"How's the Camellia brand talking?"

Wu Bin has a little spare money in his hands, and now Miaojie is going to withdraw again, and he will vacate a lot of funds, and the money will not move there, which is a waste, so he has not thought much about making the brand of camellia before, and now he also wants to do it.

It's not that the quality of the Camellia brand is good, it's just that its brand is not bad.

The quality is still there, but the cost performance is not high, and the factory price and sales price of the manufacturer are too high, which especially occupies funds.

However, the brand is not something that Wu Bin can do if he doesn't want to do it.

"I said that I had just given someone someone permission two days ago. Huang Jie said helplessly to Wu Bin.

"Well, if you can't do it, don't do it. Wu Bin could only say helplessly.

In August, Wu Bin specially recruited a marketing account maintenance personnel, as long as the WeChat marketing account and two Weibo accounts are maintained, the WeChat marketing account is to send some small knowledge every day, and occasionally send a promotional message. I have been doing WeChat for so long, and now I have more than 7,000 public account followers. There is an increase every day, and even more than 1,000 people pay attention a day in good times, and dozens of them in bad times.

Weibo account is a company account registered by two companies, publishing company information every day, and there are not many people who pay attention, Wu Bin let him spend a few hundred yuan on Taobao, and buy more than 10,000 zombie fans on one account, at least it looks better.

Xiangmeng brand, Zhu Wenhong has been operating for two months, and in August, the product was expanded partially, adding a few towels and several colors of summer cool quilts. The overall sales growth is still very good, from the initial sales of 80,000 to 330,000, an increase of more than four times, but the profit is only more than two times less than three times, and the brand profit in August is only 27,000.

However, this operational result is the result of collective discussion by the team.

At present, Zhang Rui asked the second assistant to build a page for all the brands under the company of Phil Trading Co., Ltd., and classified these brands into one page.

After that, I found Zhao Lingling and got an activity map. At the same time, we also find some operators with popular products, as long as the products do not conflict, they will exchange resources with each other and promote the event page in more popular products.

At the same time, the WeChat public account also did a page activity promotion, that month is two days to brush once, with some short-term full reduction activities, for example, the page activity will start at 9 o'clock tonight to 12 o'clock, not to be missed, the time is short, many reminders, to give them the feeling that they are a big profit for the business, so as to improve the conversion rate of page traffic.

After this series of actions, the daily traffic of the Xiangmeng brand is much larger than before. The sales of the whole brand are also growing rapidly.

Later, Zhang Jieyu also noticed the growth of Xiangmeng, and even contacted Wu Bin by phone, saying what was the situation and why it suddenly rose.

After Wu Bin explained the general situation, Zhang Jieyu said this in the category group of home textiles, so that other merchants can learn a little, of course, it is clear that they can't learn, not everyone has Wu Bin so many popular models, and it is also the sales of Tmall supermarket, and Wu Bin's replacement position is also how many top products in Tmall supermarket.

Somebody else wants to trade it? What do you want to do in exchange for this? Besides, WeChat marketing, forget it, Ali and Tencent don't deal with it.

Xiangmeng's sales have exploded, and it has finally allowed this brand to enter the TOP10 brands in the home textile category, and the growth rate is so fast, Zhang Jieyu has also given more corresponding activity resources.

In the food area, the sales of the golden pigeon are up, a variety of their own offline consumer cognition for many years, as well as the traffic brought by the popular drainage of the two brands of Weilong and Jinzai, the current 260g of golden pigeon melon seeds has nearly reached 8912 monthly sales. The overall sales have exceeded the 100,000 mark in August, and the profit is not bad, but there are 13,000.

As for the two brands of Weilong and Jinzai, the combined monthly sales of the two brands have nearly exceeded 1.3 million, which can be regarded as one of the top ten in the category of snack food.

In the case of the brand Yoyo, the official operation on the shelves will only start in mid-August, because the brand is a generation operation model, that is, it is settled in the name of the brand, and the goods are also sent directly from the brand's warehouse to the warehouse of Tmall Supermarket, so a series of things need to be prepared and there is time to contact, and it will be delayed for more than a week just to find logistics.

In half a month, this brand has sold more than 30,000 sales, but it has only just started, and there is still a long way to go.

But the backstage of the two brands is a brand, and Jin Fei'er is much busier than valuable.

In addition, in her daily work, Jin Fei'er does similar work to Zhang Rui on weekdays, and now Jin Feier is also a mixed housekeeper.

Now for the activities of the leisure category, Xiao Er even directly asked Jin Fei'er for the activities, and then Jin Fei'er was responsible for collecting or arranging others to collect. can help them, and do things seriously, and operate well, which little two will not like it.

Although Jin Feier actually deliberately wanted to teach Sun Wenle about the operation, so that he could share the work for her, he was too slow to learn, and his execution and work attitude were not enough, so Jin Feier finally gave up and directly used the role of an operation assistant. On weekdays, I will make a map, track the logistics, and report some activities and the like.

In mid-September, the first batch of samples of the kitchen bully arrived, and Wu Bin directly convened the whole company to take a look at the appearance, quality, and acceptance of the price.

In terms of the overall income of employees in the company, it can be regarded as a white-collar class. Wu Bin's kitchen tyrant is connected to emerging white-collar class consumers.

There are various conclusions about the price, the six-piece kitchen has more than 600, some say about 300, and some say that it is worth more than 1,000.

But I haven't given 300 opinions.

Zhang Rui's words also expressed concerns, at present, Tmall Supermarket is mainly a fast-moving consumer goods platform, and the consumption power of consumer groups is still low.

"Don't worry about this, there are not many consumers now, it doesn't mean that there will be few in the future. But if we lower the grade of this brand for the current consumer group, then in the end when we want to raise the grade of the brand, it is not so easy, it is easy to open high and go low, but it is difficult to open low and go high. ”

However, after this discussion, the quality of the corresponding products and the effect of the physical design were still very recognized.

"Brother Jie, notify the factory of the knives and produce them according to the order. ”

As for the thermos cup water utensils.

......