The knives of the kitchen master are okay, but the opinions of these thermos cups are inconsistent.

Even if it is a fashion model for young people, everyone has different opinions, some like it, some think it's good, and some think it's bad.

But fortunately, the knives are recognized, and you can directly clap the board, and the cups will be discussed again, and a fashionable men's and cute women's models will be chosen.

Book a batch first, and let Zhao Lingling and them continue to design the follow-up.

At the same time, the company will give the relevant data of the sample to the packaging material factory contacted by the tool company, so that they can cooperate with Zhao Lingling to quickly design a suitable outer packaging.

Three days later, the factory in Yangjiang produced the first batch of 2,000 sets of knives for Wu Bin, but it was not so fast to pack and ship. There is at least one more day left, plus about five days of logistics transportation in the middle of the way.

After the goods arrive at the company's warehouse.

Wu Bin asked Li Jianyong, who is in charge of the company's WeChat and Weibo maintenance, to contact the Weibo experts who had been looking for before.

During this time, Li Jianyong also contacted three Weibo experts with 210,000, 390,000 and 420,000 followers.

Although there will definitely be some moisture, their Weibo interaction is more, so there is moisture, but it will definitely not be too big.

That is to say, a total of 13 Weibo experts have been contacted, and Zhao Jianyong has contacted these people to get to the address, and as soon as the goods arrive, he will send a set to each of them.

And write some precautions, the words of these Weibo experts have been discussed in advance.

After the things are sent, as long as there is no problem with the quality, they have to put it on a good plate, because the words of these Weibo experts are all found in a targeted manner, and they are all food experts and the like.

Once they have these utensils in their hands, they can experiment with them, and then shoot them at a better angle to highlight the angle of the knives. As for the cups, let's talk about it later, the season has not yet arrived, and the knives and cups are on together, which will also distract the attention of some consumers at that time, so that the effect is not concentrated.

Wu Bin also gave these Weibo experts the relevant links to the Tmall store, as long as the product was bought from the link to them, every set sold, 30% of the amount paid was calculated as their commission.

These sets of knives in Tmall store must be on the shelves, the price is 599, the price must be considered a high-end price, a single knife, the cheapest 99 yuan, the expensive single knife 189, the quality will definitely not be bad.

And the user group targeted by the brand is not those professional chefs, because these people are more focused on quality, because they use too much on weekdays, so they pay attention to a lot of details, such as feel, durability, sharpness, etc. This kind of targeted knife will definitely be made in the future, but definitely not now. The consumer base of these chefs is too small.

It is not used by ordinary families, because ordinary families are often more concerned about affordability, and there are many stalls offline, and you can buy a knife that will not be a problem for a year for ten yuan, how can you be willing to buy such an expensive one.

Moreover, the quality and profit of the knives designed by this customer group are too low. Wu Bin's follow-up marketing methods have no profit margin for Wu Bin to do.

Wu Bin wants to take the mid-to-high-end route of the brand, even if he is a new brand, but a complete operation plan has already been made.

Step 1: Flagship store operation.

The operation has done some keyword optimization, as well as Taobao customers, as well as through trains, artists try their best to cooperate to do picture optimization, plus the company's WeChat public account advertising and promotion, and now it is the promotion of Weibo experts outside the station.

This series of combinations has been put down, and the money for this marketing expense has also been invested in large amounts.

On the first day, 17 sets of knives were sold, and the volume is definitely much lower than other products, but considering the customer list, as well as profits, it is also acceptable, 29 sets on the second day, the growth is also good, and with the Weibo photos of these Weibo experts after the release of a Weibo photo, interact with their fans, and the sales of goods have further exploded.

Especially after the three Weibo fans of hundreds of thousands, after the sent, the sales growth is even more rapid, in less than 3 days, 557 sets of knives were sold, although the follow-up sales are not so fast, but a day of 50 sets of knives can still be sold. Huang Jie hurriedly contacted the factory again and placed another order of 5,000 yuan, asking them to hurry up production and delivery.

After that, Wu Bin asked Li Jianyong to continue to contact some Weibo experts, since the effect is so obvious, of course, you have to look for it again, and after the effect comes out this time, when you talk to other people, you can also show them, with more than 200,000 fans, more than 100 sets were sold in two days, and the net profit was 20,000 yuan, such a good thing to make money, don't you come?

At the same time, let Li Jianyong see if there is a way to find some WeChat talents, there are still very few micro-businesses, but there are already them, since there is, why not use it. And the current micro-business is not as annoying as it will be in the future, and now they are still in the emerging stage, and most people can still tolerate it. In addition, what Wu Bin doesn't ask for is to find some better micro-businesses, the kind that are not so low, and the kind that sends a lot of advertisements as a whole.

I want those who can pose for photos and do micro-business in a hidden way, because only this kind of person, their WeChat friends will not be unbearable to block them, but after these requirements, it will definitely be difficult to find, so look for it slowly, and now it is mainly Weibo.

When these items were put on the shelves of Tmall Supermarket, Zhang Mulin was frightened when he saw this price, and asked Wu Bin that if they didn't reduce the price, how could they sell at this price?

Now Zhang Xiaoquan's knives are also on the shelves, they are still hundreds of years old Chinese time-honored brand, a set of knives is only 400 yuan, but the price is already very high, and there is no sales at present.

The brand of Kitchen Ba is amazing, a new brand, the price is almost 600, of course, the style is really good, but there are too few customers who can accept this price.

Of course, Zhang Mulin's worries are grounded, and the sales trend behind them also validates his worries.

The rise is very slow, a single knife has been on the shelves for a week, and the most kitchen knives have only sold 7 at present, followed by 5 knives, and the rest, two of them, and even those whose sales have not exceeded zero. As for the set of knives, the sales volume is more, but this is a WeChat promotion, promoted three times, and replaced the product link of the flagship store with Tmall supermarket, and only sold 10 sets in a week. However, this part of the reason is also because the consumption potential of the WeChat circle was almost consumed before.

But if Wu Bin is given another chance, Wu Bin will still take the initiative to push the flagship store. If you sell a set of knives from Tmall Supermarket, the platform will charge 180 yuan, and if you sell a set from the flagship store, it will only cost 8 yuan for SF Express.

If 10 sets of knives are sold in the flagship store, it is equivalent to the company earning 1720 more.

So from the beginning, although the brand of Kitchen Ba was launched on Tmall Supermarket, the main station was the Tmall flagship store.

"Let's not just limit ourselves to some existing marketing methods, but also think about other traffic. For example, the old customers of the flagship store, many old customers actually did not pay attention to our WeChat public account at all, we sent a product promotion information group for them, and gave these old customers a certain discount, so that they could buy at a lower price. Even 1 in 1,000 can have a hundred sales. One more purchase, the more profit you make," Wu Bin said with a smile.

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