At 3:50 p.m., in the conference room of the Sheraton Hotel, all the buyers of various TV stations arrived. On everyone's seat, there is a sign with the name of the TV station written on it.

In front of the crowd, there is a rostrum, and at the front of the rostrum, there is a small podium, which is the position of the host. The auction was announced to be open, and the final announcement of the results was here.

There was a row of tables behind the podium, behind which sat three people, one the presenter and the other two notaries. In order to ensure the fairness of the bidding and avoid black-box operations, Dongyang Zhengyu specially invited a notary public to notarize the event. There are still three vacant positions among the three of them, which are the positions of Chen Zhenghong and Zhang Ran.

The people from the TV station basically arrived in the conference room half an hour early, and they all had their bids ready, and they only needed to start bidding and they would submit their bids.

Different from the excitement of the film viewing meeting in the morning, at this moment, the conference room is quite quiet, and the expressions of absolutely some people are very solemn, and everyone knows that it will be a life-and-death battle next.

Gao Zhisen of Mango Satellite TV looked up at Zhang Hongsheng of Lychee Satellite TV not far away, and Zhang Hongsheng also happened to look at Gao Zhisen, and the eyes of the two suddenly collided together. Gao Zhisen smiled, and Zhang Hongsheng also smiled, but there was a faint flash of electric light in the eyes of the two, and then the two withdrew their gazes.

The four joint buying groups led by Blueberry Satellite TV are talking in a whisper, they are relatively relaxed, the price of 800,000 is already sky-high, and it is not a big problem to win "Before Dawn", they really don't believe that anyone else will offer a higher price than themselves.

Chen Guolin of Peking Satellite TV decided to take a gamble and bet his entire future on "Before Dawn". Rather than being used as a stumbling block by others. It is better to distribute the cold yamen, it is better to break the kettle and sink the boat. Fight for a way out.

For professionals like Chen Guolin, it is difficult for ordinary TV dramas to impress them. is that many viewers think that TV series with good quality are average in their eyes. But after watching the first five episodes of "Before Dawn", Chen Guolin only had one feeling, it was really exciting. He thought it was exciting, not to mention the average audience, so he decided to take a gamble.

After a few minutes, from outside the conference room, three people walked in, and it was Chen Zhenghong who walked in front. He was followed by the two directors of Before Dawn. Zhang Ran and Zhang Jiandong.

Chen Zhenghong walked up to the stage, said hello to the host and the notary, and walked to the middle position and sat down. Zhang Ran and Zhang Jiandong followed behind, sitting on Chen Zhenghong's left and right sides.

With the arrival of Zhang Ran and the three of them, everyone who attended the bidding meeting this time arrived.

Chen Zhenghong glanced at the time, it was exactly four o'clock in the afternoon, nodded at the host, and signaled the bidding to begin.

The moderator immediately stood up and walked to the podium. There was a microphone on the podium. She tried the microphone first, and then began to make her opening statement. It's all a welcome cliché. After saying this, the host asked Chen Zhenghong to announce the start of the bidding. She stepped aside and gave up the podium.

Chen Zhenghong stood up. After walking to the podium, he said politely and got to the point: "I have invited everyone to watch our company's drama in the morning." I believe that we already have a good idea of the quality of our drama, so I ask you to hand in your respective bids. In order to ensure transparency, we will announce the winning TV station on the spot after reviewing the bottom of the bid. ”

The buyers of the TV station took out their briefcases one after another. walked to the rostrum, handed it over to Chen Zhenghong's hands, and soon piled it up into a thick stack.

Chen Zhenghong smiled at Zhang Ran and Zhang Jiandong: "Both, let's take a look at the bottom of the bid together!"

Zhang Ran and Zhang Jiandong nodded, "Before Dawn" condensed their hard work, and they both hoped to sell it at a good price. They pulled up their chairs to position themselves closer to Mr. Chen, so that they could easily see the bottom of the bid.

Chen Zhenghong opened the first bidding document, which was an offer from CCTV, with a bid of 750,000 yuan. is worthy of CCTV, and it is really rich!

followed by Mango Satellite TV's bid of 700,000, and Litchi Satellite TV also bid 700,000, what a pair of enemies!

Dolphin TV bid 600,000!

Blueberry Satellite TV, Tomato Satellite TV, Southeast Satellite TV, and Xichuan Satellite TV jointly bid 800,000!

……

Zhang Ran and the three of them looked at the bottom of the bid unhurriedly, while the representatives of various TV stations in the audience had different expressions. Those TV stations that knew that they didn't win the bottom of the bid had very relaxed expressions, and watched other TV stations fight with a gloating expression, and the TV stations that wanted to win "Before Dawn" were a little nervous, staring at Zhang Ran and them, hoping to see some information from the subtle changes in expression. However, Chen Zhenghong and Zhang Jiandong are old rivers and lakes, and their expressions have not changed from beginning to end, and it is difficult to see their psychological activities from their faces, so everyone's eyes are focused on Zhang Ran's face.

Zhang Ran has an expression, and his expression is very rich, but his expression is too rich, one is an ecstatic expression, like a million, and then he pulls his hair painfully, with tears in his eyes, and then there is an incomparable surprise......

The people on the TV station in the audience were surprised at first, and then the more they looked at it, the more familiar they became, and finally remembered, Nima, isn't this the few expressions that Stephen Chow made in "The King of Comedy"! What kind of wife died in childbirth, and there was no little JJ or something like that.

Only then did they realize that they had been tricked by Zhang Ran.

This bastard!

Time is slowly passing, although it is not long, but it is still a little difficult for those TV stations who want to win the broadcast rights. They are all determined to get it, and the price of the purchase is also very high, but they don't know what kind of price other TV stations are waving, what if others sell higher?

When Zhang Ran and the others finished reading the last document and raised their heads, the hearts of everyone at the scene were in their throats, and the results were about to come out, who would win the bid?

Chen Zhenghong taught the bidding card to the host, and under the supervision of the personnel of the justice department, the host announced the final result: "The winning bid is Peking Satellite TV, with a bid of 850,000 yuan!"

850,000, Peking Satellite TV!

As soon as this result was reported, the buyers of various David TV in the audience couldn't help but gasp, 850,000 episodes. This price is really sky-high!

Now the top domestic TV dramas are only about 500,000 episodes, of course, large-scale historical dramas such as "Romance of the Three Kingdoms" and "Water Margin" are another matter. Whether it's an investment. The star lineup or social attention is completely different, and such dramas generally do not worry about ratings. So the price must be higher, but urban dramas like "Romantic Career" don't have such a big advantage, and the price of being able to sell an episode of 15o is already a precedent in the industry, and the representatives present immediately lost their temper, and the highest among them was only 12o million episodes.

For the buyers of various TV stations, the sky-high price of 850,000 yuan was not accepted, after all, the quality of "Before Dawn" is here, and everyone has seen it. But what really surprised people was that it was Peking Satellite TV who made the bid.

If it is CCTV and Mango Satellite TV, everyone can understand it, and even Litchi Satellite TV can accept it. But it's Peking Satellite TV. You must know that Beiping Satellite TV ranks outside the top five in the national provincial satellite TV, and the ratings are relatively average, and it is too risky to spend 25.5 million to buy a drama!

Peking Satellite TV is crazy!

Chen Guolin is really crazy!

The people at CCTV shook their heads, although they are very optimistic about "Before Dawn", but 750,000 episodes is the limit, and no matter how high he is, he will not be able to make a difference when he goes back. CCTV has no shortage of good dramas, nor is there a shortage of big dramas, "Before Dawn" is lost and lost, it's not a big deal.

Gao Zhisen of Mango Satellite TV was surprised by both the price and the result. But they are also more satisfied, Peking Satellite TV and CCTV are in the same place, which is destined for them to live in the shadow of CCTV, and the audience will be diverted by CCTV in large numbers. Even if they win "Before Dawn", there will be no danger to Mango TV.

Litchi Satellite TV has a little regret in her heart, "Before Dawn" is a good show, and it will definitely be a good thing if it can be won. But this price is too outrageous, and if this price is won, it may not be able to pay off. The risk is too great.

Blueberry Satellite TV's several TV stations that jointly purchased the film were extremely annoyed, thinking that 800,000 would definitely be won. I didn't expect to miss. I knew that it was better to report 900,000 directly, and 30,000 more per station, which was completely acceptable.

Chen Guolin felt that everyone's eyes were focused on him, but those eyes were not envy, jealousy and hatred, but as if he was saying that there was a fool here. Chen Guolin's mood was not relaxed because he won "Before Dawn", but collapsed even tighter. He knew that he would not have an easy time before the ratings of "Before Dawn" came out.

Among all the people present, the happiest is undoubtedly Chen Zhenghong, "Before Dawn" has a total of 30 episodes, 850,000 episodes, and the final price is 25.5 million, while Dongyang Zhengyu's investment in this drama is only 20 million, that is, he has earned 5.5 million now. After the broadcast of Peking Satellite TV, you can also sell the second and third rounds of broadcast rights. As long as the ratings are good, it is not a problem to sell more than 10 million, which means that it is very likely that the whole drama will earn 20 million in the end.

20 million is nothing in ten years, but in 2002, it is really a big profit. Huayi is the best film and television company in China, with a profit of only 58 million in 2007, and now it is 2002.

"Before Dawn" can be so sought after by film buyers, thanks to two people, Zhang Jiandong and Zhang Ran, of which Zhang Ran plays a greater role, after all, the script was written by him. has such an excellent basic foundation, even if the director's level is a little inferior, the play will not be bad.

For a while, Chen Zhenghong admired Zhang Ran even more, and involuntarily looked sideways at Zhang Ran.

Zhang Ran's expression was calm, as if everything in front of him was within his expectations.

Chen Zhenghong sighed in his heart, Zhang Ran is indeed stable, he is really a person who does big things, everyone is doing a big project of 90 million US dollars, and this 85 episode is completely drizzle for him.

In fact, Zhang Ran was quite surprised in his heart, the price of 850,000 was completely unexpected by him, thinking that it would be good to reach 600,000 per episode.

At the end of the bidding, a TV station approached Chen Zhenghong to talk about the second round of broadcast rights of "Before Dawn", but there were not many TV stations to talk about, only Dolphin Satellite TV.

The price of the second round of broadcast rights of TV dramas is generally close to half of the first round, and if the first broadcast rights of a drama are 1 million, the price of the second round of broadcast rights is basically around 450,000. The premiere rights of "Before Dawn" were sold for 850,000, and the price of the second round of broadcast rights should be close to 400,000.

All major TV stations think that "Before Dawn" is a good drama, but they also think that the price of 850,000 is inflated. The price of 400,000 yuan can buy the premiere rights of a TV series with good quality, and it is not cost-effective to buy the second round of broadcast rights. They are not in a hurry to grab the second round of broadcasting rights, and plan to wait for "Before Dawn" to be broadcast on Peking Satellite TV.

In the end, the second round of broadcasting rights was not negotiated, and Dolphin Satellite TV bid 250,000 yuan, far lower than Chen Zhenghong's expectations. However, Chen Zhenghong is not in a hurry, he believes that after "Before Dawn" is broadcast, the people on the TV station will cry and shout to buy the second round of broadcast rights for themselves. (To be continued.) )