Chapter 159: Little Fish Boy Substitute Brand

Huang Jie and the small fish factory contacted, Zhao Lingling and their team are thinking about how to design the product packaging of the small fish, the packaging of the small fish on the current line does not look very good, but the current category is not bad, the consumer group recognizes this thing, recognizes the brand, so the sales conversion is so good.

In fact, in terms of appearance, the three squirrels and baicaowei are the later spoilers, and the packaging is definitely much better than that of Jinzai.

The next day, Jin Fei'er contacted Wu Bin again.

"Husband, there is a small fish brand, called Tong Ji Sanlihe, let's be an agent, do you think we can do it?" Jin Fei'er is not in a good mood these two days, and the special Jinzai is doing a good job, but he was suddenly cut away, and it is strange that he can be in a good mood. All of a sudden, the sales and profits of snack food have dropped a lot, can you not feel distressed?

I'm in a bad mood, I want to talk to people, just because the current company is also the top of the entire category, plus I have always been helping Xiao Er, and I have done a lot, and there has been nothing wrong with this kind of help, in general, it can be regarded as dutiful in completing the work outside of my own job.

is also because of this, in terms of relationship with Xiao Er, that is, it is much better than other businesses.

It's a Ka businessman.,It's a little housekeeper.,If you talk to each other a lot, it's a lot of casual.,So it's also a friend.。

Jin Fei'er complained a few grievances to Xiao Er about this matter, and replied there.

"This can't be helped, their company must start from the overall situation, a Tmall supermarket for a regional-level sales channel, no loss, although it doesn't sound good, but now the Tmall supermarket platform can be compared with the offline region, but they will definitely regret it in the future, in the future, our Tmall supermarket platform sales will definitely be higher than the sales of their region, haha, when the time comes, they will regret it. ”

After jokingly saying a few words, he suddenly seemed to remember, and then asked Jin Fei'er. "Tong Ji Sanli and this brand do you, you just came to me to recommend, saying that there is no reliable operating company, their family happens to be a small fish boy, the brand is not bad, and it can make a billion a year offline. ”

"Ah, Tong Ji Sanlihe, there is this brand, haven't heard of it?/Embarrassing"

"You can take a look first, if you think it is appropriate, let me know when the time comes, but it is better to reply quickly, if you can, I will give them your contact information directly at that time." ”

After chatting with Xiao Er, Jin Fei'er didn't dare to delay, so she contacted Wu Bin directly.

Tong Ji Sanli and this brand, Wu Bin has a general understanding before, okay, the quality and taste are not worse than Jinzai, and even the time to do it is not shorter than Jinzai's time, but it is still the beginning to say, Jinzai was the first to realize the power of the brand, and spent money to build the brand one step earlier.

But Jinzai's company has already tasted the sweetness of the brand, and at this time, the factories of those small fish boys in the back follow the trend, but they want to be the same as Jinzai, so it's not so easy to make money.

Tong Ji Sanlihe also recently thought of doing online, but because the factory site is in Hunan, and the current e-commerce talents are mainly concentrated in the four first-tier cities of Beijing, Shanghai, Guangzhou and Shenzhen, plus Hangzhou.

There is a line of doorways.,Lack of people.。。

"Yes, you can make an appointment over there, talk about the supply price, and some preferential conditions, you can ask Huang Jie for details, he knows more about this area, recently he is contacting the factory of Xiaoyuxiao, and he has a clearer understanding of some costs and the like, so that he can give you a more reliable cost." ”

In this agency model, the price given by the brand to the dealer is the factory price, which is definitely not the cost price, and the profit has been calculated.

However, Tong Ji Sanli and Jin Zai, although the taste is not much different, but after all, the brand gap is obvious, and Wu Bin will definitely not have too many concessions. There is a difference between the two with and without a brand.

Wu Bin said this, and Jin Fei'er also knew what it meant.

It's okay to do it, but there have to be conditions, the price can't be too high, it must be lower than Jinzai's. Secondly, maybe we will have to see if we can ask for more account periods.

In the afternoon of the same day, Jin Fei'er passed on some Tong Ji Sanli and the information over there.

In addition, the so-called samples have also been sent out by their side, and there is still no problem with speed coordination.

There is a problem with the supply price given, which is similar to Jinzai's, or slightly cheaper than Jinzai, but it is not cheaper.

Two days later, Jin Fei'er still couldn't cut it down, so she could only discuss it with Wu Bin again.

Although the company is nominally owned by the two of them, Jin Feier is still not good at making decisions about this kind of thing.

"Do you think this brand will be able to achieve how much sales in a year if you do it?" Wu Bin looked at the list of products, and after roughly searching the category of Tmall supermarket at the front desk, he asked Jin Fei'er.

"I don't know about this, but it shouldn't be a big problem if it should be about 10 million. In this category, Jinzi can do 3 million a month. Jin Fei'er said with a rough estimate.

But after saying this, Wu Bin was curious and funny.

"Confidence? I think when you set your goals, you should first look at the sales of other small fish in the category except for Jinzai, and then make a rough prediction. Wu Bin continued, Jinzai is doing it themselves, first, they are professional, so they can often estimate the effect of many activities, and at the same time, the brand of Jinzai can also maximize the effective transformation of activities.

But not everyone is Jinzai, everyone has this brand.

As the person who knows Wu Bin best, after Jin Fei'er heard Wu Bin's words, of course she knew what Wu Bin meant.

"Take a look at the search index of Tong Ji Sanli and He Jinzai. Wu Bin didn't go around the bend, and directly threw out the search screenshots.

The search index of Tongji Sanlihe is only more than 300, while Jinzai's search index is more than 3,000, more than 4,000, and occasionally 5,000 or 6,000.

What does this mean?

Tong Ji Sanli and Jin Zai also don't usually have any activities, but Jin Zai's performance is more than ten times that of Tong Ji Sanlihe.

"That's a lot. "Jin Fei'er is a little staggering.

"What do you think? You can also search for spicy strips to see, the current spicy strip market, is Weilong and others, and the category of small fish boys, in fact, is similar, that is, the Jinzai family beats all other similar kinds, this is the brand... Again, think about the situation of the little spicy mouth and Yoyo... ”

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