Due to the adjustment of the industrial structure, in recent years, some garment processing enterprises and related professional markets are gradually withdrawing or moving to the surrounding areas of Yanjing.

On the one hand, it is the need for Yanjing to relieve non-capital functions, which involves a more interesting term - non-capital functions.

It refers to those urban functions that are not in line with the development of the capital's functions, as the capital of a country with a population of 1.3 billion, it should not bear and does not have enough capacity to undertake too many functions.

The state has set up the Xiong'an New Area to concentrate on the non-capital functions of Yanjing.

General industries, especially some high-energy-consuming industries, non-scientific and technological innovation enterprises and some scientific and technological innovation achievement transformation enterprises, as well as production and processing links that lack comparative advantages in high-end manufacturing, these enterprises may be transferred from Yanjing to other places in the capital economic circle.

The reason is simple, the capital can't accommodate so many industries.

In particular, polluting industries such as the textile industry will definitely have to be moved out of the capital.

In this way, it has had some impact on the textile and garment enterprises and designers in the capital and even the northern region to purchase fabric and accessories products.

In other words, it is very troublesome to find a suitable supplier of surface accessories in the north.

In the past, the fabric supplier was in Yanjing Dahongmen, and the general volume of orders was not very high for the personalization of fabrics, so a trip to Dahongmen could be done.

Although most of them are agents or branches of southern fabric companies, the price will be slightly different from that of Shaoxing Keqiao and other places, but compared with running around, it can still save a lot of energy.

Shaoxing Keqiao has Asia's largest cloth distribution center - China Textile City.

If you want to find a fabric supplier, you can find a suitable supplier at the exhibition every year.

But Keqiao is in Jiangsu and Zhejiang.

It is not close to the Yanjing area, and the distant water cannot quench the thirst of the near.

In recent years, Yanjing has relieved non-capital functions, and some surface and accessories markets have been closed, and some markets are being transferred, which will affect garment enterprises to find upstream cooperative enterprises to a certain extent.

The upstream enterprises of garment factories are, of course, surface and accessories enterprises, and only a place can reduce production costs if it has perfect upstream and downstream industrial support.

This is also the reason why Allure Underwear will establish a second factory in Suzhou.

In the past, Yan often held some professional fabrics and accessories exhibitions, such as the China International Fabrics and Accessories Expo, which have been moved to Shanghai, which has also brought inconvenience to garment companies and designers in Beijing, Tianjin, Northeast and North China to find upstream partners.

This inconvenience also has a great impact on Allure underwear.

At least when looking for a supplier's partner, it's not that easy.

This is also the reason why the company has not been able to replace Red Star Textile.

In fact, after the development of the underwear industry in recent years, it has formed an industrial cluster, but most of them are in the south, such as Shantou in Guangdong Province, Shenhu in Fujian Province, Yanbu in the South China Sea, Xiaolan in Zhongshan, Gongming in Shenzhen, Yiwu and so on.

Anyway, these are basically the hometowns of underwear production, and they have won the title of famous underwear towns.

Each industrial cluster has its own regional advantages. However, underwear companies outside the industrial cluster have rarely succeeded. Because the enterprises between each industrial group seem to be in direct competition, in fact, they are also mutual.

The Pearl River Delta itself is a light industrial zone, and most of the domestic underwear brands are in the Pearl River Delta.

Especially in Shantou, Gu Rao's bras, Chen Dian's bras, Sima Pu's pajamas, Xiashan's home clothes, Lugang's thermal underwear, and even Narita's socks, and Puning's underwear, it can be said that there is a clear division of labor and everything.

At the same time, Shantou is also the area with the most complete industrial chain.

Printing and dyeing, weaving, lace, shoulder straps, sponges, etc., are completely a dragon.

In the words of some people, you can directly take cotton and produce underwear.

However, Allure underwear is not in Shantou.

In fact, in addition to Shantou, Yanbu in the South China Sea is also famous and is also the first Chinese underwear town.

The 7 major underwear brands were once in full swing, and the Nanhai Underwear City and the Model Beauty Contest were also sensational.

The first underwear model selection contest in China was held here.

It was a real sensation back then.

The brands here mainly occupy the second-tier underwear market.

As for Shenzhen Gongming, at the beginning, it was most important to process the world's famous brand underwear, and then it gradually developed into an industrial chain.

Mainly Shenzhen, adjacent to Hong Kong, is the earliest place in the world to seek processing and OEM underwear.

However, due to the rise in land prices and talent costs, the competitiveness of Shenzhen's underwear has been damaged, and some foreign orders have been transferred to Shantou and Shenzhen-Shanghai.

Only then did Shantou and Shenlu Province develop the underwear industry.

As for Zhongshan Xiaolan, it has now developed into the world's largest underwear production base.

Jinjiang and Shenzhen, Fujian Province, are dedicated to the export of underwear.

Yiwu, the famous hometown of small commodities, is the last, who has made Yiwu develop so fast over the years.

It is famous both at home and abroad.

In fact, in Jiangsu and Zhejiang, in addition to Yiwu, there are Wenzhou and Changzhou Wuxi.

Wenzhou leather is the most famous, the speculation group is also very famous, the business is very famous, known as the Oriental Jews, in fact, Wenzhou's underwear industry is also famous.

It's decent, and there are no too well-known underwear brands.

As for Changzhou Wuxi, the most important thing is because of the industry driven by the textile province.

However, like Wenzhou, there is no special brand.

If you want to say that the gathering place of domestic high-end brands is Zhonghai.

Once, in the era of planned economy, Zhonghai underwear was the absolute boss in China, with a long history and profound heritage.

The famous ancient and modern underwear, as well as the Ou Di Fen of Taiwan Island and the foreign Triumph are all here.

Even, Lin Zhengrong remembered that the first underwear advertisement in China was published in Zhonghai.

Of course, that was during the Republican period.

Ten miles of foreign field, the lights are bright and green, and it is indeed very historical.

In addition, there is no influential underwear town in the north.

Qingdao Jinan counts as one.

Underwear enterprises are mostly export-oriented, supplemented by domestic sales, basically OEM production, relatively low profits, and are in a low link in the international underwear division of labor.

For Japan and South Korea export, emerging single, OEM processing sector.

The most important thing is that Qilu belongs to the former textile province, as for the reform and opening up, it can't keep up with the development.

In addition to Qingdao, the economy of the entire province has also suffered a severe decline.

In fact, after the reform and opening up, China has been called the world's largest factory.

In the apparel industry, it is not surprising.

The same is true for the lingerie industry.

It was a foundry from the beginning.

In the south, the main OEM is European and American products, such as Shenzhen Gongming, Shantou, Nanhai Yanbu, and southern Fujian.

In the north, such as Shandong, it is mainly responsible for the OEM of Japanese and Korean underwear products.

It's all about proximity.

Of course, this is not absolute.

In the south, it can also receive orders from Japan and South Korea.

In the early days of reform and liberalization, most of the orders were transferred from Hong Kong, and most of the people doing business with Japan and South Korea were Hong Kong and Taiwanese.

Compared with European and American underwear orders with low OEM requirements, Japanese and South Korean underwear orders have very strict requirements for workmanship.

The average foundry is reluctant to take it.

In particular, the requirements for small orders are more stringent.

It has an innate geographical advantage in Qingdao and Jinan.

The rest is the capital region.

Yanjing underwear has not formed a plate concept in the strict sense, just because this is the capital, although the brand is scarce, but with special planning and radiation, it has formed the underwear brand of Taishan Beidou, the two major Taishan Beidou in the underwear industry.

It has been committed to building the first brand of Chinese underwear culture, and it has been very successful in this regard.

Mainly in the cultural shaping and publicity, there is a lot of effort, and other underwear brands in the whole country are not comparable at all.

It can even be called a classic textbook in the industry.

This is also the characteristic of Allure underwear, and it is necessary to give full play to this feature.

After all, in Allure underwear in Yanjing, there is no human resources and cost advantage.

There is no perfect underwear industry chain, the upstream and downstream industries are not perfect, from the city's underwear was stuck in the lifeline of suppliers like Red Star Textile, it can be seen that the predicament of China's underwear in this regard.

But under the leadership of Qin Chengcheng, it has become the top brand.

It is built by relying on the promotion of traditional underwear culture.

This is also the reason why Qin Qingcheng encouraged Lin Zhengrong to design Chinese-style underwear.

The main thing is that it fits perfectly with the brand's culture.

This is also one of the reasons why Allure underwear has risen rapidly in the cracks of the industry and has become a top brand in the industry.

Otherwise, there is no complete underwear industry chain, and the cost of workers is so high, why does Allure underwear stand out.

Of course, in addition to Allure underwear, Yanjing also has another brand that cannot be ignored, that is, Aimei underwear.

Emmy underwear is not quite the same as Allure underwear, it has always focused on shapewear underwear, and its marketing positioning is very accurate, bringing a new concept to the underwear industry.

Because of this, Emmy Lingerie is known as the No. 1 brand of shapewear underwear.

It is because in terms of body shaping and body beauty, Emmy underwear has always been at the forefront.

Of course, Allure underwear is not too much.

Qin Chengcheng asked Lin Zhengrong to launch body-shaping underwear, which is to seize the market with Emmy underwear.

If in terms of the body-shaping underwear market, Allure underwear can still get a piece of the pie, then it will definitely be a fatal blow for Emmy underwear.

No one stipulates that Allure underwear is just an elegant tradition, and it can also seize the market for shapewear underwear.

But no matter what, in the whole of Yanjing.

If you want to talk about famous underwear brands, it must be Allure underwear and Emmy underwear.

The two underwear brands that have risen in just a few years have always been called underwear brand myths by the industry.

Not to mention, the current head of Emmy Underwear also used to work in Allure Underwear.

The relationship between Qin Qingcheng and Cheng Jun has been plated with a layer of legend.

This kind of legend is not a good thing.

No, now that Emmy is competing with Allure underwear for the market, there is no shortage of tricks.

Among them, Red Star Textile plays a key role.

This time, at the Allure Underwear Supplier Conference, there were not many selected suppliers of fabrics and accessories, only five.

Only two of them were shortlisted, one as the main main supplier and the other as a secondary fabric supplier.

If there is a problem with the main surface auxiliary material supplier, then the sub-supplier will be targeted.

In this way, there will be no recurrence of the phenomenon of Red Star Textile.

This change is mainly because of Lin Zhengrong.

Every enterprise will have long-term and stable supplier partners.

However, if it is only a monopoly, then it will not be beneficial for the clothing company.

Not only is there no competition, but it is easy to develop the dilemma of not falling behind.

Red Star Textile is the best example of this.

In fact, the main fabric is still not the same as the auxiliary material.

Bra belongs to underwear with strong plastic and protective functions, and its production requires all kinds of accessories in addition to various ordinary fabrics for underwear.

The accessories of underwear are the main factors affecting the structural form, appearance, internal quality, function and maintenance requirements of underwear.

There are many kinds of accessories for underwear, mainly including padded lining, padding, steel rings, bundles, elastics, shaped yarns, soft yarns, shoulder straps, lace, lace, various types of groove buckles, jewelry, etc.

Lace is a kind of embroidery, also known as "raffia". It is a decorative hollow product made of cotton thread, twine, silk thread or various fabrics as raw materials, embroidered or braided.

The biggest problem in this inspection is lace, which is the lace accessories supplied by Red Star Textile.

In addition to this, lace is also an important excipient.

It's synonymous with sexiness, and if it's erotic lingerie, it's even a lot of mesh tulle and lace.

Therefore, the selection of suppliers is actually a very complicated process.

Not to mention, this kind of temporary supplier meeting is held.

This time, Allure underwear adopts the method of dark labeling.

Suppliers need to have orders, and Allure underwear needs to save costs.

There is a need on both sides.

But the price is certainly not the most critical element, just a reference factor.

Therefore, when choosing suppliers, the only indicator that Lin Zhengrong looks at is not price, but quality.

So the first secret mark, Lin Zhengrong directly eliminated the company with the lowest price.

Cheap is not good, this is not a panacea, but in the case of low profits, if you want to dilute the cost, then the quality will definitely not be good.

Bidding is indeed a technical job.

Many suppliers, in order to get orders, desperately keep prices very low.

Sometimes, even if the business is not profitable, it has to take the order.

There are many reasons for this, one of the most common is word of mouth.

Gain popularity in the industry, similar to a model house.

Of course, in China, the most direct way for suppliers is to use the floor price to squeeze out competitors.

However, for Allure underwear, this trick is not suitable.

Not only is it not suitable for Allure underwear, but it is also not suitable for Lin Zhengrong.

So when the bidding began, Lin Zhengrong was the first to decide to remove the supplier with the lowest price.

His crisp and neat attitude stunned everyone around him.

That's too hasty, isn't it?