Chapter Eighty-Four: No Pain, No Receipt
This time, although so many actions continued, and almost the whole company cooperated with the action, only 1,312 sets were sold in half a month, with sales of more than 600,000 yuan.
However, after such a place, Wu Bin's idea of not continuing to do so was firm.
No way, the profit is too high.
600,000 sales, and then a variety of large rebate commissions on the way, but the final profit of the set of knives was 230,000. This is only the profit brought by the knife, you must know that these Weibo experts, as well as the introduction of traffic from various channels, the operation is also a way to improve traffic conversion and customer orders, and also with other products in the Tmall store have associated sales performance improvement.
In August, the sales of Tmall stores only reached 410,000, and in September, they directly reached 1.53 million, an increase of more than three times. The performance of the entire store soared, and even the second child in the industry directly found the operation, asked how it was done, and suspected of swiping orders. Fortunately, it is explained clearly here. And those users who place orders are also some good accounts, and there is no 'bad record' before.
But after this thing is good, the little two of the activities over there are contacted, and in late October, an event location will be arranged, and this set of knives will be given, and now the price is 599, so that a good set of activity plans will be made, and the price will also be reduced. . .
September has just passed, and there is a large flow pit in October, which can be regarded as a joy.
Even if Miaojie's profit is gone, Wu Bin is not distressed at all.
Miaojie's total sales of Tmall supermarket platform in September were 1.19 million, and in the end, it was only 170,000 profits, a difference of half, and this is still Miaojie's part has been controlling the activity price this month, only for the premise of profit, before, this sales were at most 120,000 or a little more.
So after the financial accounting, Wu Bin was really very happy, the return on profit was so cool, looking at the financial statements, Wu Bin had a smile on his face. At the same time, after this various promotions, Wu Bin and the others also roughly understood the drainage ability of various channels.
Chef Ba can be regarded as having a good start in the Tmall store, but this sales are rushing fast, and at the same time, we must find a way to stabilize this sales, so in the follow-up time, Zhang Yang, the operation of the Tmall store, must do a good job in daily maintenance and continue to do the work of commodity drainage as much as possible, and Li Jianyong also has to do his best to maintain those people in Weibo, and also pay attention to some other good sharing platforms.
After a lot of things in this area, one person is definitely not enough, and we have to continue to recruit people.
In October, the National Day holiday was seven days, and many people were already preparing for where to go during the holiday.
"Don't force it, whoever is willing to work overtime, double the salary. If you don't want to work overtime, you can take a vacation directly. Wu Bin and several Tmall supermarket operators said.
In the end, Sun Wenle and Zhu Wenhong did not stay, and the reason for the two was that they had already made an appointment with someone, and Wu Bin did not force it.
The operation of Tmall, Wu Bin did not say hello, and he did not need it for the time being.
Therefore, during the seven days of the National Day holiday, only Wu Bin, Zhang Rui, Jin Feier and Liu Ling, who had just been transferred to operation, were left in the entire company.
Liu Ling is a very active and serious person, very motivated, this point, Wu Bin can see from the attitude of work on weekdays, she has always worked overtime until the latest, and she also asks the most questions when she works on weekdays.
This kind of work attitude also makes her progress very fast.
At least when Zhang Rui talks to Wu Bin on weekdays, he can't help but praise a few words. As for Jin Fei'er, she is very envious, there is no harm if there is no comparison, Liu Ling's serious attitude towards work is much better than Sun Wenle.
"In fact, the traffic on the seven days of the National Day is much lower than on weekdays, only about one-third to one-half of the traffic. Therefore, many businesses actually don't pay attention to this, but the more they don't pay attention to it, the more we should pay attention to it. Our flagship store is doing well, it has been TOP1 for a while, Zhang Rui, you are in charge of Phil Commerce, you should know the background situation, Miaojie is about to turn away, Yager and Chaowei These two brands are no longer in season, they are about to be cleared, and there are three brands missing at once, plus one by one big brands have settled on the platform one after another during this time, what impact do you think will have on us?" Wu Bin asked Zhang Rui directly.
One Miaojie can make Phil Commerce lose 1.2 million sales in the department store category. In addition, Miaojie's new dealers have settled in, Camellia, Meiya, Zhang Xiaoquan, and even Supor, Aishida have also entered the Tmall supermarket platform during this time, and these brands will definitely compete for a lot of activity resources in the future, that is to say, these brand activity resources in Wu Bin's hands will definitely continue to decrease in the future, plus many of these brands are competing brands, which will also pull away some consumer customers.
Wu Bin has a sense of crisis.
In the home category, Wu Bin's remaining popularity is not bad, that is, 3M still has a heavenly umbrella.
"Yes, I see. At the end of September, some of our long-standing pit positions were replaced. Zhang Rui thought for a while and said, the expression on his face became serious. In September, the overall situation is actually not bad, but it still continues to rise, and the overall background of Feier Commerce is 5.32 million. But Miaojie 1.19 million, Chaowei 240,000, Yager 210,000, these three brands took away 1.64 million, that is to say, the overall sales situation suddenly became 3.68 million, which is quite a big gap.
Then Wu Bin turned to Jin Fei'er.
"Weilong Jinzai's sales are good, but this is not our brand, once these two brands are poached, do you think, snack food, can we still enter the top 10? Wu Bin said seriously to Jin Fei'er, because the sales of the two brands Weilong and Jinzai continued to rise during this time, and the workload was not very large, so I felt that Ai Fei'er's work status was a little wrong, and Wu Bin had to remind him.
"Okay, I got it. ”
"Yo yo, how are the Golden Pigeon sold in September?" Wu Bin continued.
"In September, it sold 130,000 yuan, and the golden pigeon has 120,000 monthly sales. Jin Feier said that Jin Feier has an understanding of the sales volume of each brand under Aifeier, because every day, the sales data of the previous day will be exported, and after the whole month, Jin Feier will also export the overall data, and then analyze the sales of the previous month. As for Yoyo, this brand, because it is a separate backstage, it is more clear to remember.
"Therefore, once Weilong or Jinzai gets rid of one, the sales of our Aifeier backstage will be directly cut in half, not to mention the situation if both brands are taken away. Wu Bin said directly, after watching Jin Fei'er's reaction for a while.
before continuing.
"A point of hard work does not necessarily have a point of receipt, and if you do not work hard, you will definitely have a point of receipt. "The big truth must be said, because the big truth is indeed reasonable many times, and the development of the company during this time is too smooth, but Wu Bin is a person with experience, so he is also very clear that when it is too smooth, he must be vigilant, because some are smooth, and some beautiful things are just illusions.
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