Two VIP membership system planning letters, flying halfway around the world, were sent to Bian Xuedao's email address almost at the same time.

Bian Xuedao made two phone calls first to express his gratitude to Guan Shunan and Fu Caining.

Guan Shunan said she hoped he would invite him to dinner.

Fu Caining said that it would be better to forget about her in the future.

After carefully reading the planning book from Germany, Bian Xuedao sincerely sighed that these people who went out to drink foreign ink are indeed at a better level than their own little review.

This plan book obviously inherits some of the thinking characteristics of the Germans, and the numbers and charts account for more than one-third of the whole plan.

Because they didn't know the specific consumption level of Songjiang City and the average charging level of the sports hall, the other party used the data of several European countries to make an analysis model, and then substituted China's income-to-expenditure ratio and consumption habits, and calculated a full 5 sets of alternatives for Bian Xuedao.

Bian Xuedao felt that for these 5 sets of plans, he also had to invite Guan Shunan to have a meal and sincerely express his gratitude. Because the German one who didn't know him, people obviously bothered so much because of Guan Shunan's face.

These 5 sets of plans mark the discount golden section line of VIPs at all levels, and at the same time, a range is marked with a dotted line up and down, indicating that in this interval you can cooperate with short-term activities and float as appropriate.

Even the ratio of current losses to long-term gains is calculated in a chart.

Bian Xuedao was already so impressed that he couldn't speak.

He swore in his heart that if he had money to a certain extent in the future, he would definitely find someone of this level to be his economist.

However, when he read Fu Caining's planning book, he had a new idea, and Fu Lixing's daughter was really a talent.

Fu Caining's plan only roughly changed a few places that he took for granted in his draft.

But it took a lot of ink to tell him what modern marketing is.

Fu Caining said: The way to learn the VIP draft is right, but the vision and vision are not worth mentioning. A sports gym like Bian Xuedao, from the very beginning, must give people the feeling of taking the high-end route, and it must be an instant hit, otherwise it will be a failure, and it will not be able to reverse it in a short time.

Fu Caining said: Bian Xuedao's previous customer group positioning has obviously deviated from investment, and no club or club can meet the needs of both low-end and high-end people. These two groups of people cannot coexist. Therefore, Bian Xuedao must abandon the illusion that did not conform to reality at the beginning and concentrate on being a high-end user.

Fu Caining said: VIP5 and below do not issue cards, you can sign, or issue a joint ticket, we must highlight the scarcity of the VIP card.

In addition, the holders of high-level VIP cards, people don't care about the little favors in the venue, they care about face. Therefore, the premium VIP card must be opened to bring people into the privilege.

For example, there are a total of 9 levels of VIP, and if you recharge to level 8, you can bring 3 people into the venue and all the facilities in the venue each time, and you can bring 5 people when you recharge to level 9.

To put it bluntly, the premium VIP card is equal to the whole family package.

At the same time, because such privileges tend to put pressure on the venue, it is important to limit the number of V8s and V9s issued. In other words, there must be a limit on the quantity, and no one can give it to anyone. And make it clear to everyone that once the senior V card is full, no matter who will no longer open the card, and can only wait for the customer who has recharged to return the card, it can be issued in turn according to the waiting queue order.

An electronic screen can be hung in the venue to display the remaining number of premium VIP cards, giving people a sense of urgency that there will be no more if they don't recharge as soon as possible.

Of course, out of the principle of flexibility and interpersonal considerations, the owner and the club's general manager, deputy general manager, and public relations manager can be allocated different amounts of "Shangdong four-color cards".

The boss has 8 to 10 "Shangdong Gold Cards" in his hand, and the authority is equal to V9 for a period of 2 years.

The general manager has 5 "Shangdong Silver Cards" in his hand, with authority equal to V8 and a term of 1 year.

The vice president has 5 "Shangdong Blue Cards" in his hand, and he can bring 1 person into the venue for a period of half a year.

The public relations manager has 20 "Shangdong red cards" for a period of 1 year, and can bring 3 people into the venue each time, but each red card can only be used 5 times.

The red card in the hands of the public relations manager is numbered and needs to be reviewed by the boss and the general manager before it can be issued.

In addition, for the outstanding employees of the sports hall, they can be rewarded with a "special card", which they can use for their own use or give away.

For members who have made outstanding contributions to the promotion of Shangdong Club, regardless of their status and status, they must be rewarded, so that those who have no money can also have the opportunity to obtain "Shangdong Card".

Specifically, you can refer to the "Shangdong four-color card" to make the "Shangdong four-flower card", but it is to make a fuss about the permission and the period of use.

In the end, Fu Caining told Bian Xuedao: The VIP system must not only be used as a system to make money, but should be used as a means of brand strategy promotion, and the VIP card of Shangdong Club should be planned as a symbol of status, financial resources, strength and contribution. Cultivate a consensus in the society that if there is a "Shangdong card" in anyone's card pack, it means that this person is very good in a certain aspect.

This is the ultimate brand planning.

All international luxury goods have come out along this path, and they are just the same.

At this time, Bian Xuedao felt that if this planning book was really written by Fu Caining, she really deserved Fu Lixing's evaluation of "the most satisfactory work".

As for Fu Lixing's proposal to meet the two, Bian Xuedao felt that although this girl was very likely to have a national character face, and she was a bit of a money fan, and she opened her mouth and closed her mouth to ask for labor fees, but for this knowledge, in fact, there is nothing wrong with seeing it.

Bian Xuedao was working hard to sort out 3 plans at home, and when he wrote the plans that were in line with the local situation and could be implemented into the final draft one by one, there was a gentle knock on the door.

The knock was strange, soft, but with a certain sense of rhythm, very special.

Bian Xuedao rarely comes.

Since Shan Rao left, almost no one from 909 has come except for Li Yu.

Everyone knows the Tao of Lu, and it is true that he is good at talking while learning the Tao, but he seems to value his own space for solitude.

No way, this is the habit of an adult man in his thirties.

Bian Xuedao got up to open the door, and from the cat's eye, he saw a person who surprised him very much-

Shen Fu.

How could she knock on her door?

Oh yes, this used to be her home.

The door opened, and looking at Bian Xuedao in the door, Shen Fu was stunned for a moment.

Standing outside the door, Shen Fu asked Bian Xuedao, "Are you still renting here?"

Professor Shen and his wife did not seem to tell Shen Fu about the sale of the house to the students, and Shen Fu did not ask Bian Xuedao from Teacher Shen, who had difficulty in words and deeds, that Bian Xuedao was the current landlord, and Shen Fu misunderstood that Bian Xuedao was the tenant here.

"Come into the house and talk. Bian Xuedao leaned sideways and let the door out.

Shen Fu didn't enter the house, "The owner is not here, then can you call me?"

Bian Xuedao said: "Didn't Professor Shen tell you? I am the owner of the house, and they sold the house to me before they went to Beijing. ”

"Huh?" Shen Fu was obviously a little surprised, "Aren't you still a student?"

Bian Xuedao smiled: "Yes, it's a student, but no one rules that students can't buy a house!"

Shen Fu finally entered the house.

Looking at the hugely changing furnishings and patterns in the room, Shen Fu's eyes were a little dim.

Bian Xuedao asked, "What to drink?"

Shen Fu stood in the living room and looked around: "No, Xie Lu Xie." ”

Bian Xuedao said: "Don't be so polite. When I rented here, Professor Shen and his wife were very kind to me. Moreover, I have listened to your lessons. ”

Shen Fu's eyes finally turned to Bian Xuedao and stayed on him for two seconds.

Bian Xuedao said: "I didn't go here, I really chose that course, but the good class was a lot of grinding, and I didn't finish it in the end." ”

Shen Fu listened, nodded, and suddenly said, "I want to see the room, is it okay?"

Bian Xuedao waved his hand and said, "Just look at it." ”

Shen Fu really looked from room to room, and when he saw the east house where Shan Rao lived, Shen Fu looked at it for a while, and asked Bian Xuedao: "You haven't changed this house much?"

Bian Xuedao said: "I live alone, I can't live, and the house is almost not moving." ”

Shen Fu said: "Actually, I have been here many times, but no one is there each time. ”

Bian Xuedao said: "I don't live here often lately, I live in a dormitory. ”

Shen Fu said, "I want to discuss something with you." ”

Bian Xuedao asked, "What's the matter?"

Shen Fu said: "I want to rent you a room. ”

After speaking, he pointed to the east house and said, "This is it." ”

It's a bit difficult to learn the Tao while learning.

Although Shen Fu looks very classical, he really didn't think about renting out a house.

You must know that the house of the "forest people" has not yet been opened. And in this house, there are many secrets of him. Also, he really didn't have to pay for renting out a room.

Shen Fu asked Bian Xuedao: "How much is a month when you rent here?"

Bian Xuedao said: "At that time, I asked for 550, and I talked about 500. ”

Shen Fu frowned slightly: "A room for 500 a month?"

Bian Xuedao said: "Yes, it was a high price at that time, and it was enough to rent a whole house for another family." ”

Shen Fu stared at the East House for a while and asked, "How much do you want to rent?"

Bian Xuedao said: "I am a lonely person and don't like to live with people. ”

Shen Fu pointed to the big bear left by Shan Rao in the house and said, "Is there anyone living in this house?"

Bian Xuedao said: "Not now." ”

Shen Fu pursed his lips and said, "I'll give you 500 in January." ”

Bian Xuedao said with a smile: "Teacher Shen, I really don't miss this money. ”

Seeing that Bian Xuedao did not let go, Shen Fu seemed to have made up his mind, and said: "My mother's brain is now good and bad, and she is confused when she is awake, and it is vascular dementia caused by blood clots. The doctor said that in addition to treatment, it is best for my mother to live in a familiar environment that can delay the condition. ”

Seeing that Bian Xuedao listened very carefully, Shen Fu continued: "Because my mother has lived on the campus of Dongsen University for half her life, after my father left, I took her back to Songjiang and rented a house in the family area behind. ”

"But my mother didn't like that strange house very much, and always asked me to push her out of the school to walk, once pushing her to pass downstairs, she took my hand and wanted to go upstairs. ”

I know that she remembers that this was her home. ”

Speaking of this, Shen Fu's mood fluctuated, and his tone was no longer cold when he first entered the door.