January 22, Shanghai Stock Exchange.

Located at No. 289 Haiwei Road, the East Star TV Building, with a total height of 20 floors, is a boxy building with a decent design style.

Shanghai's largest TV station and largest media group are located in this building.

At 10:40 a.m., the management of Shanghai Dongxing Media Group received a call from Secretary Li Ruigang, the director of the station, and 10 minutes later, they went to the conference room on the 16th floor for a meeting.

After several deputy directors and vice presidents arrived in the conference room, they learned that this temporary meeting was mainly to discuss the equity auction on the 25th.

What else is there to discuss at the auction?

Haven't the list and procedure been finalized a long time ago?

10:50 a.m.

Li Ruigang came to the conference room, and the first thing he said after sitting down was: "Who saw the report of the cooperation between Dao Film and Television Media and Fremantle-Media today?"

More than a dozen people in the conference room, you look at me, I look at you, Shaoqing, one of the deputy directors, Tang Rong, said: "I saw it." ”

Li Ruigang said expressionlessly: "Tang Rong, tell me about the content of the report. ”

Tang Rong was stunned for a moment and said, "Director, I scanned it when I browsed the news in the morning, and the specific content ...... Didn't remember much. ”

Li Ruigang said: "It doesn't matter, remember how much to say." ”

Tang Rong ran out of tricks, cleared his throat, and said while recalling, "Uh...... Fremantle-Media, one of the world's largest TV programming and production companies, has entered into a strategic cooperation agreement with Youdao Film and Television Media, a wholly-owned subsidiary of Youdao Group, in which the two companies form a joint venture in Shanghai, which will focus on the mainland variety entertainment market...... In addition, this company has a talent training department, which mainly cultivates the host and behind-the-scenes talents of variety shows...... By the way, the company's programs involve reality shows, emotional categories, dating categories, games, and documentary categories. ”

After Tang Rong finished speaking, Li Ruigang nodded, looked at Xu Chenggong, assistant to the director, and said, "Chenggong, tell me what you think." ”

Xu Chenggong, who was just in his early 40s, graduated with a doctorate in media studies, with a Chinese face, thick eyebrows, and a dignified appearance.

Listening to Director Li call his name, Xu Chenggong put down the white porcelain teacup in his hand and said unhurriedly: "Someone excluded Youdao Film and Television Media Company from the bidding list before, and this decision was a bit hasty. Behind Youdao Film and Television Media is Youdao Group, Youdao Group holds Zhiwei Weibo in its hands, and I don't think I need to say more about what Zhiwei Weibo is. ”

As soon as Xu Chenggong said a word, he unscrupulously "pointed" Zhang Dalei, the deputy director in charge of the equity auction, and the smell of gunpowder filled the conference room.

There is a reason why Xu Chenggong fired an artillery bombardment of Zhang Dalei - Zhang Dalei lost ground.

Zhang Dalei has always had the ambition to be the director of the station, relying on his brother Zhang Dayun is the deputy mayor of Shanghai, in recent years, Zhang Dalei has privately pulled some middle-level people into a small circle, waiting for the opportunity to change the dynasty.

Li Ruigang also has a backer in the city, but he is not afraid of some small actions behind Zhang Dalei's back, but if it is tossed by the surname Zhang, it is always a hidden danger.

So, in November 2007, Li Ruigang sent a report to the relevant departments of the city, applying to Shanghai Dongxing Media Group Co., Ltd. to start a new round of reform.

Li Ruigang's application for reform was not sudden.

Dongxing Satellite TV was established in 2003, relatively late, but with abundant financial resources, at first it wanted to imitate Phoenix Bird Satellite TV, take the route of current political news, and focus on high-end people. As a result, I didn't go through it for a year, and I transformed into entertainment.

The transformation of entertainment will inevitably collide with Mango Satellite TV.

So, in the three years from 2005 to 2007, Dongxing Satellite TV and Mango Satellite TV "went to war in an all-out way", and the two TV stations fought openly and secretly in the ratings of talent shows, star-making capabilities, publicity, and poaching.

After fighting for three years, he killed 1,000 enemies and lost 800 of himself.

However, in the past three years, no real "phenomenal" program has been made, and the status of Dongxing TV's first-line TV station has gradually declined.

At this time, Li Ruigang put forward an application for reform, which is also reasonable.

But......

Reform, it's almost the same as purging discipline, it's all drunkards' intention is not to drink, and Xiang Zhuang's sword dance is intended to be Pei Gong.

Reform, how can there be no change in the organizational structure?

If the organizational structure is moved, how can there be no management?

Move the management, can you still jump happily with his meowing Zhang Dalei?

In order to show the determination and strength of this reform, especially to avoid making the superior leaders feel that they are not really planning for the development of the group, but playing the "reform card" for the sake of internal struggle, Li Ruigang gritted his teeth and proposed to auction 10% of the group's equity and introduce strategic investors.

Li Ruigang thought that this construction would definitely not work in the city, because there was no precedent for a unit like Dongxing Satellite TV to sell its equity in all provinces and regions across the country.

As a result, Li Ruigang underestimated the courage and open-mindedness of the main leaders of the Shanghai Stock Exchange, and Li Ruigang's application to sell 10% of the group's shares and introduce strategic investors was actually approved.

Along with Guò, there are also Li Ruigang, Xu Chenggong and several other deputy directors of the same camp who have studied the reform plan.

In the application report, Li Ruigang said in a sensational tone: "The separation of production and broadcasting is vast, from CCTV to first-line satellite TV, and then to the second- and third-tier satellite TV seeking to take the top, they have all been dragged into the tide of radio and television media reform. ”

"There are more and more players participating in the program system, and there are more and more competitors of traditional TV stations, such as the emerging private company, the resource-rich video website, the overseas program company with a high level, and even the grassroots team to get a piece of the pie. ”

From a certain point of view, what Li Ruigang said is not unreasonable.

In the time and space in which Bian Xuedao is now, the pace of progress in some areas of society is obviously a little faster than in previous lives.

Thereupon......

Shanghai Dongxing Media Group Co., Ltd. officially opened the curtain of reform in 2008.

Reform goal: Integrate the power of Taiwan's variety show entertainment system and strengthen Dongxing Satellite TV.

The reform is divided into three steps:

First of all, around strengthening Dongxing Satellite TV, the group established a new "Dongxing Satellite TV Center". The organizational structure is flattened, and the Internet way of thinking such as "transparency, equality, and communication" is highlighted in management.

Secondly, the system of independence is implemented within the center. Implement the separation of production and broadcasting, implement the project bidding system, and the broadcast department will open bidding to the creative people in the center and the channels of the group, and the social company can also participate in the bidding.

"Dongxing Satellite TV Center" consists of 22 independent people, 4 centers and 4 departments, on the basis of which a number of production teams are formed to promote the innovation and development of entertainment programs of the entire group.

Thirdly, there have been innovations in both the content production process and the business model. The new "Dongxing Satellite TV Center" adopts a closed-loop content production system, implements a product manager system, and jointly opens the sales process with customers to integrate the whole process.

Behind the cloud of the provisions of the reform plan, the core is the reallocation of human resources.

Behind the establishment of the "Dongxing Satellite TV Center" is the group's concentrated efforts in variety entertainment.

After the merger of the five major institutions, the entertainment program team will reach 1,300 people, and on this basis, a number of production teams will be formed to promote the innovation and development of entertainment programs of the entire group.

In principle, the personnel of the original functional departments will be diverted to the newly established "Dongxing Satellite TV Center" and the Performing Arts Center as needed, and will begin to compete for posts.

However, there is more ruthlessness to come......

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