Chapter 214: Gambling

After the bidding meeting, Chen Zhenghong hosted a banquet for representatives of various TV stations at the hotel. Although the film was sold, Dongyang Zhengyu is doing TV series, and there are a lot of opportunities to cooperate in the future.

Although the buyers of major TV stations did not win "Before Dawn", everyone did not live on "Before Dawn". However, after seeing the quality of "Before Dawn", everyone has two more confidence in Dongyang Zhengyu's TV series, and is quite interested in the company's next new dramas, and they have inquired about the news one after another.

"Mr. Chen, I don't know what your Dongyang Zhengyu will do next, and what are you going to shoot in the next TV series?" Zhang Hongsheng of Litchi Satellite TV took the lead in asking.

Chen Zhenghong said with a smile: "There is a criminal psychology drama "Silent Witness" that is being filmed, directed by Mr. Jiang Wei from Nortel, who is the screenwriter of "Don't Talk to Strangers". There will be two dramas next year, one is the criminal investigation drama "Absolute Control" directed by Zhang Jiandong, and the other is an idol drama produced by director Zhang Ran. ”

If the buyers of TV stations heard Jiang Wei's TV series ten years later, it is estimated that they will fight, "Cliff", "Latent", and "Borrowed Gun" are all high-quality domestic dramas. But now Jiang Wei is not famous, although he is the screenwriter of "Don't Talk to Strangers", but the screenwriter and director are completely different things. The film buyers present were not interested in "Silent Witness", and their focus was on Zhang Jiandong's "Absolute Control", and they all asked Zhang Jiandong for news.

When many film buyers surrounded Zhang Jiandong, Gao Zhisen, the purchasing director of Mango Satellite TV, found Zhang Ran. In the past two years, Mango Satellite TV has begun to take the development route of youth and entertainment. The main audience group is also relatively young, with the 20-50 year old occupying 65% of the viewership. Therefore, when I heard that Dongyang Zhengyu was going to launch an idol drama, I became interested.

Gao Zhisen asked, "Director Zhang, I heard that you are going to make an idol drama?"

Zhang Ran smiled and waved his hand: "Don't listen to Mr. Chen's nonsense." I just give a little comment and don't participate in the production. I have my own movies to make. How can I have time to shoot a TV series. ”

Gao Zhisen looked at Zhang Ran, couldn't hold whether what he said was true or not, and groaned slightly: "Since "Meteor Garden" became popular, a large number of idol dramas have been filmed in China, but the quality is really not good. A few days ago, I watched a TV series known as the mainland version of "Meteor Garden", and I felt really bad, very earthy. I don't know what you think?"

Zhang Ran glanced at Gao Zhisen, this person is really interesting. obviously wanted to find out the news, but he went around in a circle, let himself take the initiative to say, and smiled: "I think it's a problem of concept." Don't we have handsome guys in the mainland? There are more handsome guys in our mainland, and the key is that the packaging is not good. What's more, let's follow the butt of RTHK, and the things we shoot are all rotten by others, and the audience naturally feels dirty. Why can't we skip Hong Kong and Taiwan and learn directly from Europe and the United States? In this way, we will run ahead of Hong Kong and Taiwan. Take "Before Dawn" as an example, spy warfare is an old theme, but after we look at the techniques of American dramas, is it refreshing?"

Gao Zhisen nodded secretly in his heart. Zhang Ran's vision is really amazing, and he sees the key when he looks at the problem. The idol dramas in the mainland follow the trend and the idol dramas are very serious, and the packaging can't keep up. Therefore, audiences who are accustomed to watching Hong Kong and Taiwan idol dramas will naturally feel dirty. It is necessary for him to focus on Dongyang Zhengyu's play!

After the banquet was over, Zhang Ran was about to go back to the youth hostel. was stopped by Chen Zhenghong, saying that he had something to discuss with Zhang Ran. Zhang Ran had no choice. I had to follow Chen Zhenghong to his room.

The two sat and chatted for a few minutes, when a knock sounded on the door, and then Chen Guolin, the film purchasing director of Peking Satellite TV, walked in. Zhang Ran was surprised, why did he come?

Chen Zhenghong explained with a smile: "I am classmates with Guolin University, and they have a dormitory!"

Zhang Ran was a little surprised, it seemed that Chen Zhenghong did not introduce Chen Guolin's identity as a classmate in the conference room in the morning and in the banquet hall in the evening, so he should be avoiding suspicion, and said with a smile: "Then he still dares to offer such a high price, and he is not afraid that others will say that you operate in the dark and eat kickbacks or something?"

The output of domestic TV dramas is very large, and there are very few that can be broadcast eventually. In the face of a serious oversupply situation, many film and television companies have unscrupulously wooed the TV station film buyers, giving kickbacks, stuffing red envelopes, and inviting people to travel abroad, etc., so the TV drama purchase and sales department is the fat gap of TV stations.

Chen Zhenghong was taken aback, he couldn't say this nonsense, otherwise he would make a commotion for no reason, and hurriedly waved his hand: "Everyone is rushing to ask for a high-quality drama like "Before Dawn", where do you need to give kickbacks. We don't usually talk to each other, and even when we talk on the phone, we never talk about work. "Before Dawn" he only saw today. To be honest, I was also very surprised that he came up with this price!"

Zhang Ran shrugged his shoulders and looked indifferent: "Of course I believe it, but don't others think so?" To be honest, the price of 850,000 yuan is Peking Satellite TV, it's hard to believe that there is nothing else in it!"

Chen Zhenghong was speechless, the price of 850,000 is indeed too high, if it is CCTV and Mango Satellite TV, it can be understood. But the ratings of Peking Satellite TV have always been average, spending such a high price to smash a drama, coupled with the identity of a classmate, it is indeed easy to make people have bad associations.

Chen Guolin smiled bitterly: "I have no choice but to bet on the future of "Before Dawn"!" He heard Chen Zhenghong say that Zhang Ran has great ideas, especially in publicity. He hoped that Zhang Ran would help come up with ideas, so he didn't hide it from Zhang Ran.

Chen Zhenghong only knew what was going on when he talked to Chen Guolin after bidding, looked at Zhang Ran, and said, "Guolin is my friend, I want to help him." I can't get involved in other things, but it's okay to do my best in publicity. You have a lot of ideas, I don't know if you have any good ideas for publicity?"

Zhang Ran glanced at Chen Zhenghong, this person is very affectionate and righteous, and it costs money to participate in publicity. He pondered for a while, looked at Chen Guolin and said: "Director Chen, with a copyright fee of 25.5 million, how much can "Before Dawn" keep its capital and make money in your Beiping Satellite TV ratings?"

Chen Guolin is the director of film purchase, and his performance is linked to ratings. If you buy two TV series with poor ratings in a row, then you are in danger of being out of class. Therefore, he has studied the ratings quite well: "According to past experience, the ratings must exceed 5% to protect the capital, and if it can reach 6%, it will definitely make money." ”

Zhang Ran nodded. Turning his head to look at Chen Zhenghong, he asked, "Mr. Chen, what is your expectation for the ratings of "Before Dawn", do you think it can exceed six percent?"

If it is CCTV, Chen Zhenghong thinks that it is possible to rush to ten, if it is Mango Satellite TV, it can hit eight, and Lychee Satellite TV can hit seven. Although the platform of Peking Satellite TV is not very good, it is completely possible to rush six. He nodded: "I don't think six percent ratings is a big problem!"

Zhang Ran picked up the cup, took a sip of tea, and said unhurriedly: "If this is the case, you might as well sign a gambling agreement." If the ratings are six percent, then the cost per episode will still be 850,000. If the ratings are only five percent, it costs 700,000 per episode, and if the ratings are four percent, then 500,000 per episode. Of course, if the rating is higher than 6%, then the corresponding cost will be added on the basis of 850,000, for example, if the rating reaches 7%, the fee will be 900,000, and so on. Of course, you can negotiate the specific price. ”

The signing of VAM agreements for TV dramas is not a new product. In 2000, Modu TV and Deng Jianguo, chairman of Superstar Film and Television Company, signed a ratings commitment contract for "Iron Tooth Bronze Tooth Ji Xiaolan". Once the ratings meet the standard, the TV station will pay the corresponding remuneration according to the contract standard, and if the ratings exceed the standard or do not meet the standard, they will be rewarded or fined.

Chen Guolin's eyes lit up, and according to Zhang Ran's gambling model, his risk was much lighter. If "Before Dawn" reaches six percent. Naturally, everyone is happy. If the ratings do not reach 6 percent, you don't have to pay so much money, which reduces the loss of the TV station. But that's it. Chen Zhenghong is at risk. He could have gotten 850,000 episodes and signed this agreement. If the ratings don't reach it, then he will have to make a lot less money.

Chen Zhenghong is very confident in "Before Dawn". After all, the quality is there, and it is not a big problem to rush to six, if the ratings can be rushed to seven or eight, you can make more money. However, no one dares to pat their chests on the ratings as a guarantee, and the Beiping Satellite TV platform is average, in case the ratings do not reach 6%, they will lose a lot. It's really a gamble!

If it was Zhang Ran, he would definitely sign it, and he had confidence in "Before Dawn". However, Chen Zhenghong had to make up his own mind about this matter, and continued: "Publicity, I suggest that stills be shown on major forums, and at the same time, let the actors of the crew go to the end of the world to gossip and interact with netizens. For example, Zuo Xiaoqing asked her to go to the forum to write some thoughts, tell interesting stories about the filming process, and forward them to other forums. Sending a little bit every day is a good publicity for her or the TV series. By the way, the news of the sky-high price of "Before Dawn" should be released quickly!"

The next morning, the headline of the entertainment section of "Peking Morning News" was "The premiere rights of "Before Dawn" are sold at a sky-high price", and the article reads: "The premiere rights of the TV series "Before Dawn" have been sold to Peking Satellite TV, and the price of a single episode has reached 850,000, and the total price has exceeded 25 million. The play is co-starred by famous actors Chen Daoming and Chen Baoguo, and co-directed by famous directors Zhang Jiandong and Zhang Ran. It is reported that the play will premiere nationwide on Peking Satellite TV early next year......"

As soon as this report came out, many media reprinted it one after another. Everyone did not look down on the ratings of "Before Dawn", after all, the starring actors are Chen Daoming and Chen Baoguo, both of whom are guaranteed to clean up, and the directors are Zhang Jiandong and Zhang Ran, and the ratings are definitely good. However, this price is too high, I am afraid that Peking Satellite TV will lose money this time.

At the same time, Dongyang Zhengyu began to release stills of actors in well-known communities such as Tianya Bagua, and exquisite stills were issued, which immediately caused a huge sensation.

"Wow, Uncle Dao Ming is so handsome, so handsome that I have a bloody face!"

"Who is this heroine? so beautiful, her temperament is really good!"

"I was seconded by Uncle Daoming, and I'm too handsome in a military uniform! Do you want to be so handsome! What should I do when I dream of him at night? The landlord's soul is faint!"

"Why are they all supporting Uncle Daoming, I support Uncle Baoguo!"

"I've been waiting for news from Before Dawn, and now it's finally news. Uncle Daoming and Uncle Baoguo co-starred, I'm really looking forward to it!"

"Zhang Ran's fans passed by calmly!"

For a while, the Internet was full of voices discussing "Before Dawn", and there were all kinds of topics. There are praises and disparages, but in the end, it is the praise that occupies the majority.

In an office of Peking Satellite TV, Wang Gang of the purchasing department looked at the newspaper in his hand and let out a sneer: "You can still live if you do evil in heaven, but you can't live if you do it yourself, Chen Guolin, your good life is coming to an end!" (To be continued.) )