Gao Fengming, on behalf of Xinruicheng, formally contacted Pudong Construction Group to negotiate the acquisition of Jinchen Huayuan project, but Pudong Construction Group was quite hesitant at first.

The acquisition of Zhongnan Apartment and Leo Apartment by Xinrui City is, on the one hand, to sell 7,000 small and medium-sized commercial and residential apartments as investment apartment products, and on the other hand, to inherit the use rights of 7,000 small and medium-sized commercial and residential apartments, and to operate them as rental properties of Xinchaorui Real Estate, which involves a variety of and multi-level business development support, so it is understandable that the listed company Xinrui City will not obtain large profits from the acquisition.

At this time, the listed company Xinrui City acquired Jinchen Garden, which is mainly based on large-scale residences, and can only continue to open and sell after the completion of follow-up construction.

This involves their respective expected judgments on the future housing price trend of Jinchen Garden.

Pujian Group's previous expectation of the housing price of Jinchen Garden was that it could be sold for 112,000 per square meter, but when Xinrui City stepped in, they will inevitably increase their expectations for the housing price and purchase price of Jinchen Garden when they figure out the trend of Xinrui City.

Although the total purchase price cannot be negotiated for the time being, a series of issues such as the relevant technical details, such as the comparison of housing quality inspection, project progress assessment, construction costs that have been incurred and are to be incurred, material purchase costs and debts, personnel arrangements of the project company, cooperation agreements with relevant marketing and publicity companies, the extent to which they have been promoted, and subsequent handovers, are all being negotiated and confirmed.

During this period, Chen Li also had dinner twice with Sun Hairong, chairman of Pujian Group.

Of course, Sun Hairong still expects Xinrui City to increase the total purchase price, and there is no actual progress in eating, mainly to contact everyone.

The real estate development business of the listed company Xinrui City has not progressed, and Xinchaorui Commercial cannot prepare to build a new Xinchaorui City Plaza in Pujiang in a short time.

As a private equity fund, Dashang Capital cannot be publicly advertised and sold, Zheng Wenyuan returned to Pujiang and gradually reunited the previously evacuated connections to promote its fund products to large customers with financial strength.

Zhongnan Industrial, the developer of Zhongnan Apartment, and Zhongtian Real Estate, the developer of Leo Apartment, were quite interested in the new real estate trust fund set up by Dashang Capital after receiving the acquisition money paid by Xinrui City, but they also took out 100 million yuan each from their respective profits as a stable investment and invested in Xinrui Cloud Real Estate Trust Fund, so that Dashang Capital had a good start as soon as it entered Pujiang.

The online and offline platforms of Xinchaorui Real Estate are developing together, and the offline platform is currently expanding at a rate of almost three chain stores per week.

Xinrui Yunke Apartment, a subsidiary of Xinchaorui Real Estate, launches 200 finely decorated rental apartments every week, which is still in short supply in the market

Of course, as for the Xinrui Yunke Apartment itself, the cost of high-quality public property management, furniture and fine decoration depreciation and pre-publicity is calculated, plus the guaranteed dividends issued to the investors of the Xinrui Cloud Real Estate Trust Fund 5 per year and the 1 management fee charged by Dashang Capital every year, which can be deducted from the rent that can be collected, there is no profit margin at present.

Therefore, the first phase of Xinrui Cloud Real Estate Trust Fund actually received a total investment of 3.2 billion yuan, in addition to the acquisition of the overall property rights of Zhongnan Apartment and Leo Apartment from Xinrui City, in addition to the acquisition of the overall property rights of Zhongnan Apartment and Leo Apartment from Xinrui City, it also reserved 200 million yuan of impairment reserves.

At this time, the greatest value of Xinrui Yunke Apartment is to strongly support the business expansion of Dashang Capital and Xinchaorui Real Estate.

The scale of assets managed by Dashang Capital has not been reduced by the cash-out and reduction of investors in the third and fourth phases of real estate funds, but has steadily expanded to 15 billion.

By mid-May, the number of chain stores in Pujiang had expanded to 60, and the team of real estate agents, in addition to the 100-person team temporarily transferred from the commercial capital, had expanded to 1,000 people, including a large number of interns.

In addition, the store leasing, decoration and staff salaries add up to an astronomical amount, but with the strong support and drive of the new Yunke apartment products, the second-hand housing transaction business has also begun to improve, and the total commission income in May is expected to reach 8 million.

This makes the capital consumption in the early stage of the expansion of Xinchaorui Real Estate lower than expected, which is also a good start, and also ensures that newly recruited real estate agents and interns can also have a good commission in addition to the basic salary, so as to ensure that people are recruited and can continue to stay after training, and continue to grow the agent team of Xinchaorui Real Estate.

Xinchaorui continued to expand its related business in Pujiang, and ushered in the first land auction transaction that Chen Li participated in in Pujiang on May 24.

Xinchao Rui can barely be regarded as a capital predator in the domestic real estate industry, and the land auction and trading conference in Pujiang is held about once every two to three months, regardless of whether Xinchao Rui participates in it or not, no matter whether there are enough projects in hand, large developers gathered in Pujiang will not easily miss any land auction and trading conference.

What if I can pick up a leak?

However, the real estate development of Pujiang City is relatively mature, and the developers have thoroughly studied the potential of the land plots in various regions, and the possibility of missing them is relatively small.

Coupled with the strong will of nearby residents, the Jiangwan District Government decisively relocated the factory on the north bank of the Longchuan River, and even used administrative measures such as environmental protection, fire protection and power cut-off.

Chen Li's eye, located on the north side of the old Dingxin Chemical plant, Jiangwan District gave a floor price of 3,000 per square meter for the auction, and now the expectation of these two plots is normalized, and no one can scare anyone.

There is no need for Han Zirui to deliberately jump out as a-stirring stick, several developers who like Xinchaorui fancy the relevant plots are pressing step by step to make a bid, and finally Chen Li called the floor price of the two parcels to the position of 5,008 and 5,009 respectively, so that there was no competitor to offer, and the two parcels of land fell into the pocket of Xinrui City.

It can also be seen that Song Jingze does intend to adjust the development direction of the Puwan Road business district, and the three parcels of land launched in Jiangwan District this time are all concentrated in the area on the north bank of the Longchuan River.

This plot covers an area of 100 acres, which can be used for planning and construction of shopping malls and commercial and residential apartments or office buildings, but because Jinhui Road is close to the Longchuan River, there is no so-called commercial and business atmosphere at all, and finally the starting price of 2,000 per square meter of floor price fell into the bag of Xinchaorui.

"If you don't go to Pujiang, I really don't know that money is really worthless!"

The relevant procedures were handed over by Yan Qiwei and the staff, and Zhou Bin accompanied Chen Li to sit in the trading conference without moving, and couldn't help but sigh for spending 4.4 billion yuan today to get three construction land totaling only 300 acres.

At the beginning, I wanted to win 2,000 mu of pure residential construction land at the southern foot of Xiushi Mountain in Shangdong New District, the total cost was less than 1 billion, and on average, the land price per mu was only 500,000 yuan, while the total cost of 3,700 mu of construction land in Qingquan Binjiang New Area was only 2.4 billion, and the average land price per mu was only 650,000 yuan, while today the average land price of these three parcels of land is close to 15 million per mu.

Of course, as a rising real estate company in the central region, Xinchaorui has just been so bold and invested hundreds of millions of dollars in land when it first entered Pujiang, which also shocked the representatives of developers present today.

In order to investigate the development expectations of other developers on the north bank of the Longchuan River, Sun Hairong, chairman of Pudong Construction Group, also rushed to the scene today, and after the land auction ended, he also rushed over to congratulate Chen Li for the first time: "The spirit of the new wave is really amazing enough, congratulations on you for taking the plots in the three phases!"

"Mr. Sun can now confirm that our Xinchao Rui's estimate of the plot on the north bank of the Longchuan River is the highest, right?

At present, the construction and material costs of high-rise and super high-rise buildings are relatively transparent, and the floor price and land cost directly determine the expectations of each developer for the future housing price of the relevant plots.

Regardless of Xinchaorui's future expectations for the housing price of Jinchen Huayuan, today's auction scene has decided that other real estate developers in Pujiang City will expect the residential prices of Jinchen Huayuan and nearby plots to be lower than the purchase price of Xinchaorui to Pujian Group.

"Xinchaorui won three pieces of land today, plus our Jinchen Flower Garden, is it an alternative to the failure of the development of the old factory plot of Dingxin Chemical?" asked Sun Hairong.

"Yes," Chen Li nodded and said, "Before we entered the Pujiang River, we had fierce competition with Wanbang in the Central Plains Province. Although it is not that we cannot compete with Wanbang for the land plot of the old plant of Dingxin Chemical, we can also give the floor price of 8,000, and it does not exceed our expectations, but if we hand over the plot of the old plant of Dingxin Chemical to the Jiangwan District Government, someone is making trouble behind our backs and delaying the procedure of changing the nature of the land of the old plant of Dingxin Chemical, so that the Jiangwan District Government will not be able to take out the relevant plots for auction, then our development plan in Pujiang this year will be completely lost. To prevent this from happening, we had to abandon the old site and implement an alternative plan. ”

Sun Hairong believed the reason given by Chen Li.

As the largest financial center in the country, Pujiang has deep penetration of all forces, and developers of all sizes have a lot of support behind them.

The grievances between Xinchaorui and Wanbang, and even the contradictions between Zheng Wenyuan and Wanbang and the Zheng family, it is not difficult to inquire clearly with Sun Hairong's connections, and he also knows that Xinchaorui really wants to buy the old Dingxin Chemical Plant as industrial land by the Jiangwan District Government.

At this time, it is obviously a decisive and wise choice for Xinchaorui to abandon the original plan and implement an alternative plan.

At present, Xinchaorui has obtained two residences, one business and three parcels of land in the south and west of Jinchen Garden, and the development will also become a volume, and the demand for Jinchen Garden is not so urgent, Sun Hairong is also worried that if he hesitates again, Xinchaorui will change his hexagram here, so he agreed immediately: "Okay, we will sign a contract today!"

Pujian Group has already communicated internally, waiting for Sun Hairong to finally come up with an idea, and all the model agreements have also been drafted.

Han Zirui took Wanbang's staff to sit in the first two rows, and heard the conversation between Chen Li and Sun Hairong clearly, but he didn't expect Chen Li to hide words in his words, and when he talked about transactions with Pujian Group, he always didn't forget to belittle Wanbang, his face was also tense, and he resisted the urge to turn his head and looked down at the information in his hand.

In addition to the two projects under construction with a total construction area of 1.2 million square meters in the main urban area of Pujiang, Wanbang also has more than 1,000 acres of residential construction land reserves with a total construction area of 3 million square meters in the outer suburbs.

Han Zirui also heard that Chen Li, Zheng Wenyuan, Lu Wenzhong, and Zheng Wenyu had a conflict in Meiyuan's private restaurant, so he decided to cooperate with Lu Wenzhong and destroy Xinchaorui's plan to develop the old Dingxin Chemical Plant, and their plan, as Chen Li guessed, was to take the old plant of Dingxin Chemical Plant back to the Jiangwan District Government from Xinchaorui's hands, and then delay the land nature change procedure for a year and a half.

Although Xinchaorui won three parcels of land plus the acquisition of Jinchen Huayuan, the profit margin was actually compressed a lot by them, but today's big move of Xinchaorui earned enough eyeballs at the auction transaction site, which still made Han Zirui very dissatisfied.

"Xinrui City wants to buy Mr. Sun's Jinchen Garden again?" Hua Jinshi, chairman of Zhongnan Industrial, came over to say hello, and heard Chen Li and Sun Hairong openly talk about their cooperation plan, haha laughed, "Xinrui City has entered Pujiang for less than half a year, it's really a big deal, isn't it that we can find a place to celebrate tonight?"

After all, there is no formal real estate released to ordinary citizens, but it has already caused a lot of shock in the Pujiang real estate circle.

The grievances between Xinchaorui and Wanbang have been largely understood by Hua Jinshi, the bigwigs in the Pujiang real estate industry.

If Wanbang really wants to win the land plot of the old factory of Dingxin Chemical to do the project, everyone can understand the normal competition, after all, just three parcels of land, Zhongnan Industrial and Pujian Group also participated in the auction, and finally the two of them gave up with more than 70 rounds of bidding, and were taken away by Xinrui City at the highest price, everyone was convinced.

Regardless of the previous grievances between Xinchaorui and Wanbang, Han Zirui stirred up the situation for the sake of disgusting, everyone has been accustomed to making money in harmony over the years, and it is inevitable that Han Zirui will feel that Han Zirui is too aggressive.