"Brother Ang, I seem to know where Xiaoxiao went?"

At lunchtime, Zhao Rui said suddenly.

"Which merchant did you go to?Miaojie?" Wu Bin said with a smile.

After these words, Zhang Rui's eyes widened. "How do you know?"

"It's too coincidental, I don't want to think about the time when she left her job, just when the brand was about to be cut away, it must have been poached, and if she can be poached, the salary is indispensable, and it is only possible for merchants who can just cut away Miaojie, and others will definitely not be willing to spend so much money, after all, at present, Tmall Supermarket is just a small platform. Wu Bin shrugged his shoulders, this is easy to guess.

"Okay, Xiaoxiao is really, why make up such an excuse when you leave your job. Zhang Rui sighed.

"I definitely know that I will regret it later, Miaojie is only on the side, and it will take at least more than a month or even more than two months to recover, and during this time, the sales of our Lijie's goods must have risen a lot, and almost all of the new foods are the previous Miaojie explosions. Zhu Wenhong said with a smile.

"Rags, fresh-keeping bags are a big category, daily necessities, let's do it well, it won't be bad for garbage bags." "During this time, I put on a few rags and fresh-keeping bags.

Hearing Wu Bin's words, Zhang Rui also scratched her head, a little distressed, originally thinking that after Miaojie left, Li Jie would focus on these category vacancies, but there were many emergencies.

Before Miaojie's popular three-piece rag, the monthly sales volume was 20,000, and the daily sales price was 11.9, more than three times more than the second place 3M rag, and the monthly sales of 3M rags were only more than 9,000 points.

Then there is the fresh-keeping bag, Miaojie's fresh-keeping bag previous monthly sales record was 16,000, and the price was 12.9. These two are absolute hits, and the second place is also Miaojie, but the customer list is much lower, only 2.9 yuan, and the sales volume is 13,000.

At present, these two categories, since Miaojie left, although Lijie is catching up all the way, but the brand Meiya has invested a lot in the e-commerce channel, and various discount activities have been on the way during this time, which can be said to be on the top regardless of the cost.

That is, there are many categories of popular models in the convenience of the clean, but after all, the brand of Miria, the branding is much better than Lijie, Zhang Mulin gave Milia a lot of activity pits, and the Milia brand attaches great importance to online channels, so the event is also willing to give the event price support in place, in this period of Miaojie no sales in just ten days, the vacancy market Miraya is a lot. The sales of fresh-keeping bags and rags have exploded by 3-4 thousand, and the sales of Meiya's rags have now increased from 3457 to 7125 at present, and there are several in a row. It's just that several other rags don't have such good sales.

As for the fresh-keeping bags, the sales volume has skyrocketed to 6651, and in general, it has only been less than three months since Meiya launched Tmall Supermarket on the whole line, but the sales increase can definitely be said to have skyrocketed. Many old merchants can only be envious.

This kind of businessman who has a brand and is willing to cooperate with it, for the current platform Xiaoer, don't like it too much. Don't give too many resource locations.

During this time, Meiya's activity resources are about to catch up with Wu Bin's Phil business. But you have to know how many brands there are in Phil Commerce, and there is only one brand in Meiya, and when they went to the event, the purpose was also very clear, so they specially promoted a few models, wanting to create a hit.

"Okay, I'll figure it out. Zhang Rui finally said.

"Now there are a lot of brands coming in, and during this period of time, our brand has little advantage. Zhang Rui didn't say what was in her heart, and Liu Ling said it, and she was also sad.

Zhu Wenhong doesn't know much about it, now he is mainly doing home textiles, and if he is asked to take care of the home, he can't manage it, so he just listens silently.

Of course, Wu Bin also understands the situation of the platform, in fact, the more you go to the back, the greater the competition of the platform, and the more difficult it is to do. After more and more brands, more and more big-name brands settle in, the competition will definitely be much more fierce than now.

At the beginning, Lijie mainly started one step ahead and achieved the position of category leader, but it is impossible to be like this in all categories all the time, Wu Bin's only roughly remembers some, and he can't remember everything.

Therefore, in the follow-up operation work, we must also think of how to be the last to come first, and compete with the opponent to achieve victory.

"After all, resources are limited, other brands can get a certain amount of resources, but can they always give them to them? Meiya has done a good job recently, I think they must have a lot of resources, but Zhang Xiaoquan has also come in, after the newcomers are a little familiar with the things here, Zhang Mulin will definitely give them some activity resources." After Miaojie successfully switched gears, after all, it was once the top brand in the home category, and Xiao Er definitely didn't want his sales to drop too much, so he would still give resources. With so many brands needing activity resources, then Miya will definitely not have a good time, and it will not be as moisturizing as before. Wu Bin analyzed.

"Another point, in fact, this trend of change affects not only individual businesses, but also more and more brands will come in the future. What we have to do is to maintain the relationship with Xiaoer, do a good job of our existing products, and even if the follow-up resources will be reduced due to the trend of the platform, it will definitely be much more than other merchants. Meiya has been doing well during this time, but why is it doing well, as you are worried about now, because they are doing more activities now, but soon this activity will be less, and then what?

Speaking of this, Wu Bin deliberately paused, although Wu Bin had been talking to them about the operation tips, but I felt that they had now strayed into some misunderstandings. There is sales of goods, of which traffic is indeed a very important part, but it is not the most important link, the most important thing is the follow-up stability, only after stability, and then growth is meaningful, otherwise the ups and downs of growth, equivalent to standing still, although the current Meiya is very cooperative with the second, but it is precisely because of the cooperation, so the traffic outbreak, sales outbreak, so that they can't see the daily problems at all, as long as the follow-up is not in place, sales will inevitably bring ups and downs.

"Think about what you do on a day-to-day basis, and compare yourself to your competitors. The only thing our new products and them lack is short-term traffic. At this stage, we need to find a way, not only from the traffic breakthrough, traffic is not good to break through, from the traffic conversion, from the improvement of customer orders. ”

"And the quality of our goods is very good, and the industry must be a benchmark. In terms of product quality advantage and price advantage, you can transform your thinking, if you are a consumer, who will you buy, besides, we are just the current short-term traffic is worse, but what about the long-term? long-term, we must be the best, so the only thing that is bad is only the brand, but if the brand is really so important, why are the top 10 categories not all these big brands. Think garbage bags, think hangers. ”

。。。。