After the National Day holiday, work is still busy.

Tmall Supermarket is also preparing for the Double Eleven pit, but at present, it is possible to get a pit in the home category, after all, as a category TOP1 merchant, it must still be given a pit. And home textiles and snack foods have no chance.

Wu Bin wanted to push the cup of the chef, but for the sales estimate, Wu Bin was uncertain, and finally discussed, but Xiao Er disagreed. Then you can only continue to use garbage bags like last year.

And because of the Double 11 incident, some new merchants are very nervous and serious, and they are fully stocked, or even excessive, but Wu Bin is the opposite.

"Tmall supermarket in November, in addition to the event items, other items, according to 30-40 days between the stocking. ”

During this period of National Day, the Tmall store is on duty for customer service, but the sales of the kitchen master are still leading, more than 70 sets of knives are sold on a good day, and more than 40 sets are sold when it is bad, but after analyzing the main traffic, there is nothing to be proud of in the operation, because the bulk of the traffic comes from those Weibo celebrities that Li Jianyong has been contacting.

Li Jianyong contacted a lot of Weibo celebrities, coupled with the lessons of the past, those Weibo celebrities with a little bit of real fans in September, after they shared the physical picture, they can be regarded as making a lot of money, almost none of them are less than 10,000, there is one of the best selling ones at present, and more than 200 sets have been sold through the link, which means that the commission earned alone is more than 30,000.

This is just an income of less than a month, that is, I posted a Weibo, took a few photos, and made so much money, do they have no fireworks in the world, where can they not be moved.

Therefore, the follow-up number of Weibo celebrities mentioned by Li Jianyong is also getting bigger and bigger, and tens of thousands of Weibo celebrities will not take the initiative to contact, but more contact those who have hundreds of thousands or even millions of fans.

And the probability of success is also very high.

The cascading effect of the little celebrities has also made the brand of Chef Ba a little more popular.

"Damn, is this set of knives so good, I see several people have hair. ”

"It's really beautiful, but the price is a little higher. ”

"I just bought it, it feels good, it's sharp, it's very weighty, and of course the most important thing is that the appearance is quite high, with me. ”

"When my daughter-in-law saw the photo posted on Weibo, she yelled for me to buy it, and then I bought it, alas, after all, I like it too. ”

"The price is a bit high, higher than those big brands, and I want to go crazy for money. ”

"I don't know how this brand became popular, it's so expensive, grab money, when is it about 100, I'll have a set. ”

"It's just a miscellaneous brand, a brand I've never heard of, and it's so expensive. Don't buy it, I'll be stupid. ”

There are good reviews, there are bad words, but there is controversy, the controversy is the price, and the indisputable is that the style is indeed beautiful.

So with the promotion of this product by a group of Weibo celebrities, the follow-up of Chef Ba on Weibo can be regarded as a little famous, even if you don't know this brand, as long as you see similar pictures, you will have a sense of déjà vu.

However, so far, the main contribution to sales has come from Weibo, not from operations.

"Although the platform of the rebate network has just started, the traffic of this platform is okay, and the conversion is also very high. Wu Bin said to Zhang Yang, the operation of Tmall.

Zhang Yang is in the operation, in fact, Wu Bin is generally satisfied, because he is also diligent enough, knows how to learn, and knows how to summarize, from the results of the operation, it can be seen that many operations, say one by one, and it seems to be awesome, but when he really does it, he just knows how to use money to smash, all kinds of low prices, and the final result, unstable sales, and the company's losses. And Zhang Yang, although he can't make the explosive growth of the platform's sales, but at least he can see the growth, and he can also stabilize the company's profits as much as possible.

However, Wu Bin will also have some suggestions for him, don't just stare at one acre and three points of land to operate and operate.

The company has already planned and has its own outstation drainage channels, but he still didn't expect to find those better outstations, and just post some product information posts on some e-commerce forums, but the number of visitors to that forum is too low.

The rebate network is a very good platform, although the deduction points and the like are quite pitiful, but the traffic and conversion are still very considerable.

"Rebate net?"

"Well, you Baidu, contact online, communicate the details, when will we start to get together, communicate with them in advance, in addition, try to talk about long-term cooperation, we want to buy the online model directly with cash, it is estimated that about 3000 at a time. You have the bottom in your heart first, don't be cheated. ”

After that, Wu Bin and Zhang Yang talked about this platform again.

After all, Zhang Yang is also engaged in operations, so after probably communicating with each other, he also understood the profit source of this platform.

After going into the website and taking a look, it was also slightly staggering, because the rebate was too high, all of them were about 50% of the consumer rebate, that is, a thing that costs 100 yuan, if you buy it from here, if the rebate is 46%, then the final price is 54 yuan.

For Tmall store merchants, his lowest price has not been affected, and the sales of goods have also increased a lot.

As for the rebate network platform, he has customer resources, so that his customers can get the discounts they want, and then they also get the merchant's rebates.

Under the premise that it is becoming more and more difficult to brush orders, such a platform can achieve the effect of brushing orders, and will not worry about the platform penalties brought by the effect, and they can be regarded as mutually beneficial and win-win for each other, and each takes what it needs.

However, when ordinary merchants cooperate, the normal way of cooperation is only to deduct points, that is, the more you sell, the higher the cost to the platform. Although the current rebate network has not many customer groups in the future, the conversion rate of customers is high, and there are not many brands that have settled in at present.

Wu Bin wants to cooperate with this platform for a long time, and this kind of customer is what they are fighting for now, so the details must be discussed.

If the conversation doesn't go well, make an appointment to meet.

Buying the number of activities in the form of funds, this form, the current rebate network has not been, so in the end Zhang Yang did not talk about it. However, I also saw the Tmall store link given by Zhang Yang.

After looking at the brands and sales of the Tmall store, it didn't take long for the docking staff to call Zhang Yang directly, they have performance appraisal, if the performance is good, the salary is high, and the salary is low if the performance is not good. At present, if you do a rebate network, in fact, most of them are just small brands, and many of them are not large, as for Wu Bin's store, which seems to be a store with millions of dollars a month, there are not many such cooperative customers. You must know that the rebate amount of the entire rebate network last year was less than 100 million.

"The people on your company can make an appointment, and the boss of our company wants to talk to you about long-term cooperation. ”

.....

(The rebate network was actually founded quite early, but in 13 years, there were really not many big brands doing rebate networks, at least in my impression, but the specific rebate amount of the rebate network in a year, I can only make an estimate, not necessarily accurate.) ）