There are many ways for TV stations to purchase TV dramas, and there are roughly two kinds, one is to buy out the copyright, and the other is to buy the broadcast rights.

Buying out the copyright means that the TV station directly buys the copyright of the TV series, and the copyright of the TV series belongs to the TV station, and no other station can broadcast it, unless the TV station that owns the copyright agrees.

However, there are very few cases of buying out copyrights, unless films like "Mansion Gate" and "Huanzhu Gege" are worth it, so few TV stations are willing to take this risk. Under normal circumstances, they buy the broadcast right of TV series, and the broadcast right of TV series can be divided into three types, one is the exclusive first round of broadcast rights, one is the first batch of broadcast rights, and the other is the second round of broadcast rights.

To put it simply, the exclusive broadcast right means that I pay a high price to buy the first round of broadcasting rights, and when I broadcast, other television stations cannot broadcast it, and when I finish broadcasting, then other television stations can broadcast the second and third rounds; the first batch of broadcasting rights is that several television stations jointly purchase the first round of broadcasting rights, and when the time comes, everyone will broadcast it together, one drama with four stars, and one drama with two stars is this model; as for the second round of broadcasting rights, it is waiting for the first round of broadcasting by other TV stations, and I am broadcasting the second and third rounds.

Of course, TV stations with deep pockets such as CCTV and Mango Satellite TV have always bought exclusive broadcast rights, especially CCTV prime-time TV dramas, which require absolute exclusive broadcasting; first-tier TV stations such as Dolphin Satellite TV, Tomato Satellite TV, and Lychee Satellite TV have both exclusive broadcasting rights and premiere rights; second-tier TV stations such as Xichuan Satellite TV and Qinchuan Satellite TV often buy popular dramas through joint bidding, and several stations compete for popular dramas together.

At this time, in a room in the hotel, Gao Zhisen, the director of Mango Satellite TV's film purchase, was discussing the price with his assistant. They have already made up their minds to take Before Dawn. However, this time "Before Dawn" uses a secret mark, and neither of them knows what the psychological price of the other party is. If you set it too high, you will inevitably suffer a dumb loss, and if you set it low, you are afraid that you will not be able to take it. So the price tag is really a headache.

"Tie Jun, how much do you think we should offer?" Gao Zhisen hesitated for a long time and still couldn't pay attention, looked up at Bai Tiejun, an assistant on the side, and asked.

Bai Tiejun thought calmly: "Director Gao, in fact, Zhang Hongsheng was right in the morning, the theme of "Before Dawn" is too old, and those who like this kind of drama are often elderly audiences, and our Mango Satellite TV audience is more young, and few young people like this kind of spy war theme, and we may not have too high ratings when we put this drama." I think 500,000. If you exceed this price, it may not be very cost-effective!"

Gao Zhisen shook his head lightly: "You're right, but if we don't win this drama, if it falls into the hands of Litchi Satellite TV, it will pose a threat to us." Think about it, if "Huanzhu Gege" didn't fall into our hands, but into the hands of Litchi Satellite TV, what would be the effect. So we must win this play, even if it is smashed in our hands, we will admit it, but it must not fall into the hands of our opponents!"

Bai Tiejun suddenly realized. The gap between himself and the director is really too big, and his vision is not at the same level at all, so he said sincerely: "Director, I'm too shallow." I propose to give out 600,000. You should be able to get it for the price!"

"600,000 should be able to win, but it's not too safe, I feel that Zhang Hongsheng will definitely explode the price. This year, Litchi Satellite TV is very determined to buy dramas, and it has smashed several big dramas in a row!" Gao Zhisen said with a frown. "I read the price of 700,000 yuan, and the price of Lychee Terrace should not exceed this price. It doesn't matter if you buy other stations. As long as you don't let the lychee table snatch it!"

"It's still the director who has thought it through, I think the most likely ones to win are Dolphin Satellite TV and Blueberry Satellite TV, which are jointly bought films, and it's best for them to win it!" Bai Tiejun listened to Gao Zhisen's words, and his face was full of admiration.

"You're right!" Gao Zhisen also nodded, "Several of them jointly bought, and at the same time, the premiere will be broadcast, and the ratings will be diverted, and the threat to us is much smaller." If they do, we'll save a lot of trouble!"

When Gao Zhisen and Bai Tiejun were discussing the price, in another room, people from Blueberry Satellite TV and Tomato Satellite TV, Southeast Satellite TV, and Xichuan Satellite TV were discussing the price in the room.

The so-called four-star model of one drama is actually a drama buying alliance jointly created by about four satellite TV channels to share the cost of buying dramas and broadcast the first round at the same time. As a TV drama purchase model with Chinese characteristics, its emergence has indeed made TV stations and producers taste the sweetness. For example, a certain drama costs 1 million episodes, and the price is unaffordable for most satellite TVs. But through the four-channel simulcast model, even if the producer finally offers a price of 1.6 million yuan per episode, it will be evenly divided into only 400,000 yuan per family.

"Sister Ye, how much do you think we should pay?" Wu Ping, the film buying director of Blueberry Satellite TV, is the convener of this drama buying alliance, and he is very confident in winning "Before Dawn". The four TV stations are disassembled, and their strength is far from CCTV and Mango Satellite TV, but when the four are united, the waist board is thicker than CCTV. However, although he has money, it does not mean that he can spend money indiscriminately, and he still hopes to win "Before Dawn" at a reasonable price.

"The quality of this drama is very high, it will definitely be popular, and CCTV and Mango Satellite TV will definitely buy it at a high price. I estimate their price to be in the range of 600,000 to 700,000. For the sake of insurance, let's pay 800,000 yuan, no one will rob us of this price! What do you think?" Ye Lingyu of Tomato Satellite TV thought about it for a while.

"I think it's okay, although the price is on the high side, but the quality is there, can't be missed. Southeast Satellite TV's film purchasing director said.

"I agree. Xichuan Satellite TV's film purchasing director said, "This drama must be won, our station has not bought any potential dramas this year, this drama must be won!"

At the same time, Chen Guolin of Peking Satellite TV is in a struggle, "Before Dawn" is too exciting. Chen Guolin believes that "Before Dawn" will definitely be a hit, and may even cause a sensation. It is well made, the plot is reasonable and attractive. Several of the leading actors have a certain fame, and they are beautiful and full of various factors that attract the market, so he wants to buy the exclusive premiere rights of "Before Dawn".

Chen Guolin has been the director of film acquisition for just one year. But now his position is a little precarious. He was able to sit in this position thanks to the trust of a leader in the station who died in a car accident two months ago. People walk tea cool. And the director of film purchase is a fat shortage, and it is very eye-catching for Chen Guolin to continue to sit here. He had heard the wind. Someone is already active and wants to sit in his place.

Therefore, Chen Guolin must make some achievements, otherwise it will not be long before he will be moved, and now "Before Dawn" has given him a little hope. If "Before Dawn" is popular and the advertisements are on sale, then he will be able to turn over from the quagmire and regain the attention of the station.

However, there are both wealthy TV stations such as CCTV and Mango Satellite TV, as well as teams that jointly bid for it, and they must spend a high price to win the first round of exclusive broadcasting rights of "Before Dawn". Although Peking Satellite TV can't compare with CCTV and Mango Satellite TV. It's still no problem to win "Before Dawn". But if the price of the words is too high, if the ratings of "Before Dawn" are not ideal, then the price of advertising will not be raised, and the cost will not be recovered, then Chen Guolin will be completely finished.

For Chen Guolin, this is an opportunity for both risks and opportunities, and it is also a gamble.

Whether to gamble or not, Chen Guolin really didn't dare to make up his mind easily!

And at this time. Zhang Ran seemed very relaxed, and talked with Chen Zhenghong in the room about his views on "Spring in Summer".

Zhang Ran is too familiar with Chen Zhenghong, and he has no scruples when he talks. What to say: "The storyline is okay, it's just a bit bloody, and the conflict is not enough." The pace is too slow. I think it's better to find someone to polish the script well, it's possible to make a good TV series!"

Chen Zhenghong saw Zhang Ran say this. He said: "You are an expert in scripts, you have read all the scripts." Then please help me change it. I know you're not short of money for these scripts now, but if you should give it, I'll definitely give it anyway, and I'll give you 30,000 episodes, how about it?"

Zhang Ran waved his hand and said: "I don't have the talent to write this kind of play, let's find the right person to change it! The script is one aspect, and the key is packaging." This drama is an idol drama, and the most important thing to do an idol drama is that the actors should be handsome, and they should choose the kind where the little girl can shout 'wow' when she sees it. Why "Meteor Garden" is popular, in addition to the good plot, the key is that the actors are handsome. In addition, pay attention to the costumes, and the actors must be dressed in fashion. This fashion is not to say pompous, not to dye the hair colorful, not very fancy. It's better to wear something that everyone can wear, but it's really good!"

Chen Zhenghong nodded and said: "You're right, we plan to use newcomers in this play, considering that the theme is an idol drama with a modern sense of modernity and a strong sense of fashion, we plan to select actors from the models to ensure that the characters are pleasing to the eye." In terms of character building, according to the respective characteristics of the actors, they are positioned in their true colors, and the script is further adjusted accordingly, so that the actors and characters are fully combined to ensure that the performance is traceless and natural. ”

Zhang Ran was speechless, why do you want to learn from Taiwan, there is no way for Taiwan idol dramas to choose people from among the models.

There are film and television majors in Taiwan, but film and television students don't like to act in TV dramas, and are mainly active in the field of drama, so many TV drama actors are pulled from the street or born models. The major film and television colleges in China want to act in a handsome guy who can't act in a TV series, where is the need to choose people from the models.

Zhang Ran suggested: "Although it is an idol drama, it is acting after all, and it is difficult for you to find a group of models to be satisfactory in performance." The model has a good figure, but in terms of appearance, it can't be compared to the students of the acting department. I suggest that you still choose people from professional colleges, a few days ago I saw a boy in the play, from the acting department, called Brother Hu, a natural idol, so handsome!"

Chen Zhenghong felt that Zhang Ran's words were also reasonable, and nodded: "You are an expert, I will listen to you." Brother Hu, I remember this name. What about the heroine?"

Zhang Ran said: "You can let Zhang Xinyi try, she is tall, has a good figure, and can hold up in European-American clothes." After all, the heroine came back from studying in Canada, and it is more appropriate to dress in European and American style. I'll take care of the costumes, and when the training is over these days, I'll go to the United States for a month. When the actors' auditions are over, you come to the United States with them, and I'll take them to buy clothes!"

Chen Zhenghong was shocked when he heard that he went to the United States to purchase clothing: "I'm afraid this cost is a bit high, right?"

Zhang Ran shook his head: "In fact, buying clothes in the United States, especially branded clothing, is cheaper than in China." In this way, all the costume fees will be paid by me, and I will be counted as a shareholder in this play!"

Hearing that Zhang Ran was going to buy shares, Chen Zhenghong smiled. I am not afraid of what you ask for, but what I am most afraid of is that I have nothing to ask for, and people who have nothing to ask for often want more. More importantly, since Zhang Ran has become a shareholder, he will inevitably participate in the production of TV series. With Zhang Ran's participation, the quality of the whole play is guaranteed: "Okay, it's settled!" (To be continued.) )