"Husband, Jin Zai doesn't plan to continue to cooperate with us, what should I do?" Jin Fei'er's anxious voice came from the phone.

During this time, several brands in hand can be regarded as growing in an orderly manner, and at present, they can be regarded as standing firmly in the position of the top merchants in the category of snack food.

But there thought of this suddenly, Jinzai doesn't plan to cooperate with him, you must know that Jinzai and Weilong are the two sales leaders under it.

At present, Jinzai's monthly sales can reach more than 3 million, and the profit is usually between 30-400,000 per month, especially when it is particularly good, for example, Double 11 gives a particularly good pit, and the profit can be higher.

So far this year, it has only passed half of the year, but the overall momentum is still good, and the sales volume has reached a certain bottleneck period, so at present, Jinzai is no longer a stage of impulse and profit at the beginning of this year, but has turned to profit-oriented.

It's not that the sales volume is ignored, that's not, it's just because of the current category of small fish boys, Tmall supermarket, at present, Jinzai is already a lonely defeat, the first, second and third places are all Jinzai, wearing three squirrels Baicaowei These two giants are also mixed with this category, but the sales are still not as high as Jinzai.

"Okay, don't worry, I'll give you a call and ask. If you are really cut away, you can do less, your husband is not bad for money, and they must be the ones who regret it in the end. ”

After a simple reassuring sentence of Jin Fei'er, Wu Bin hung up the phone and directly contacted the contact person who had been in contact with Jinzai.

The cooperation between each other has been good before, and Tmall Supermarket is indeed doing well, so it is not an ordinary docking person, but the person in charge of their e-commerce department.

However, although he is nominally the head of the e-commerce department, in fact, he does not have much real power, and he is just a small manager.

The overall business volume is still the largest offline, and online is just a part-time job.

"Angkor, I'm really sorry for this, we've been cooperating for so long, Tmall Supermarket is doing very well, completely beyond my expectations, doing so well, to be honest, I'm the manager of the e-commerce department also has a bright face, I must have been trying to cooperate with you for a long time, but, alas... ”

This time, although he, the manager, strongly suggested that he continue to cooperate, but in the end, he still couldn't get the word relationship.

This time, the main one is the big dealers in East China online, and they are directly going to the upper channel, and the brand is cut away, probably saying the name, 'Meow Cheng'.

Although it is only two words, Wu Bin can be regarded as thunderous, after all, before being reborn, their family often appeared in all kinds of Xiao Er's emails, and it was absolutely the top merchant of the entire Maochao.

It's not that their operational strength is so powerful that they can sit on the top.

The main reason is that there are too many brands in their house. For example, at present, Wu Bin's Aifeier, food, Yoyo, Xiao Lazui, Weilong, Jinzai, Golden Pigeon and several small brands, but all of them add up to less than ten brands.

And what about Meow Cheng? How many there are at present, Wu Bin doesn't know for the time being, but he can roughly remember the number, at least more than 50.

So when I heard Jin Zai say that it was meow Cheng, Wu Bin was not surprised.

Because to be honest, this is also expected, because before the rebirth, this brand was actually cut away by Meow Cheng, and in addition, the current Weilong in Wu Bin's hand, before the rebirth, was actually always in Meow Cheng's hands.

If it weren't for the brand Weilong, when Wu Bin was doing it, he had a long mind and deliberately gave a contract that signed a similar VAM agreement, with a sales target every year, if the sales volume is completed, the contract will be directly renewed to the next year, if it can't be completed, then the contract will be directly invalidated, of course, this sales target must be high-growth.

At the same time, this contract also binds Party A Weilong, if the Weilong brand breaks the contract during the normal period of the contract, then it is faced with a high amount of compensation, and 3 times the highest monthly sales of the year as liquidated damages.

At present, during the contract period of Weilong, the sales in the highest month are already nearly three million.

In other words, if Weilong breaks the contract, he will have to compensate nearly nine million as liquidated damages.

Therefore, Wu Bin is not worried about them breaking the contract at all, nine million is a lot.

As for why Jinzai did not engage in such a gambling agreement, the main reason is that the profit margin of Weilong, a spicy strip brand, is much higher than that of Jinzai.

Even if Jinzai has a certain sales subsidy and some activity support, but in the end, the profit is still far from being in a hurry.

is also about 3 million sales, and the financial pressure required by Weilong is less than half of that of Jinzai.

"I understand the matter, you delay a little time, and when you can't delay, then go through the process. In addition, during this time, let Lao Huang contact the manufacturer of the small fish, and we will also make the small fish. "Yoyo is now also under its own brand, although it is currently the main candied nuts, but the category that this brand should open from the time of acquisition to the present is almost open.

I didn't think about it before, the main small fish category, Jinzai is the first brand, I really want to make a small fish baby food by myself, I want to compete with Jinzai, the time and energy spent, and the output ratio is definitely far inferior to Jinzai.

It took too much effort, and Wu Bin didn't want Jin Fei'er to be too tired, so he didn't mention this matter, and he didn't want to do it, but now it's different, Jinzai is going to be cut away, so it must be done immediately, fortunately, there was a certain amount of psychological preparation at the beginning, especially after the acquisition of the Youyou brand, let Huang Jie and them find some food production and processing factories with more reputation in the industry, even if they can't cooperate immediately, but at least they can get in touch and have contact channels.

Now that Jinzai is leaving, Wu Bin definitely doesn't plan to give up this market, so he will definitely be able to get in touch immediately.

"It's useless to even contact you? really can't be recovered?" Jin Fei'er heard the meaning of Wu Bin's words, although she knew that this was tantamount to saying it in vain, but she still felt that it was a pity, Jinzai was made by her, and she currently made so many brands in her hands.

Jin Feier knows very well that a good brand, a brand with consumer groups, and a brand with market acceptance ability is much better to operate than a brand without branding.

The conversion rate of the activity, as well as the daily sales traffic, are not at the same level at all.

Although it is said that if you come to be a little fish boy, there is one less brand, and there are still a little fewer things, and your own brand can have better price control. It can be more convenient in operation, but it is worse than one brand.

At the beginning, Jinzai was not the first brand to make small fish, but why is it that now in the north and south of the country, Jinzai is the first brand of small fish, because the brand is made, because their family is the first company with a brand concept.

Just because of the brand concept, these two words have made them the top of the industry category.

That's the power of branding.

"Yes, there is no way, Meow Cheng is their largest distributor, and it is also a listed company, our words are just a 'small company'. Wu Bin briefly explained the situation of the meow company in his mind. As the largest distributor and a listed company, it is actually normal from the perspective of the company's interests if it is cut over there.

"Don't think about it, think about how to make our own little fish, besides, don't worry, the sales will definitely be bad in the future. Wu Bin's tone was relaxed.

The heart is indeed relaxed, because at the moment when he knew that Jinzai couldn't do it, Wu Bin already had a big plan in his heart, although it was said that he would not do operational work for a long time.

But how to operate, this kind of experience, Wu Bin is still very 'senior'.

"Okay. Do you think I'm going to talk to Xiao Er about this?"

.....