Chapter 921 - Rush for Traffic, Grab Time (Page 1/1)

3 billion yuan is invested, and Yubo will not ask for his money, the reason is still unwilling to dilute the shares. Ele.me doesn't want to dilute too much, so as long as 800 million, the remaining 2.2 billion will be bought over the wall.

Hang Yu accounted for more than 99% of the shares of the group purchase, and other shareholders of the headquarters accounted for a small number of shares.

For example, the four big King Kongs in the office, because they have a small number of shares in the headquarters, they also have a small number of shares in the new products invested by the headquarters. Of course, it is not comparable to Hang Yu.

Dong Ming originally planned to raise 5 billion yuan to have a decisive battle with Meituan, but after Meituan raised 2 billion US dollars, even if they received investment from the headquarters, they had no way to have a head-to-head showdown with the other party, and they still had to adopt the previous tactics.

Dong Ming naturally felt that the investment of 3 billion yuan was insufficient, but the headquarters had already invested the money, considering Hang Yu's previous answer, it would be a waste of saliva to ask for money again.

Fortunately, during the same time period, the headquarters put pressure on Zhao Yu to promote the tripartite cooperation, and had the ability to eat and broadcast social drainage, which drove the traffic of Ele.me and group buying over the wall to increase rapidly.

As an "old-fashioned" social platform, Weibo's text broadcasting function is gradually becoming less novel, and Weibo is mainly supported by the circle of friends and official accounts. The short video social mode of eating and broadcasting is a great blow to Weibo's text broadcasting.

Because they are all their own products, although Zhao Yu has a backbone in the back of his head, it can't change the fact that Hang Yu is the largest shareholder, so Hang Yu is not worried about eating and broadcasting affecting Weibo.

The cooperation between the three parties is very simple, as a platform for reviews and social networking, the introduction of takeaway, cinema, hotel, tourism and other industry reviews, the entry point is, of course, mainly food, because takeaway hotels, film and television city tourism will have nothing elements.

The consumption links of the two platforms are embedded in the eucculate, and through the new functions behind the short video, you can directly enter Ele.me and group buying, order takeout or order tickets, etc.

I have to say that eating and broadcasting is really popular, and after the three parties reached a cooperation, they all grew like chickens. Of course, Ele.me and group buying over the wall have also promoted the practicality of mukbang, not just a platform for reviews + social networking.

In order to meet the needs of Ele.me and group buying, mukbang has also added categories such as city options, nearby search, takeaway, cinema, hotel, and travel. In addition to directly refreshing the recommended video, users can also choose what they want.

"The platform of mukbang is really a good hand at grabbing traffic, and a small short video can make people watch for hours on end, which is simply toxic. After cooperating with Eatbo, Dong Ming also played with this platform.

What surprised her was that she had unconsciously watched the video for a long time, laughing like a fool in the office alone, and almost drooling tempted by the various delicacies inside.

However, Dong Ming is still relatively sensible, and soon got rid of this kind of fun, she found that although eating broadcasts is very novel and interesting, the content is very similar, and it is a little crooked after watching too much.

Good video ideas are relatively limited, and most video authors are imitations.

What can really attract users to stay for a long time, in addition to video creativity, is mainly different cuisine, as well as handsome guys and beauties. According to Dong Ming's experience, if you watch it for a longer time, it is estimated that the handsome guys and beauties will not be so attractive.

Because compared with handsome guys and beauties, my Greater China still has a richer food connotation.

And those handsome guys and beauties that are processed in the later stage have the same image, and they are easy to get tired of seeing too much. Music matching is also a good element, but many videos go back and forth with those few songs, and there are times when you get tired of listening to them.

After Dong Ming experienced eating and broadcasting, she didn't have a good impression of Zhao Yu, and she couldn't help but admire. No matter what kind of person Zhao Yu is, he can come up with a short video social model with food as the core, supplemented by stories, performances, music and other elements, and he is definitely a talent.

Not long after putting down the cats (lion), Dong Ming picked up the mobile phone again and continued to experience eating and broadcasting. But this time, instead of watching the recommended video, she took the initiative to find a classification, which is mainly related to the classification of group buying.

She clicked on the hotel first and found that there were already a lot of short videos uploaded about the hotel's food, Dong Ming watched a few casually, and it felt very good. So Dong Ming used Weibo to contact the technical department and ask about the number of orders obtained from mukbang.

According to the statistics of background data, the orders obtained from mukbang are still relatively small, probably users are not used to it, or many users do not know that mukbang has added a new group purchase function. In addition, although the way of commenting on mukbang is more novel and interesting, it gives people a less professional feeling.

Many old users are still accustomed to the review mechanism of the group purchase itself, some of them are used to it, and some don't have time to watch short video stores, and they like to scan the scores of the group buy, which is simple and clear.

"Manager Dong, how are you going to spend this money?" asked Han Dong.

Previously, they raised more than 1 billion yuan internally, and now they have received 2.2 billion yuan from the headquarters, adding up to almost 4 billion. It is almost the same as Dong Ming's initial goal, and he can almost start a money-burning war.

"Originally, I wanted to fight with Meituan for subsidies, but now that I think about it, I still forget it, I can't fight for 4 billion. Dong Ming said.

"Now Meituan is expanding the market in both S-class and CD-level cities at the same time, and they have signed exclusive cooperation contracts with stores, which makes it impossible for us to grab back. If we continue like this, we will lose more and more of the market, and we can't wait for their exclusive cooperation to expire. Han Dong said.

As mentioned before, Meituan's subsidy strategy is very "insidious", they will obtain the exclusive cooperation contract of the store by promising to win more orders for the other party, and then subsidize the users of the store to fulfill the promise.

Since the exclusive cooperation is made, it is natural that other platforms cannot get it back.

Therefore, in the market occupied by Meituan, it is difficult for Ele.me and group buying to break in, and it only takes time.

"Those offline stores are really too short-sighted, do they think Meituan can subsidize forever? If the other platforms are finished, Meituan will be dominant in the future, and they will have a good life. Dong Ming said angrily.

"There's no way, these guys can't make sense at all, whoever can help them make money is the uncle. Before, we sent people to publicize the dangers of monopolizing the market with those stores, and they also ridiculed them, saying that they had the ability to let us also pay for them. In their opinion, we asked them to cooperate when we were about to be finished, and only a few stores could resist the temptation. Han Dong said.

"There are quite a few, and we still have a lot of loyal users. Dong Ming said.

Users include stores and buyers, and they are currently competing mainly for stores.

Because buyers eventually have to go to offline stores to buy things, if the number of stores on one platform is too small, buyers can't find what they like to eat, so they can naturally only go to another platform.

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