Chapter 632: The Shady Scene of the Clothing Industry
Yang Yien's strategic vision and confidence unconsciously became atmospheric, which made Hang Yu very pleased. No one dares to judge the final outcome, but the implementation process must have such strategic defiance and independent confidence.
Originally, I wanted her to give up her position as soon as possible and go home to retire, but now Hang Yu feels that it is no problem to let her mother sit for a few more years. First of all, Yang Yien is not very old, her health is very good, her mind is also very clear, and she is single-minded about Hang Yu.
Yang Yien's biggest weakness is that the Internet thinking is not advanced enough, so he rarely expresses his opinions on the development of the company. The work she does is mainly finance, and the company's finances basically don't have to worry about Hang Yu.
After the meeting, the company's top management was all busy.
The members of the office do not work in the office all the time, and sometimes they need to act as representatives of the company to negotiate business with other companies. This time, Hang Yu talked to many large enterprises about cooperation projects, and important projects need to be talked about by Yue Qin in person.
"It's clear that we have a very good product, and people are reluctant to raise money. Especially the chairman, he is the most reluctant to let foreign capital into the company, so we can't run the company with common economic thinking. Yue Qin said to Xia Ming as he walked.
"I've long since figured out that you're too slow to react. Xia Ming said.
"I used to see it a little bit, but not as much as it is today... Epiphany. Yue Qin pondered: "I remember that when the first share split, the chairman said that 49% would be divided, that is, the chairman had a plan to hold 49% of the shares internally. Although we don't have a lot of shares at the moment, as long as we perform well, we will definitely be able to increase our holdings in the future. ”
"If I'm not mistaken, the chairman should be planning to unite internal forces against foreign capital. Yue Qin analyzed.
"I think it's good, at least it's good for us. Xia Ming said.
"It seems that the chairman's approach has had an effect, and if you say this, it means that you have stood with him. Yue Qin said.
"I'd love to. Xia Ming said.
Yue Qin thought about it, and he was also willing, after all, it was a win-win situation.
And Hang Yu's conservatism is not completely closed, the meeting made it very clear that the conservative industry currently exists, and what big investment can be shared with other capital in the future.
In other words, Jiang Yan Company is not without tolerance, and Hang Yu is not a person without a heart. He is just more cautious than other entrepreneurs, and "opens up" outside the foundation while consolidating certain interests.
It's completely open, and the old book is shared with others, which is actually very inappropriate.
"Calculating the value of the shares, we also have hundreds of millions of assets. Yue Qin said.
"It's too empty, and if a few products of the headquarters collapse at will, our assets will be greatly reduced. Xia Ming said.
"Internet products are like this, according to your calculations, we are not as good as the general manager of Swallow Logistics. But if you think about it this way, if the logistics company collapses, he will also have to sell a lot of sales, and there will be no money left. Yue Qin said.
"So, let's do it well, and if nothing happens, it'll be fine. Xia Ming said.
Yue Qin was speechless, isn't this nonsense.
On the other hand, Hang Yu was not in a good mood when he saw the report of Jiangnan Mall, because Jiangnan Mall and Ali set off a round of clothing price war, and the two sides fought very fiercely, resulting in a 35% drop in Jiangnan Mall's profit this month.
A lot of profits are used to subsidize the price of clothing, and if this fight continues, it will evolve into vicious competition.
In fact, it is already vicious competition, it depends on who has strong capital and can last longer.
Hang Yu hates this kind of competition, and has always avoided fighting for capital with other companies, on the one hand, he can't afford to fight, and on the other hand, he doesn't want to win in such a stupid way, even if he wins, he can't please him.
At this time, their relationship with Ali is very complicated, Jiangnan Mall is working hard, and the headquarters is still cooperating. This is capital, which does not pay attention to benevolence, righteousness and morality at all, and can stab a knife while smiling.
In fact, this is a very short-sighted approach, shopping hard to lower the price of clothing, and the profit is also greatly reduced after winning. If you want to raise the price back, new competitors will soon emerge and fight with you.
Over and over again, never stopping.
It's too late to stop it, because it's like this all over the world.
"Hongyu, go to Jiangnan Mall. Hang Yu got up and said.
"Good. Yuan Hongyu immediately went downstairs to drive, and when Hang Yu came down, the car was already parked at the door.
Coming to Jiangnan Mall by car, Hang Yu doesn't talk much nonsense, and goes straight to the topic.
"Lao Xu, your planning this time is too reckless, and it is extremely unwise to take the initiative to provoke the price of clothing. As soon as Hang Yu sat down, he first criticized Xu Rui's approach: "In this situation, stopping means admitting defeat and continuing to fight, and the headquarters will go into battle shirtless." I just talked about a lot of projects in Yanjing, and I have to use money everywhere, so it's impossible to invest too much in clothing. ”
Although Hang Yu's tone was not harsh, he was majestic, which made Xu Rui very embarrassed.
"Chairman, the reason why we lowered the price of men's clothing is to respond to Suning's provocation from the side. I didn't expect Ali to get involved and directly fight a price war with us in the apparel industry, I guess Ali is determined to find a place in B2C. Xu Rui can't think of a better way now, so he can only tell the truth, hoping that Hang Yu will solve the problem for him.
Ali wants to get back on the field, which is very understandable, because it lost too badly in the purchasing agent.
Ali has just launched Tmall, and Tmall's biggest competitor is Jiangnan Mall.
"I see that your series of actions are nothing more than cost reduction and profit subsidies, and third-party store owners should be very unhappy to reduce prices through these two means. Hang Yu said.
"Yes. Xu Rui nodded.
"I've seen the current clothing prices of Jiangnan Mall and Tmall, and it doesn't seem to be very low, not to the point of subsidy. As far as I know, the cost of clothing is much lower, and there is still a lot of room for price reduction. I think Jiangnan Mall, as a B2C website, is not pure enough, and there are a large number of middlemen among the third parties, who are raising costs. Hang Yu said.
"There are a lot of middlemen, and it's almost impossible to get rid of them completely. Xu Rui said.
"Why?" asked Hang Yu.
"I don't know very well, this is what I have probably experienced since I opened Jiangnan Mall. Xu Rui said.
"No, I want you to look into why you can't get rid of the middlemen. Find the reason, prescribe the right medicine, make Jiangnan Mall more pure, and the cost will go down naturally. Only in this way can you win this price war on your own, and I don't want the headquarters to take action. Hang Yu said.
"Okay, I'll send someone to investigate right away. Xu Rui said.
Xu Rui and the others hadn't thought about this problem before, but subconsciously thought that the middlemen couldn't be eliminated, it should be caused by the market, and they couldn't change the market, so they had to go.
As long as Jiangnan Mall can make money, it doesn't matter if he is a middleman or a supplier.
But now, things are different.