013: BYD New Direction

In terms of salary alone, Zhao Tian's estimate is not too much different.

Labor costs are a lot of expenses in the operation of any company.

But for a company like ZT, in fact, the most money-burning thing is the money on R&D investment in new products, which is the real money-burning goods.

Taking the major car companies in the market as an example, Geely Automobile, the top domestic car company, now invests more than 10 billion yuan in research and development every year. Six large-scale R&D centers have been established around the world.

If Zhao Tian knew that Geely Automobile was so rich, he would definitely not not charge money when he provided the engine for the first time.

Several other well-known domestic car companies invest in R&D every year, accounting for at least 10% of their annual revenue.

Not to mention those well-known foreign car dealers, the investment in new projects is calculated in tens of billions of US dollars, which is infuriating.

Now Zhao Tian has only tasted the convenience brought by the anti-sky technology of the small C database, and when he really wants to turn these technologies into products by himself, he knows that the flowers will wither after they are brilliant.

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Once BYD's original four beauties were listed, they achieved extraordinary repercussions in the market.

With the precipitation of time, the four beautiful models have been rated as 'representatives of Chinese sports cars' by most of the domestic automobile media.

Many internationally influential media magazines, in addition to the four beauties when they were listed, gave the four beauties a high international status in the follow-up, and often compared some high-end supercars with the four beauties.

When compared to a supercar, that's a lot of praise. After all, the four beauties are only entry-level sports cars at best, and they definitely can't reach the category of supercars in terms of price and power.

The reason why it can be compared with those famous supercars is just because the cost performance of the four beauties is too high.

The domestic starting price of 350,000 yuan, although the price is not the lowest among all real sports cars, it is the tenth lowest in the market.

But looking at those sports cars that start from more than 200,000 yuan, the horsepower is basically about 100 to 200, which has fallen off the prestige of sports cars.

Like Subaru BRZ, Volkswagen Sciroc, Toyota 86, Peugeot RCZ, etc., the horsepower of the car itself is too poor.

The domestic market can be compared with the four beauties, of course, is the Ford Mustang, low price, abundant power, tough appearance, are the capital of Mustang. It's just that the Mustang car, due to the thick body design lines and the strong sense of engine power lag, has an inflexible body, which also makes it lose its competitive advantage with the four major beauty models.

In the domestic sales list, the four beauties have surpassed Mustang, which has always occupied the top position, and ranked first. The total monthly sales are about 1,500 units, far exceeding the more than 600 units of the Mustang in second place.

In the international market, the four beauties also sell about 500 units per month, and have established their international status.

However, in addition to this relatively good performance model, BYD's other models are performing worse and worse in today's chaotic market.

In addition to the large orders from the government or industrial units from time to time, the sales volume for ordinary consumers is obviously lagging behind.

Compared with Geely Automobile, which has two single product models that can enter the top 10 and top 20 of the list, BYD only has one good performance of the old model F3, which can be ranked in more than 30.

That is to say, BYD's new models in recent years are almost all in a salted fish situation.

Everything pays attention to a cycle, such as the reason why Geely Automobile dares to invest tens of billions of dollars in research and development every year, because the income of the product is good, providing sufficient funds, and the high investment in research and development funds can make the next generation of products more competitive in the market.

After experiencing the rapid development of its own company, BYD has been looking for its own positioning in the past few years. Although new energy vehicles once became their future direction, in the real automobile market, the market share of new energy vehicles accounted for less than three percent of the entire market, which greatly limited BYD's capital return.

Therefore, when Wang Fufu received the new engine provided by Zhao Tian, in order to maintain the normal operation of the company, he recustomized the planning of ordinary fuel cars.

Among the engines provided by Zhao Tian, the displacement ranges from 1.4T to 3.0T, and the performance data in all aspects is not bad.

However, in view of the current market situation, Wang Fufu led the planning team to decide to develop a sedan model with a price range of 100,000 to 200,000 yuan according to the attributes of the automobile market.

Such a decision is well founded.

According to the statistics of automobile sales in recent years, it can be intuitively seen that although models with a price of less than 100,000 have developed rapidly in recent years, it is still impossible to occupy the mainstream for the time being.

At present, among the top ten models in total car sales, except for the Shenche Wuling and the younger brother Baojun 730, the price range of other models is 100,000 to 200,000.

And the total sales have already exceeded 3 million units.

Among the models ranked 11th to 20th, there are also eight models with a price range of 100,000 to 200,000 yuan, and the total sales volume also exceeded 1 million taels.

In China's total annual sales of 25 million cars, second-hand cars account for more than half, so the total number of new cars is about 2 million units in the past.

And the sedan type accounts for 70 percent, that is, 9 million new cars are sold every year. The car models with a price of 100,000 to 200,000 yuan account for about 70 percent of these totals.

Therefore, Wang Fufu decided to launch a model in such a price range to conform to the market, but also to accumulate capital for BYD.

Although holding ten sharp engines, Wang Fufu will not swell and want to release ten new cars at once. Judging from the fact that a car needs at least 2 billion funds from project approval to listing, if Wang Fufu does that, it proves that his mentality has exploded.

Fortunately, after careful research and discussion with the planning team, Wang Fufu decided to rebuild the 'Tang' model and launch two other models of the 'Tang' series.

And named 'Tang-Shengshi' and 'Tang-Rosewood' respectively.

As the name suggests, such a name also pins BYD's high hopes on these two models, hoping that they can also be invincible like Datang.

For the company's core business - new energy vehicles, Wang Fufu will naturally not be left out in the cold.

Regardless of whether new energy vehicles are the mainstream direction of future automobiles or the direction of future industrial development, Wang Fufu will definitely not give up with the results achieved by BYD through several efforts.

For the development of 'Tang-Shengshi' and 'Tang-Rosewood', BYD's R&D investment in the first phase directly invested 8 billion yuan at one time, which is also the first time that BYD has invested such a huge amount of money in a single-model project since its completion, and it also shows Wang Fufu's determination this time.