Chapter 922: How to Spend Four Billion (Page 1/1)

This is different from e-commerce platforms, such as Jiangnan Mall and China Baby, which do not need to fight for physical stores at the beginning, because the people who open stores are newcomers, and they can open them at home or just find a warehouse.

As long as there is traffic on this platform, there will be a large number of sellers to open stores, and there will be no worries about no supply.

Group buying platforms are different, offline resources such as cinemas and hotels cannot be done by just one person. It can be said to be a fixed resource, and whoever grabs it can attract traffic.

"No matter how loyal our users are, if we don't make changes, their patience is limited. Han Dong said.

"As the chairman said, we must continue to optimize the quality of service and impress users with sincerity. On the other hand, we may be able to enable some special features to improve our competitiveness. Dong Ming said.

"What kind of special features?" asked Han Dong.

"How about the lottery?" Dong Ming asked.

"Lottery?"

"Yes, Meituan is a large-scale subsidy, and we don't have that much money, so we engage in a lottery-style subsidy. He subsidizes a few dollars per user, and we make millions, tens of millions of jackpots, which is also very attractive. Dong Ming said.

Han Dong pondered for a while, and felt quite interesting.

Millions and tens of millions of jackpots, of course, it is impossible for everyone to get it.

But once you get it, you can make a fortune, instead of saving a few dollars, there must be many users who are willing to give it a try. After all, the service quality of the group purchase is better, but it doesn't subsidize those few dollars.

Then Han Dong remembered again: "It seems that the prize sales cannot exceed 5,000, and it is illegal to exceed them." ”

Dong Ming said: "It can be made into a competition mode, and there is no limit to the competition." ”

Han Dong said: "There are music competitions for music, there are photography competitions for pictures and videos, what kind of competition do you want to do with group buying? On the other hand, the contest is too complex and out of touch with our marketing purpose. Users are willing to spend a few extra dollars to buy an opportunity, but they are not necessarily willing to participate in a competition that is too difficult. ”

Now Dong Ming is also embarrassed, think about it, how can others not think of such a good way.

"What if the limit is less than 5,000 yuan, and the corresponding reward opportunities are increased?" Dong Ming asked.

"Then you can try it, but the problem is that it's easy to replicate, and in the end it's still a lot of money. If we open this Pandora's box, it seems that we will suffer even more. Han Dong said.

"Well, let's think of ways other than burning money, and put money in places that are not so easy to copy. Dong Ming meditated.

Han Dong also fell into hard thinking, they have many advantages, such as user base, offline network, service quality, technical level...... But I can't be satisfied in terms of funds, so embarrassing.

At the beginning, Han Dong and others felt that the headquarters was too stingy, and Jiangyan Company was obviously richer than Meituan. But now they know that Jiang Yan is not going to fight Meituan, but many of the financiers behind it.

In this comparison, Han Dong found that Jiang Yan Company had no money again, and the company still had to engage in hardware technology.

Thinking from Hang Yu's point of view, we can understand why the headquarters is unwilling to burn money, it really can't afford to burn. If you fight hard with Meituan, the financiers behind it will teach Jiangyan how to behave.

This is not to destroy one's own prestige and increase the morale of others, but to defeat N hands with a single fist.

Jiangyan Company seems to have all the advantages, but because of "independence", it stands on the opposite side of a large amount of capital. In the face of these capital alliances, Jiangyan Company is actually still a struggler, not a master who can burn money wantonly.

Jiangyan Company's situation at this time is very similar to China, obviously very strong, but because it is independent of the world's nations, it has been surrounded and intercepted by all developed countries in the world, and the development process is very difficult.

Although the current Jiangyan company is richer, the development process is not as smooth as it was at the beginning. Because the current Jiangyan company is concerned and feared by countless capitals, there will be no such good thing as a sudden rise.

"The most distressing person now should be Zhang Xuhao, Meituan's subsidy method is mainly aimed at the food delivery industry. Zhang Xuhao still refused to dilute his shares, so he asked for 800 million, and he didn't know how he planned to resist it. Dong Ming didn't think of a way, but thought of Ele.me's predicament, and suddenly gloated.

Although it wasn't good to gloat, she was indeed a little more relaxed when she thought that Ele.me was more difficult than herself.

"There is probably a gmagile drainage that can get through, but in my opinion, the magic of mukbang is not so strong. Especially in their takeaway industry, what food can be reviewed, the interesting reviews are not rigorous enough, and it is difficult to attract users' attention. Han Dong said.

"I think so too, but the video reviews are more intuitive and have a certain star effect. It's good or bad, mukbang can indeed bring a lot of traffic to the group buying platform, but just count on mukbang to turn over. Dong Ming said.

"The store wants orders, the users want discounts, and we just find a way to meet these two points. Han Dong said.

"Not every user only needs discounts, and there are also those who value quality, especially in the hotel and tourism sector. Meituan wants to sign an exclusive contract with a hotel, which is much more difficult than ordinary restaurants, and this is our fortress project. Dong Ming said.

"That's right, we should take advantage of our strengths and build these fortresses stronger. Han Dong said.

After some discussion, the two decided to take different approaches to different industries and win cooperation in a more intimate way. The so-called more intimate way, of course, is not only to please the other party, but more importantly, to win orders by improving the quality of service.

"At present, many hotels in China are relatively backward in their business methods, and we can use Internet technology to help them improve service quality and operational efficiency and enhance their competitiveness. For those high-end hotels that are already very advanced, we can help them carry out special promotion, such as customized advertising, or use mukbang, Weibo and other platforms to promote it. Although these bonuses are not as fast as the direct money, as long as we do a good job, I believe they can feel our sincerity. Dong Ming said.

"It's a good idea, but there are so many hotels in the country, it seems a bit laborious. Han Dong said.

"What others do without effort, we can only do with effort. Dong Ming said.

"It seems that we will have to use the offline network of the headquarters again, which we cannot do alone. Han Dong said.

"The headquarters spends so much money on offline networks, isn't that what they do, and it is estimated that the headquarters is afraid that they will have nothing to do. Dong Ming said.

At this time, the offline network that Hang Yu worked so hard to build worked on once again came into play, because O2O is a combination of online and offline. Since offline competition is involved, it is natural to give full play to the company's resource advantages.

Although Meituan has a huge amount of capital behind it, it has a short development time and does not have such an offline network.

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