, "In addition, not every hospital has these systems, I had a physical examination some time ago, and many of the physical examination results I got were handwritten." This is still a provincial capital, and the foundation below is even worse, it is already good to be able to print invoices on the computer, and the prescriptions and medical records still have to be written by hand, so the doctor's scribbled handwriting is probably going to have to wait for at least ten or twenty years before it can be completely solved. (To be continued......)

PS: Busy work, the department has been busy for a week, well, it will take almost three days to finish. Alas, the manuscripts are all used up, and I am so tired every day that I really don't have the energy to write. The printer paper alone used up almost a box last week, and the toner cartridge ran out even more. On the weekend, in addition to sleeping two lazy nights, I was also busy with things, well, gritted my teeth and persevered!