Mark knows that Netflix can achieve great success, mainly because of the quality of the content, coupled with Silicon Valley artificial intelligence and data analysis technology, the company uses neural networks and machine learning algorithms to analyze user viewing patterns and scientifically drive the company's content decisions.

It can be said that Netflix has moved the technology of Silicon Valley to the entertainment industry, through which it can understand the needs of users, and finally attract more users with the next major IP brand of the data mining company, forming a positive feedback mechanism.

The entertainment media industry can be said to have had a clear barrier to entry since its birth, but independent production can go off the rails, gain market recognition, and earn huge profits, typical examples are those blockbusters that cost hundreds of millions of dollars but failed at the box office, and those small productions that earned hundreds of millions of dollars at the box office (Blair the Witch, Ghost Record) that were sold with only one DV.

Therefore, in this market, money is not everything, but without streamlined industrial production and financial support, it is impossible to mix in this industry, which is an industry that seems to have unlimited resources and abundant professionals, but can still fail. Therefore, even if Netflix has data analysis capabilities, it cannot make up for the fate of losing once a big production fails, however, Netflix is different from these traditional media companies.

The streaming service it provides does not need to be split with cable TV, overseas distributors and movie theater chains, and does not need to worry about advertising revenue and box office sales;

Some people have always questioned the annual investment of giant companies in original content, but investors should not forget that good content can continue to create wealth for creators.

For example, although "Seinfeld" was discontinued in 1998, the show has generated more than $3 billion in revenue through re-broadcasts and other forms, and as long as any episode of "Seinfeld" is broadcast anywhere in the world, then the production company can earn revenue from it.

Similarly, the return of "Friends" brings in more than $1 billion a year for Warner Bros. and nearly $20 million for the show's main cast, not to mention "The Simpsons," which has been on the air for more than 30 years and has more than 500 episodes.

Excellent content is always favored by consumers, and the classics have withstood the test of time, Naifei's system and model are incomparable to other film companies, they are in the field of broadcasting after great success, and then turn to the production of content, before Mark wears back, their investment in content production has been Hollywood first, even giant companies are out of reach.

Now MM has extremely strong content production capabilities and has produced many excellent works, which puts more pressure on Blockbuster, so they will use the trick of full access.

But with Mark's high-profile role as a creative officer and high-profile additional investment, Mark's entry into the Netify has vigorously reformed and rectified, improved service quality, and changed from top to bottom, and their so-called blockade has failed.

Now Mark is waiting for the effect of the implementation of the new policy, but Mark is now back to the villa in Lake Tahoe, happy to spend the New Year, this year is the first New Year of little Martin's arrival, Mark they attach great importance to it, like the New Year's Eve party held here, David, Sophia, Donald, Kayla all came to participate, and because of a series of celebration parties at the end of the year, Mark They had too many parties, their New Year's party, only invited a few friends, and did not engage in much enthusiasm.

Just invited David Lee's family, Donnie's family, and Heath's family to gather in a small area, drink and chat together, and celebrate the holidays, Mark has also completed the transformation from a dad, since Martin was born, he has poured more love into him, always holding his son at home, and when chatting with them, it is more about exchanging parenting experiences.

David Lee's daughter Jessica is almost in high school, but Heath's daughter Rose is more than a year old and is already babbling and walking, while Martin Jr. is just learning to roll over and is preparing to climb.

Little Martin inherited the excellent genes of his parents, his legs and feet are particularly powerful, and he kicks the quilt at night very powerfully, and he kicks away all of a sudden, if it is not for the air conditioning in the room and the constant temperature, Mark They have a headache, this kid has grown up, and it is estimated that he will also be a master of sports in the future.

Mark especially likes this kind of family dinner-style gathering, where everyone drinks and chats together, only talking about gossip, not work, which is very comfortable.

On Chinese New Year's Eve, the countdown is a reserved program, they count down in the last ten seconds, and in the first moment of the new year, they passionately kiss their favorite people, Mark kisses Giselle and Martin Jr., Kayla, and David, Sophia, Donald They are a warm hug.

The next day, they went to Sunset Avenue to watch the parade, and Iger also arranged for the company to organize a grand parade of floats to participate in the parade.

In the annual float parade, the best play is Disney, they use their resort to combine with the float parade to form a large-scale float parade activity, generating a lot of revenue, because they have a theme park, other companies do not, so this is not enviable.

Like MM, eighteen movies, all wins, twenty-two weekly champions, is also the object of envy of others, others are envious, and his peers are afraid, there are such monster-level opponents, where are their emerging days?

In 2006, the total box office of North Korean films was 9.35 billion US dollars, an increase of 5% from last year's 8.837 billion US dollars, the second best result in the past decade. The highest box office year in North America's history was 2004, when "Spider-Man 2", "Shrek 2", "The Hangover", "The Passion of the Christ", "Harry Potter and the Prisoner of Azkaban" all went on to create an all-time record of 9.4 billion US dollars!

To achieve this good result, last year's highest-grossing "Pirates of the Caribbean 2" and "Iron Man" can be said to be indispensable, its North North box office of 388 million US dollars, not only exceeded the 305 million US dollars of the first episode of the series, but also exceeded the 380 million US dollars created by the 2005 box office champion "Star Wars Prequel 3", and the second-ranked "Iron Man" also performed well, but it cannot be said that Hollywood's "recovery" is all due to "pirates", even in "Pirates of the Caribbean 2" On July 7, before the release, last year's box office had already begun to rise compared to 2005.

Last year, MM earned the most outstanding money from the studio, followed by Disney, 20th Century Fox, and Warner Bros. all exceeded the 1 billion mark at the box office!"MM's "Iron Man", "The Da Vinci Code", "Casino Royale", "Night at the Museum" and other films brought it a total of $1.77 billion in box office revenue; Disney followed closely behind, with 25 films to achieve $1.2 billion at the box office; 20th Century Fox with "X-Men 3", "Ice Age 2" and "Borat" It also earned $1.1 billion, and Warner Bros. achieved $1.03 billion at the box office with "Superman Returns", "Happy Feet", and "Poseidon".

Although it did not reach the glorious high of 9.4 billion US dollars at the box office in 2004, 2006 was still not a disappointing year, as of the beginning of December, the total box office of this year's North Korea has exceeded 8.837 billion US dollars in 05, reaching the revenue of the same period last year a week ahead of schedule, and reversing the tragic situation of the total collapse of the North American film market in 2005. Although the average price of each movie ticket continued to rise from 6.4 yuan last year to 6.6 yuan, it still relied on the excellent performance of several blockbusters, mainly "Iron Man" and "Pirates of the Caribbean 2".

However, the average box office has not increased, and the total number of releases has increased by 51 compared with last year, which is also one of the main reasons for the market recovery in 2006; another reason is that nearly 50% of the box office of the blockbuster films that ended in 2005 such as "King Kong", "The Legend of Narnia" and "The New Money Grabber" were returned to the name of 2006 due to cross-year releases, but what can this year's "Night at the Museum", "Charlotte's Web" and "Rocky 6" leave next year.

The average production cost of a movie this year has exceeded 30 million US dollars, and there are even more money-burning giants like the 260 million budget "Superman Returns", in order to ensure that the high investment is not wasted, these level of masterpieces will cost 50 million yuan or more for publicity alone, although the major film companies are rushing to open source and intercept the flow, but the cost of big stars and big productions is reduced, and they are not even willing to save less than 20% of the publicity funds of "Poseidon" to make a "Crash".

The blow of media diversification to the film industry began to rise as early as the sixties, initially television, now it is undoubtedly the Internet, and the DVD, the evolutionary form of the once sworn enemy videotape, has long become the backbone of the film industry's profits, in the eighties a year box office exceeded 100 million masterpieces, now 100 million is the passing line of the works that they think are blockbusters, although most of them do more harm than good to the artistic exploration of films, but these big guys are precisely the killer weapon of the film industry against other media, and any form of playback can not be compared to the picture, Picture quality, sound, to create a breathtaking audio-visual effect, you want to experience, want to experience the cinema! Therefore, the "savior" has become the protagonist of today's screen.

This is also the reason why major film companies are obsessed with blockbusters.

For this reason, half of the 5 sequels of "Pirates of the Caribbean 2", "Iron Man", "X-Men 3", "Superman Returns", "Ice Age 2" and "Casino Royale" in the top 10 of the year are not unbearable.

It's just that if you remove the best-selling adaptation of "The Da Vinci Code" and the "Hot Event + Biography" of "Talladega Night", only three original films ("Cars", "Happy Feet", "Outside the Fence") are still CG animations, and some of them seem to be original and exhausted.